Designing service
340.6K views | +0 today
Follow
Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
Curated by Fred Zimny
Your new post is loading...
Your new post is loading...
Rescooped by Fred Zimny from digital marketing strategy
Scoop.it!

The Four V's of Big Data | Infographic

The Four V's of Big Data | Infographic | Designing  service | Scoop.it

BM data scientists break big data into four dimensions: volume, variety, velocity and veracity.

 

 

 

Via Tobias Frydman, Gust MEES, steve batchelder, malek
more...
Gust MEES's curator insight, February 8, 2016 11:53 AM

IBM data scientists break big data into four dimensions: volume, variety, velocity and veracity.


Learn more / En savoir plus / Mehr erfahren:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Big+Data...


Walter Gassenferth's curator insight, February 9, 2016 4:54 AM

Useful post, presenting a lucid vision of the method. For those who speak Portuguese or Spanish and are interested in data dimensions please visit  http://www.quanticaconsultoria.com

Rescooped by Fred Zimny from New Customer & Employee Management
Scoop.it!

Failed Customer Experiences Are Destroying Your Marketing | Marketing Technology

Failed Customer Experiences Are Destroying Your Marketing | Marketing Technology | Designing  service | Scoop.it

Failed Customer Experiences Are Destroying Your Marketing by Douglas Karr on Marketing Technology

 

SDL performed a survey to explore where the single or most prominent points of customer experience (CX) failure and success happen with customers and the impacts to the business.

 

Perhaps the scariest result of this survey is that SDL found that many users that suffered from a bad customer experience actively tried to disparage the company every chance they could by word-of-mouth and that includes social media and other online publishing channels.

 

Yikes… in a connected world, customer experience failures are impacting your marketing efforts. Bad news travels fast and these incidents could overshadow any good strategies you’re deploying online.


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, May 15, 2015 11:44 PM

Do you know how #customerexperience failures hurts your brand? Here are some stats about the effects of failure and and some tips for managing them.

Maurice Couture's curator insight, May 19, 2015 10:28 AM

Voici une autre infographie démontrant l'importance d'un bon service à la clientèle dans l'appréciation de l'expérience-client (CX). S'excuser et admettre sa faute demeurent deux points importants. À retenir: les principales causes de mauvaises expériences sont liés aux processus de gestion et au service à la clientèle: temps de réponse trop long, employé manquant de formation, employé ne disposant pas du pouvoir requis pour régler le problème, diffusion d'information contradictoire. 

Rescooped by Fred Zimny from Integrated Brand Communications
Scoop.it!

8 Advanced Trends In Social And Digital Marketing (Infographic)

8 Advanced Trends In Social And Digital Marketing (Infographic) | Designing  service | Scoop.it

Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out?

Then I’ve got a challenge for you.

Take a look at Signal’s new infographic, “The 8 Biggest Digital Marketing Trends in 2015,” to see a list of advanced digital marketing trends that may surprise you. I’ve shared the entire infographic at the bottom of this post. Below are the standout insights that every expert or would-be expert should know for 2015…

Essential Knowledge: Digital Marketing Trends In 2015


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, January 29, 2015 2:29 PM

How many of these #digitalmarketing trends are you ready to act on in 2015?

Sue Walsh's curator insight, January 29, 2015 8:22 PM

Well worth checking out this article. Logical but also a good stocktake on what you are actually using (or not).

Rescooped by Fred Zimny from Integrated Brand Communications
Scoop.it!

26 Online Marketing Terms Defined (Infographic)

26 Online Marketing Terms Defined (Infographic) | Designing  service | Scoop.it

Do you understand what “influencer marketing” is? How about inbound marketing? Retargeting? It can be pretty confusing to keep everything straight which is why Wrike has developed this Online Marketing 101 Guide to help new marketers or non-marketers keep it all straight!


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, December 12, 2014 12:56 PM

A useful compendium of digital and online marketing terms. A keeper.

