Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
Curated by Fred Zimny
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Rescooped by Fred Zimny from The MarTech Digest!

Bridging the Marketing Skills Gap – Revisited | SiriusDecisions

Bridging the Marketing Skills Gap – Revisited | SiriusDecisions | Designing  service |
Doing so requires a greater focus from across and within the marketing organization, along with dedicated ownership, accountability and governance. Why? Think about a typical b-to-b organization’s focus on sales enablement. Is marketing enablement somehow less important? Of course not. The problem is that it just doesn’t exist today, and the CMO can’t do it alone. Just as the sales enablement discipline has evolved into a dedicated function ensuring that the sales team has the necessary skills and training, tools, processes, and programs, so too must marketing enablement. This new function will finally allow the CMO to make sure the b-to-b marketing team is at the top of its game every day. After all, change is the only constant.

Via marketingIO
marketingIO's curator insight, December 16, 2016 11:43 AM

Easy answer: there's no formality. Look at IT, and each of it's myriad of disciplines: each one has a path to formalized training.


No curriculum. No trainers. No certification. It's an amoeba. 


marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

Rescooped by Fred Zimny from SOCIAL MEDIA, what we think about!!

7 Ways To Improve Your Social Media Skills And Influence - Forbes

7 Ways To Improve Your Social Media Skills And Influence - Forbes | Designing  service |

By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you?


Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise.


How do these people find help?


Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here....


Read  more:

Via Martin Gysler
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Rescooped by Fred Zimny from New Customer & Employee Management!

Top 10 skills you need for success in digital marketing - The Economic Times

Top 10 skills you need for success in digital marketing - The Economic Times | Designing  service |
Even if you are not a graduate or have no understanding of technology, you can successfully acquire digital marketing skills as long as you are committed and passionate about digital media.

Via Russ Merz, Ph.D.
Russ Merz, Ph.D.'s curator insight, September 24, 2016 1:19 PM
Do you have the top 10 skills needed for success in digital marketing? See this article to find out.