Designing service
330.3K views | +20 today
Follow
Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
Your new post is loading...
Your new post is loading...
Rescooped by Fred Zimny from Business: Economics, Marketing, Strategy
Scoop.it!

How Technology and Social Media is Shaping 21st Century Retail

How Technology and Social Media is Shaping 21st Century Retail | Designing  service | Scoop.it
As online sales are growing ten times faster than offline, technology is disrupting the retail environment. However, brick-and-mortar stores are still the vital drivers of sales and brand management: in the last few years, even a number of online-first brands like Rent the Runway, Bonobos, and Birchbox have expanded into retail. Bonobos even offers shoppers haircuts, free drinks, and in-store style consulting. 

Via Pantelis Chiotellis
more...
No comment yet.
Rescooped by Fred Zimny from Marketing Revolution
Scoop.it!

From Brands To Communities - Understanding The Wiki-ization of Marketing

From Brands To Communities - Understanding The Wiki-ization of Marketing | Designing  service | Scoop.it

As social media changes web marketint needw to inspire the kind of commitment, support and contribution made popular by Wiki-pedia. Market, create and communicate MOVEMENTS not simply SALES. Create and curate online community. Understand the Wiki-ization of Marketing.

 


Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, August 18, 2014 6:55 PM

add your insight...

Sébastien Carensac's curator insight, August 19, 2014 5:26 AM

add your insight...


Martin (Marty) Smith's curator insight, August 19, 2014 6:11 PM

add your insight...


Rescooped by Fred Zimny from New Customer - Passenger Experience
Scoop.it!

Joining the dots between online marketing and offline sales [INFOGRAPHIC]

Joining the dots between online marketing and offline sales [INFOGRAPHIC] | Designing  service | Scoop.it
Having a holistic view of marketing in terms of what's working and what's not seems pretty important in today's multi-channel world

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, November 29, 2013 1:27 PM

It's important to understand your customer journey, and offer solutions at every touch point.

 

As the infogrpahic shows, there are a variety of ways the customer will interact, the key is to make sure you do connect the dots and can measure the effectiveness of your campaigns or product offering online and offline.

 

Please share further thoughts on the infographic.

Rescooped by Fred Zimny from Marketing Revolution
Scoop.it!

Will Hubspot Change Moribund CRM Landscape? Yes

Will Hubspot Change Moribund CRM Landscape? Yes | Designing  service | Scoop.it

Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble.   After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …

Marty Note
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.

Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.

Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Fred Zimny from New Customer - Passenger Experience
Scoop.it!

We Live in an #Experience #Economy

We Live in an #Experience #Economy | Designing  service | Scoop.it

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, May 23, 2014 12:48 AM

As brands such as @Airbnb @Disney show, it's no longer about online and offline experiences.


Are you ready to design and offer the right customer experience?

Rescooped by Fred Zimny from Design, Photography & Social Media
Scoop.it!

10 Key Facts, Stats and Findings about the State of Social Media in 2011

10 Key Facts, Stats and Findings about the State of Social Media in 2011 | Designing  service | Scoop.it

Social media has evolved rapidly and we have seen the emergence of social networks that 12 months ago did not exist.


Some surprises this year included the launch of Google+ (which acquired 25 million users in less than 30 days), Pinterest which grew at more than 512% and Tumblr (the microblogging platform) which is now approaching 50 million unique users a month

 

Mobile social networking and geo-location services such as Foursquare continue to make their impact felt and have not gone away despite the threat of Facebook “places”

 

Today 1.2 billion people worldwide access social networks and it is redefining the web...


Via Martin Gysler, Desife
more...
No comment yet.