Hervé Monier's curator insight, December 13, 2014 5:35 AM

Une très bonne infographie... et 25 définitions utiles sur l'e-marketing.

Frédéric Pressac's curator insight, December 13, 2014 6:06 AM

J'ai pas regardé toute les définitions, mais nous avons deja une bonne base pour nous comprendre.

 

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

Rescooped by Fred Zimny from Integrated Brand Communications
Scoop.it!

The Challenge of Marketing Silos and How to Break Them - Marketing Technology Blog

The Challenge of Marketing Silos and How to Break Them - Marketing Technology Blog | Designing  service | Scoop.it

Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions.+

The whitepaper discusses the challenges of marketing silos, including each having its own brand vision, disjointed customer experiences, misaligned messaging, incentivizing short-term sales over long-term brand strategies, poorly integrated and uncooperative teams, and a lack of scale across key growth areas like digital as one silo competes with another.+


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, July 16, 2014 11:12 PM

Survey results reveal five ways to break down marketing silos.

Janna Lusk's curator insight, July 18, 2014 2:17 AM

What are your best strategies to bring communication and cooperation to a team of silos?

Rescooped by Fred Zimny from Infographics
Scoop.it!

Social Business Trends 2014 [INFOGRAPHIC]

Social Business Trends 2014 [INFOGRAPHIC] | Designing  service | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Salah ALhaj Ahmed, Luciana Viter, Martin (Marty) Smith, Ivo Nový
more...
Martin (Marty) Smith's curator insight, April 1, 2014 12:58 AM

File this infographic under "stats to help sell social to the c level" and good luck.

Tomas Trejbal's curator insight, April 1, 2014 2:36 AM

Social Business Trends 2014...

StrutturaFine | pl's curator insight, April 4, 2014 12:33 PM

Numeri, tendenze, stats | il #Mobile su tutto

Rescooped by Fred Zimny from Design Revolution
Scoop.it!

2014 Ecommerce Design Trends Infographic via @CrowdFunde

2014 Ecommerce Design Trends Infographic via @CrowdFunde | Designing  service | Scoop.it

Little doubt enterprise crowdfunding will play an important role in ecommerce next year. As the first Ecommies shared on Curatti.com Ecommerce is stuck in its own mud (http://curatti.com/is-ecommerce-stuck-in-the-mud/ ).

CrowdFunde is a new tool that helps add crowdfunding to any website. Crowdfunding is about to explode thanks to the SEC ruling in late October to allow equity crowdfunding.

 

Enterprise crowdfunding is about to explode too and eCommerce will be changed by the addition of a new low cost, high return marketing channel that reminds us of what email marketing used to be before everyone started curating email with mobile devices, driving open rates down even as the size of many lists increase.

This CrowdFunde infographic shares color, growth and tribal acceptance information proving ecommerce is ready for a change, a crowdfunding, and social, mobile, gamified change.

 


Via Martin (Marty) Smith
more...
Rescooped by Fred Zimny from New Customer - Passenger Experience
Scoop.it!

CX Journey™: The Omnichannel Customer Service Gap

CX Journey™: The Omnichannel Customer Service Gap | Designing  service | Scoop.it
In today's post, I present some of the highlights from Zendesk's recent Omnichannel Customer Service Study. Omnichannel is alive and not so well!

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, November 29, 2013 7:33 PM

Key factors presented on customer service, but Annette's closing statement is critical since it is all about the ongoing customer experience:

 

Fundamentally businesses must work harder to create a seamless service experience for customers [across all channels]. The customer journey doesn’t simply stop at the checkout, but carries on for many years to come.

Rescooped by Fred Zimny from Marketing Revolution
Scoop.it!

A Brand's Visual Storytelling Is A CSF (Critical Success Factor)

A Brand's Visual Storytelling Is A CSF (Critical Success Factor) | Designing  service | Scoop.it

There is a well-known statement that brand isn't just a logo or a product. As well as brand identity isn't just a stationary set. It is much more.

