Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Rescooped by Fred Zimny from Big Data and Personalization!

Big Data in Retail: Examples in Action

Big Data in Retail: Examples in Action | Designing  service |
Savvy retailers use big data analytics from web browsing, social media, industry forecasts, existing customer records to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions.

Via Luca Naso, Edward Chenard
Luca Naso's curator insight, April 22, 2014 9:11 AM

Top retailers are using Big Data to gain a competitive advantage:
predicting trends and preparing for future demand.


Synchronize prices hourly with demand, inventory and the competition.


Pinpoint customers who will likely buy your product and contact them as they wish to be reached, when they are in the right location, and engaging them with personalized real-time offers.


Retailers using big data technology are able to provide a smarter shopping experience to influence purchase decisions and edge out the competition.

Rescooped by Fred Zimny from Design, Photography & Social Media!

150+ Content Marketing & Social Media Predictions for 2012

150+ Content Marketing & Social Media Predictions for 2012 | Designing  service |

Let the predictions begin.


We had about 50 predictions for 2009. 2010 and 2011 brought hundreds more.


This year’s content marketing and social media predictions contain more than 150 predictions from over 75 of the leading marketing experts (a big thanks to all our contributors).


Here were some of the main themes of last year’s predictions:


Facebook will take over the world in 2011, apparently becoming an added appendage to most humans on the face of the planet. (PREDICTION = 80% correct.)...

Via Martin Gysler, Desife
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