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Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Rescooped by Fred Zimny from Marketing Revolution
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Optimize This: Why BRANDS Are The New SEO & How To Optimize Them

Optimize This: Why BRANDS Are The New SEO & How To Optimize Them | Designing design thinking driven operations | Scoop.it

Optimize This explains that BRANDS are the new SEO and how, in a time when change is everything, creating, testing and surfing beats "optimization".

Speaking at Raleigh Jaycees tonight on why BRANDS are the new SEO and it is better to SURF and CREATE them than think in the old terms and ways such as "optimize" or "SEO".  


Via Martin (Marty) Smith
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Joachim Scholz, PhD's comment, January 17, 4:50 PM
Did I miss something, or was this just the little saying Haiku deck? There wasn't much info. What does the author mean by surfing the brand, do you know? I am honestly asking, not trolling.
Rescooped by Fred Zimny from digital marketing strategy
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No. 1 Position in Google Gets 33% of Search Traffic [Study]

No. 1 Position in Google Gets 33% of Search Traffic [Study] | Designing design thinking driven operations | Scoop.it

New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.

 

Find Out More: http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study


Via Antonino Militello, malek
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Brent Baltzer's curator insight, June 21, 2013 7:49 AM

New data that, again, shows the advantage of ranking number one for a search query.

Josie's curator insight, June 25, 2013 5:21 AM

Definitely worth knowing!

Rescooped by Fred Zimny from Design Revolution
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Storytelling Is The New SEO [Raleigh SEO Meetup 3.26]

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.


And yes, SEO is the great white whale :).


Via Martin (Marty) Smith
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Parker Donat's curator insight, April 9, 2013 3:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 7:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 7:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
Rescooped by Fred Zimny from Web Analytics and Web Copy
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SEO Market Review 2013 Ebook

SEO is changing, in this document some of the brightest minds in online marketing answer questions on the state of SEO, the direction it is going into, the top...

Via Pedro Da Silva, paulo oliveira
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Rescooped by Fred Zimny from Communication design
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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Designing design thinking driven operations | Scoop.it

Want a neat visual representation of what matters in SEO these days? You got it! Here's Search Engine Land's recently updated 'periodic table' graphic.


Via Jeff Domansky, Lauren Moss, antonios bouris
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Linda Richardson's curator insight, October 21, 2013 7:15 AM

Gotta love success in any form even a periodic table!

Ali Anani's curator insight, November 14, 2013 9:23 PM

An elegant visual that is self-explanatoy. 

Pepe Crespo's curator insight, December 4, 2013 11:29 PM

The Periodic Table of SEO Success Factors

Rescooped by Fred Zimny from Wepyirang
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Storytelling Is The New SEO [LIVE Raleigh SEO Meetup 3.26] TRENDING on @SlideShare

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  ;

 

And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 



Via Martin (Marty) Smith, Jimun Gimm
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Parker Donat's curator insight, April 9, 2013 3:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 7:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 7:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
Scooped by Fred Zimny
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Columbia Ideas at Work : Feature : The+New+Ad+Wars

Columbia Ideas at Work : Feature : The+New+Ad+Wars | Designing design thinking driven operations | Scoop.it

Advertisers are living in a new golden age. Online tracking of consumers’ web-browsing history makes targeting potential customers easier than ever. Online publishers are reaping the benefits of tracking, too, since they can now offer advertisers access to more finely tuned segments of consumers.

Fred Zimny's insight:

Some irelevant insights in a emerging channel.  Relevant for any one working with customer touchpoints.

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