Marty - Love looking into a brand's "galaxy". Faith Popcorn famously said we don't BUY brands we JOIN them. That statement seems increasingly true in this connected social time.


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Fred Zimny from Wepyirang
Scoop.it!

Theories of Learning. Connectivism: A new type of learning for the digital age

Theories of Learning. Connectivism: A new type of learning for the digital age | Designing  service | Scoop.it

Theories of Learning. Connectivism: A new type of learning for the digital age


Via Dr. Susan Bainbridge, Jimun Gimm
more...
Richard Whiteside's curator insight, November 9, 2015 12:51 PM

Good, clear infographic comparing different learning theories alongside connectivism. Interesting to consider, whether you appreciate the theory or not. 

Ana Seb+'s curator insight, November 9, 2015 6:04 PM

¿Epoca de conectivismo?

maralma's curator insight, October 15, 2016 7:39 AM
INTERESTING!

Rescooped by Fred Zimny from Positive futures
Scoop.it!

What Learning will Look Like in the Future ~ Adaptative Tools and Tech #Infographic

What Learning will Look Like in the Future ~ Adaptative Tools and Tech #Infographic | Designing  service | Scoop.it

Knowledge Works has taken a look into the future of education and learning ecosystem and prepared for you this awesome graphic via Mindshift. 


Via Deb Nystrom, REVELN, Peter Bryant, AlGonzalezinfo, David Hain
more...
Raquel Oliveira's curator insight, July 31, 2013 10:23 PM

amo a ideia de infografico para traduzir o colorido da aprendizagem futura...

Maria Persson's comment, August 4, 2013 4:03 PM
Muito bom!
Fields Jackson, Jr's comment, August 24, 2013 6:24 PM
Very nice
Rescooped by Fred Zimny from Communication design
Scoop.it!

How Marketers Use Psychology Of Choice To Their Advantage [Infographic]

How Marketers Use Psychology Of Choice To Their Advantage [Infographic] | Designing  service | Scoop.it

Did you know there is a whole psychology behind the choices that we make? Savvy marketers are able to use this to their advantage. This is fascinating!


Via Antonios Bouris
more...
No comment yet.
Rescooped by Fred Zimny from AtDotCom Social media
Scoop.it!

Mobile Now! Why You Are Already Losing If Your Site is Not Mobile Friendly [Infographic]

Mobile Now! Why You Are Already Losing If Your Site is Not Mobile Friendly [Infographic] | Designing  service | Scoop.it
Opportunities for mobile-friendly sites are growing larger every day. As of 2012, mobile traffic alone makes up 10% of all Internet use the world over

Via Brian Yanish - MarketingHits.com, Jesús Hernández, John van den Brink
more...
Jeff Domansky's curator insight, April 1, 2013 6:10 PM

Good motivation for mobile...

John van den Brink's curator insight, April 2, 2013 11:27 AM

You're losing customers when you're website isn't mobile friendly!! Check this great Infographic and get moving!

Rescooped by Fred Zimny from New Customer - Passenger Experience
Scoop.it!

The 'Always-On' Consumer - infographic

The 'Always-On' Consumer - infographic | Designing  service | Scoop.it
This info-graphic from The Cube explains how consumers are changing, how companies need to communicate with them, and identifies the key demands that need to be considered when interacting with the 'Always-On' consumer.

Via Eric_Determined / Eric Silverstein
more...
Amarens Schuurmans's curator insight, September 24, 2015 4:49 AM

Zijn de vijf behoeften van de 'always-on' klant eigenlijk niet gewoon de behoefte van een klant ...? De excellente bedrijven van nu zijn degenen die altijd op deze behoeften inspelen en hebben gespeeld. Tenslotte zou je klant altijd het centrum van je commerciële #focus moeten zijn. Dus zijn klanten echt veranderd?

Ennio Favarato's curator insight, September 25, 2015 3:42 AM

Le 5 regole auree per comunicare con i consumatori.

