Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
Curated by Fred Zimny
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Social Media in the C-Suite - Ann Charles @AnnMCharles - Via: @davidedelman

Social Media in the C-Suite - Ann Charles @AnnMCharles - Via: @davidedelman | Designing  service | Scoop.it

A recent survey by BRANDfog (http://bit.ly/yqwem6) points out that when C-Suite executives become active on social media, it can increase brand trust, loyalty and purchase intent.

 

In fact, 82 percent of survey respondents stated that they were more likely to trust a company whose CEO and leadership team engage on social media. And isn’t trust the most critical component of building relationships with customers?

 
Via Peter Hoeve
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Peter Hoeve's curator insight, December 19, 2012 2:10 PM

The Leading Question Ann Charles poses in this White PDF Report:

If social media engagement is a critical component of digital marketing strategies for brands, why is it ignored by the C-Suite and executive leaders?

 
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Over het Nut van Social Media

Over het Nut van Social Media | Designing  service | Scoop.it

   Het begon vrijdagmiddag met een tweet die me opmerkzaam maakte op een gloednieuwe video over hoe communicatie op social media vaak nergens over gaat

   En voor ik het wist, zat ik naar een paar handen vol lib dub versies het zelfde nummer te kijken ...


Via Peter Hoeve
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How User Mindset Affects Social Media Marketing [Infograph] - Pamela Vaughan @pamelump

How User Mindset Affects Social Media Marketing [Infograph] - Pamela Vaughan @pamelump | Designing  service | Scoop.it

   This new research by LinkedIn emphasizes the concept of "The Mindset Divide," that social networkers have different needs, interests, and emotional drivers that put them in a particular frame of mind depending on which type of social networking -- personal or professional -- they're engaging in. 

 

   Curious about this study? Click to of these Sources:

Bonus Info 1: LinkedIn's Infograph: http://bit.ly/R2RLPq .

Bonus Info 2: The Video: http://bit.ly/P4kvVC .

Bonus Info 3: More LinkedIn Solutions: http://bit.ly/QLc4RS .

Bonus Info 4: Report - Mindset Divide: http://bit.ly/PYBmfh .

 


Via Peter Hoeve
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How to Influence Purchasing Decisions On The Web [INFOGRAPHIC]

How to Influence Purchasing Decisions On The Web [INFOGRAPHIC] | Designing  service | Scoop.it
This infographic breaks down the purchasing patterns of social consumers by industry. The data could help marketers optimize their budgets.

Via David Blundell
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