Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
Curated by Fred Zimny
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Will Intelligent Personal Assistants Replace Websites?

Will Intelligent Personal Assistants Replace Websites? | Designing  service | Scoop.it

"Intelligent Personal Assistants (IPAs) are capable of radically disrupting the way we search for and consume information on the Internet. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact with your business. This will have a dramatic impact — if your long-term marketing/business plan doesn't account for IPAs, you may be in the same boat as those people who said they didn't need a website in the early 2000s."


Via Frank Delmelle, massimo facchinetti, malek
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William Smith's curator insight, June 4, 2016 8:26 AM
This has real potential to displace websites as our primary portal to the cyber realm. I believe we are on that path now.
Rescooped by Fred Zimny from Business: Economics, Marketing, Strategy
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The 4 Indispensable Pillars of Effective Digital Marketing

The 4 Indispensable Pillars of Effective Digital Marketing | Designing  service | Scoop.it
You create a new website, but it doesn't create business. It's time to understand how to capitalize on the 4 pillars of effective digital marketing.

Via Pantelis Chiotellis
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Rescooped by Fred Zimny from Communication design
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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Designing  service | Scoop.it

Want a neat visual representation of what matters in SEO these days? You got it! Here's Search Engine Land's recently updated 'periodic table' graphic.


Via Jeff Domansky, Lauren Moss, Antonios Bouris
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Linda Richardson's curator insight, October 21, 2013 10:15 AM

Gotta love success in any form even a periodic table!

Ali Anani's curator insight, November 15, 2013 12:23 AM

An elegant visual that is self-explanatoy. 

Pepe Crespo's curator insight, December 5, 2013 2:29 AM

The Periodic Table of SEO Success Factors

Rescooped by Fred Zimny from Wepyirang
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Storytelling Is The New SEO [LIVE Raleigh SEO Meetup 3.26] TRENDING on @SlideShare

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  ;

 

And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 



Via Martin (Marty) Smith, Jimun Gimm
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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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Columbia Ideas at Work : Feature : The+New+Ad+Wars

Columbia Ideas at Work : Feature : The+New+Ad+Wars | Designing  service | Scoop.it

Advertisers are living in a new golden age. Online tracking of consumers’ web-browsing history makes targeting potential customers easier than ever. Online publishers are reaping the benefits of tracking, too, since they can now offer advertisers access to more finely tuned segments of consumers.

Fred Zimny's insight:

Some irelevant insights in a emerging channel.  Relevant for any one working with customer touchpoints.

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Rescooped by Fred Zimny from Business: Economics, Marketing, Strategy
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The 14 Best Digital Tools to Improve Marketing Productivity - Smart Insights Digital Marketing Advice

The 14 Best Digital Tools to Improve Marketing Productivity - Smart Insights Digital Marketing Advice | Designing  service | Scoop.it

Use these tools to help you market your business more efficiently using content marketing, SEO and Social media marketing 


Via Pantelis Chiotellis
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Rescooped by Fred Zimny from Marketing Revolution
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Optimize This: Why BRANDS Are The New SEO & How To Optimize Them

Optimize This: Why BRANDS Are The New SEO & How To Optimize Them | Designing  service | Scoop.it

Optimize This explains that BRANDS are the new SEO and how, in a time when change is everything, creating, testing and surfing beats "optimization".

Speaking at Raleigh Jaycees tonight on why BRANDS are the new SEO and it is better to SURF and CREATE them than think in the old terms and ways such as "optimize" or "SEO".  


Via Martin (Marty) Smith
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Joachim Scholz, PhD's comment, January 17, 2014 7:50 PM
Did I miss something, or was this just the little saying Haiku deck? There wasn't much info. What does the author mean by surfing the brand, do you know? I am honestly asking, not trolling.
Rescooped by Fred Zimny from digital marketing strategy
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No. 1 Position in Google Gets 33% of Search Traffic [Study]

No. 1 Position in Google Gets 33% of Search Traffic [Study] | Designing  service | Scoop.it

New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.

 

Find Out More: http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study


Via Antonino Militello, malek
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Brent Baltzer's curator insight, June 21, 2013 10:49 AM

New data that, again, shows the advantage of ranking number one for a search query.

Josie's curator insight, June 25, 2013 8:21 AM

Definitely worth knowing!

Rescooped by Fred Zimny from Design Revolution
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Storytelling Is The New SEO [Raleigh SEO Meetup 3.26]

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.


And yes, SEO is the great white whale :).


Via Martin (Marty) Smith
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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
Rescooped by Fred Zimny from Web Analytics and Web Copy
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SEO Market Review 2013 Ebook

SEO is changing, in this document some of the brightest minds in online marketing answer questions on the state of SEO, the direction it is going into, the top...

Via Pedro Da Silva, paulo oliveira
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