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Designing design thinking driven operations
I blog about strategic and tactical service design and management.<br><br>Trying to explore how service design practices develop.<br><br>With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.<br><br>I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Can Your Social Influence Really Be Scored?

Can Your Social Influence Really Be Scored? | Designing design thinking driven operations | Scoop.it

While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you understand their limitations as well as their strengths . . .


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What's Klout all about? Have you got Kred? The low-down on digital influence

Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. Brian Solis' report for the Altimeter group drills into it to help you understand what's important . . .


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Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | Designing design thinking driven operations | Scoop.it

A very interesting comparison of several measurement tools and what they really measure. [note mg]

 

For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.

 

But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?

 

It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.

 

Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/


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Stephen Dale's curator insight, April 14, 11:56 AM

Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!

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Influence Measurement To Gain Traction: Brian Solis Explains Why

Influence Measurement To Gain Traction: Brian Solis Explains Why | Designing design thinking driven operations | Scoop.it

Robin Good: Online services like PeerIndex and Klout re not really yet trusted indicators of your true influence, but things may change quite rapidly o this front.

 

In a written report packaged as a presentation deck entitled: "The Rise of Digital Influence", Brian Solis has released a report that breaks down the top 14 influence measuring services

(Appinions, eCairn, Empire Avenue, Klout, Kred, mPACT, PeerIndex, PROskore, Radian6, Traackr, TweetLevel, TweetReach, Twitalyzer, and TwitterGrade) explaining what they are good for.

 

Here a few highlights from Techcrunch own review of Brian Solis' presentation: 

 

"Brian Solis believes that rather than sending out a flurry of tweets in hopes of boosting your score now, you should think about your short- and long-term goals with social media.

 

It’s not worth trying to game the system. I think services like Klout should inspire you to think critically about how to use Twitter, Facebook, LinkedIn and other social media.

 

That way you can increase your real-world influence and let your scores rise to reflect that, instead of the reverse."

 

"A lot of people think that nobody gives a damn about your Klout score, and that those from other services are equally useless. I disagree. They may not be very accurate yet, but they’re getting better quickly."

 

Insightful. 8/10

 

Full presentation by Brian Solis: http://www.slideshare.net/Altimeter/the-rise-of-digital-influence ;

 

Original article: http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/ ;


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