Christian Bartosik's curator insight, September 25, 2015 10:33 AM

1) Recognize Me

2) Treat me as an individual

3) Make it easy for me

4) Anticipate my needs

5) Give me a voice

Rescooped by Fred Zimny from Customer Experience Excellence Best Practices
Scoop.it!

7 Strategies That Are Transforming Mobile Apps

7 Strategies That Are Transforming Mobile Apps | Designing  service | Scoop.it

Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn’t sound like a reality – I’ll provide an example.

We recently designed and developed a mobile application for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That’s not the point – the point is to have the company’s name top of mind as engineers are working day to day. Greater brand awareness and click to contact calls to action enable them to take the next step. Immediately upon release, over 300 users in their industry downloaded the application and are utilizing it daily. It is a huge acquisition and retention win with a minimal investment.


Via Russ Merz, Ph.D., Rosetta Carrington Lue
more...
LaurentHinard's curator insight, February 23, 2015 8:43 AM

Last features and trends on Mobile 

Martine Coutu's curator insight, February 23, 2015 11:56 AM

Le département de marketing au centre du développement des applications mobiles. Comme les deux doigts de la main.

Hyker Security's curator insight, February 27, 2015 3:30 AM

Security and privacy will be critical in 2015. Otherwise, we will see a great backlash. Non-trust worthy apps mean non-trust worthy brands that people will abandon.

Rescooped by Fred Zimny from Consumer Behavior in Digital Environments
Scoop.it!

The Path to Purchase: The Evolution of How We Buy [Infographic]

The Path to Purchase: The Evolution of How We Buy [Infographic] | Designing  service | Scoop.it

Learn how people have changed their purchasing habits during the past hundred years.

 

It's the great American pastime.

 

No, I'm not talking about baseball. Or stuffing your face with apple pie. Or arguing about politics with your family over Thanksgiving dinner. No, I'm talking about the great American pastime of buying stuff.

Unlike those other pastimes, however, which have remained relatively unchanged over the years, the way we buy has evolved considerably. For example ...

 

In 1914, you might've been tempted to buy a (non-branded) pastry after noticing a delicious smell emanating from the local bakery.

In 2014, you might be tempted to buy a Pop-Tart after seeing a commercial for Pop-Tarts on TV, or after reading an article about Pop-Tarts on The Wall Street Journal website, or after hearing about (or attending) a Pop-Tarts-branded summer concert series.

 


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, January 4, 2015 3:53 PM

A useful summary of the evolutionary changes consumers have made in their #shopping #behaviors over the last 100 years.

Nedko Aldev's curator insight, June 29, 2015 9:35 AM

add your insight...

1023
Rescooped by Fred Zimny from Integrated Brand Communications
Scoop.it!

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Designing  service | Scoop.it

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+

One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+

More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.

 


Via Russ Merz, Ph.D.
more...
ManufacturingStories's curator insight, August 17, 2014 11:05 AM

add your insight...


Paulo Stamm's curator insight, August 17, 2014 5:44 PM

Excelente gráfico sobre marketing tecnológico.

Steve Whitmore's curator insight, August 18, 2014 8:29 AM

Something to think about??? I need to examine more closely.

Rescooped by Fred Zimny from New Customer & Employee Management
Scoop.it!

Social Customer Service for Marketeers - Marketing Technology Blog

Social Customer Service for Marketeers - Marketing Technology Blog | Designing  service | Scoop.it

Social Customer Service for Marketeers by Douglas Karr on Marketing Technology Blog

 

Customer service IS marketing. I’ll say it again… customer service IS marketing. Because the way you treat your customers is promoted on social media, ratings and reviews every single day, your customer service is no longer an indicator of customer satisfaction, retention or value. Your customers are now a key arm to all of your marketing efforts because they share readily online.+

While Marketing Teams aim to increase brand awareness and lead generation through pushing out information and generating positive engagement, Customer Service Teams aim to improve customer satisfaction and increase customer retention by listening, and responding to customer needs. How the two meet is often seen as a challenge among many organizations. Source: Sentiment

While 60% of companies believe social media is just a marketing channel, they’re ignoring the amplification of their brand through consumer advocates or detractors. All it takes to derail months or years of hard work building trust, authority, and an emotional connection with your audience is mishandling a single event that’s published and promoted on social media. You can recover effectively… but you should never forget that customer service is now a key element of your overall marketing strategy.



