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Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Rescooped by Fred Zimny from New Customer - Passenger Experience
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We Live in an #Experience #Economy

We Live in an #Experience #Economy | Designing design thinking driven operations | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, May 22, 9:48 PM

As brands such as @Airbnb @Disney show, it's no longer about online and offline experiences.


Are you ready to design and offer the right customer experience?

Rescooped by Fred Zimny from Design, Photography & Social Media
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10 Key Facts, Stats and Findings about the State of Social Media in 2011

10 Key Facts, Stats and Findings about the State of Social Media in 2011 | Designing design thinking driven operations | Scoop.it

Social media has evolved rapidly and we have seen the emergence of social networks that 12 months ago did not exist.


Some surprises this year included the launch of Google+ (which acquired 25 million users in less than 30 days), Pinterest which grew at more than 512% and Tumblr (the microblogging platform) which is now approaching 50 million unique users a month

 

Mobile social networking and geo-location services such as Foursquare continue to make their impact felt and have not gone away despite the threat of Facebook “places”

 

Today 1.2 billion people worldwide access social networks and it is redefining the web...


Via Martin Gysler, Kip Jules
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Rescooped by Fred Zimny from New Customer - Passenger Experience
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Joining the dots between online marketing and offline sales [INFOGRAPHIC]

Joining the dots between online marketing and offline sales [INFOGRAPHIC] | Designing design thinking driven operations | Scoop.it
Having a holistic view of marketing in terms of what's working and what's not seems pretty important in today's multi-channel world

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 29, 2013 10:27 AM

It's important to understand your customer journey, and offer solutions at every touch point.

 

As the infogrpahic shows, there are a variety of ways the customer will interact, the key is to make sure you do connect the dots and can measure the effectiveness of your campaigns or product offering online and offline.

 

Please share further thoughts on the infographic.