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Designing design thinking driven operations
I blog about strategic and tactical service design and management.<br><br>Trying to explore how service design practices develop.<br><br>With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.<br><br>I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Social Media in the C-Suite - Ann Charles @AnnMCharles - Via: @davidedelman

Social Media in the C-Suite - Ann Charles @AnnMCharles - Via: @davidedelman | Designing design thinking driven operations | Scoop.it

A recent survey by BRANDfog (http://bit.ly/yqwem6) points out that when C-Suite executives become active on social media, it can increase brand trust, loyalty and purchase intent.

 

In fact, 82 percent of survey respondents stated that they were more likely to trust a company whose CEO and leadership team engage on social media. And isn’t trust the most critical component of building relationships with customers?

 
Via Peter Hoeve
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Peter Hoeve's curator insight, December 19, 2012 2:10 PM

The Leading Question Ann Charles poses in this White PDF Report:

If social media engagement is a critical component of digital marketing strategies for brands, why is it ignored by the C-Suite and executive leaders?

 
Rescooped by Fred Zimny from Business Model Engineering
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Over het Nut van Social Media

Over het Nut van Social Media | Designing design thinking driven operations | Scoop.it

   Het begon vrijdagmiddag met een tweet die me opmerkzaam maakte op een gloednieuwe video over hoe communicatie op social media vaak nergens over gaat

   En voor ik het wist, zat ik naar een paar handen vol lib dub versies het zelfde nummer te kijken ...


Via Peter Hoeve
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How User Mindset Affects Social Media Marketing [Infograph] - Pamela Vaughan @pamelump

How User Mindset Affects Social Media Marketing [Infograph] - Pamela Vaughan @pamelump | Designing design thinking driven operations | Scoop.it

   This new research by LinkedIn emphasizes the concept of "The Mindset Divide," that social networkers have different needs, interests, and emotional drivers that put them in a particular frame of mind depending on which type of social networking -- personal or professional -- they're engaging in. 

 

   Curious about this study? Click to of these Sources:

Bonus Info 1: LinkedIn's Infograph: http://bit.ly/R2RLPq .

Bonus Info 2: The Video: http://bit.ly/P4kvVC .

Bonus Info 3: More LinkedIn Solutions: http://bit.ly/QLc4RS .

Bonus Info 4: Report - Mindset Divide: http://bit.ly/PYBmfh .

 


Via Peter Hoeve
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How to Influence Purchasing Decisions On The Web [INFOGRAPHIC]

How to Influence Purchasing Decisions On The Web [INFOGRAPHIC] | Designing design thinking driven operations | Scoop.it
This infographic breaks down the purchasing patterns of social consumers by industry. The data could help marketers optimize their budgets.

Via David Blundell
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