Read more: Social Customer Service for Marketeers | Marketing Technology Blog http://www.marketingtechblog.com/social-customer-service-marketing/#ixzz358ZIesFo ;
Under Creative Commons License: Attribution 
Follow us: @mktgtechblog on Twitter | marketingtechnology on Facebook


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, June 19, 2014 9:10 PM

This useful infographic lays out the 5 hurdles that may keep marketing and customer service teams from cooperating toward the common goal of building customer engagement.

Rescooped by Fred Zimny from Marketing Revolution
Scoop.it!

Only 28% Brands Can Measure Content Marketing ROI

Only 28% Brands Can Measure Content Marketing ROI | Designing  service | Scoop.it

Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company


Via John van den Brink
more...
Martin (Marty) Smith's curator insight, March 17, 2014 8:59 PM

Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty

Tim Mustill's curator insight, March 18, 2014 6:16 AM

No worse than print media imho!

Rescooped by Fred Zimny from Design Revolution
Scoop.it!

Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions

Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions | Designing  service | Scoop.it

What do we predict will be the web design trends in 2014? Here is an infographic with our predictions

Marty Note
Here are my thoughts on web design in 2014.

1. Code Free = Disagree, not in 2014, I have tried Webydo and it is as hard to master as code so why bother, until there is a tool that is EASIER than code we will continue to code.

2. More CMS based site - Agree and this is another way of saying more blogs acting like websites. Good idea to read my Websites vs. Blog post on Curatti.com earlier in the week to know how to keep the things that matter from a "website" as your blog fills both shoes: Websites vs. Blogs Which One Is Better and Why http://curatti.com/websites-vs-blogs/ .

3. Single Page Sites - Disagree - I GUESS you could have a robust enough social presence that a single page site would be fine, but you give up a lot and you are asking a single page to accomplish a lot. Google doesn't rank websites they rank web pages, so pagespread (# of pages in Google) can help build traffic via SEO (that is left of it anyway).

A single page website is only viable for strong mobile or social players and somewhere there has to be an engine generating NEW out into the world. If you use a single page, push NEW out and then wipe it clean that is simply CRAZY with the way traffic is parsed and how we gain authority today. Oprah could have a single page site, how an average website could achieve all that is needed with a single page is beyond me.

4. Interactive Infographics - Agree with this one. The Infographic has legs, or should say the idea of visualizing content has legs. The infographic is an expression of a larger movement - our desire to understand things FAST.

Other 2014 Web Design Trends I see include:

* Lean Design - This movement plays off of #4 and the strength of the marketing visualization movement. Creating more understanding faster is a trending trend.

* Social Net Tapestry - Website designs MUST be social and agnostic about social nets. Including Facebook, Twitter, GPlus, YouTube, Scoop.it, StumbleUpon and 10 more I can't think of right now in ways that make sharing easy, rewarding and not overwhelming is a trend no one has figured out all that well yet, but we will begin to see novel ideas that build on the social media  "widget" idea in 2014 (only much better let's hope).

* Content Curation - we must build websites in 2014 that are focused on KEY CONVERSATIONS and become agnostic about where those conversations happen. Own the conversation, own the traffic.


Curating content INTO a website (or blog) is an important trend no one has quite figured out yet either. Start with traditional ORM (Online Reputation Management) tools. Use ORM to crack some APIs so when something relevant happens to your company, brands or products out there in social media's north forty you

  1. Know about it.
  2. Filter it into your content by having ways (filters) to attach curated content into existing themes. 
  3. Gamify contributors so reward is generous, immediate and competitive.


* Appification of Everything - the Mobile Revolution is not about the phone. It is about redesigning our THINKING about how information creates interaction, engagement and conversion (so a small thing lol). Thinking of everything we do online as an app we will be improving is a very "Mobile First" way to think. Those who understand the "Appification" of everything will win BIG as the rest of the world catches up in 2014.

* Gamification - If your website design doesn't find ways to profile, reward and share (curate) content from contributors you will fall hopelessly behind in 2014. The social web is here, despite few understanding the breadth of that that means, and websites need to promote an ever increasing amount of User Generated Content (UGC). Best way to do that is by using game theory to create web design.

 


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Fred Zimny from visualizing social media
Scoop.it!

Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Designing  service | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss
more...
deb talbot's curator insight, December 4, 2013 4:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 13, 2013 1:46 AM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 6:48 AM

Social marketing

Rescooped by Fred Zimny from Social Media Useful Info
Scoop.it!

One Way Businesses Can Survive Data Overload In A Sea Of Social Media [Infographic]

One Way Businesses Can Survive Data Overload In A Sea Of Social Media [Infographic] | Designing  service | Scoop.it
How do businesses stay on top of the deluge of information related to them created by social media users? Here's one way.

Via Ivo Nový
more...
malek's curator insight, November 3, 2013 6:30 PM

Moving from data scarcity to abundance

Carlos Bisbal's curator insight, November 4, 2013 9:15 AM

La infografía se pregunta si las empresas pueden mantenerse a flote en medio de la avalancha de información que se genera en el mar de plataformas de medios sociales que tenemos actualmente.

Rescooped by Fred Zimny from Omnichannel
Scoop.it!

How Can Big Data Improve the Customer Experience?

How Can Big Data Improve the Customer Experience? | Designing  service | Scoop.it
This month as we examine the different ways that big data fits into marketing, we'd be remiss if we didn't talk about the ways big data can help improve the customer experience.

Via Luca Naso, Edward Chenard
more...
Luca Naso's curator insight, September 17, 2013 11:15 AM

It's unrealistic to expect that Big Data can improve all areas of customer service at the onset.


It's critical to set priorities so that overtime, all touch points can be improved to meet specific criteria. 

APGuignard's curator insight, September 30, 2013 12:25 PM

Big data et marketing ...

Rescooped by Fred Zimny from digital marketing strategy
Scoop.it!

Ignore Mobile At Your Peril | Visual.ly

Ignore Mobile At Your Peril | Visual.ly | Designing  service | Scoop.it
Mobiles increasingly need to be central to campaigns, rather than peripheral to them.
Here’s a collection of our favourite recent stats concerning m

Via malek
more...
malek's curator insight, July 2, 2013 10:39 AM

A warning to every social media manager.

Rescooped by Fred Zimny from Design Revolution
Scoop.it!

Birth of the Cool: 2012 UI, UX Design Trends

Birth of the Cool: 2012 UI, UX Design Trends | Designing  service | Scoop.it

User Experience UX Software Design 2013 Trends. Agree, big 2013 design trends include:

* Visual Marketing & Design Simplicity (lean content, lots of Infographics and other data visualizations).

* Content Marketing heavily influenced by mobile first and mobile's content constraints (speed, small, UI).

 

Would add bubbles about the size of "mobile first" for:
* Predictive Analytics.

* Real Time "read the cookie, fire the design" triggers.

* Move to branching business logic controlling design elements.

 

I may be the only champion of the freedom from design boxes movement. I just don't see UX and design functioning in such limited ways for much longer. Design is most impactful when it is relevant and we have enough persona and behavior information to "read the cookie, fire the design" now. 

Why aren't we?

I saw this same problem with the move from A/B to multivariate testing. MVP testing puts such a load on shifting THINKING and creative that adoption was slow. AI-like web design has the same problem. Once you create a branching path algorithm based on personas and behaviors you need LOTS of creative to support the move.  


Oh, this isn't the ONLY time I've been up on a soapbox all by my lonesome.  



Via Martin (Marty) Smith
more...
No comment yet.