Designing services
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Designing  services
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes. Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).
Curated by Fred Zimny
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Rescooped by Fred Zimny from Big Data and Personalization
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Driving Revenue through Customer Relevance

Driving Revenue through Customer Relevance | Designing  services | Scoop.it
In today's business climate of exponential information growth and technology dependency, this authority leadership campaign will leverage and aggregate insights from key IT and marketing stakeholders to address the need for tighter alignment and...

Via Laurent J.V. Dubois, Edward Chenard
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Rescooped by Fred Zimny from Do the Enterprise 2.0!
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Where is Enterprise 2.0 going? Into the cloud! - Forbes

Where is Enterprise 2.0 going? Into the cloud! - Forbes | Designing  services | Scoop.it
Five years ago, I published a long article explaining the basis of Enterprise 2.0. Back in 2007, Facebook and Twitter where only startups (literally!) and Web 2.0 was still a trending topic.

Via Sebastian Thielke
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Rescooped by Fred Zimny from New Customer - Passenger Experience
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Why #Marketing with #Big #Data is an ongoing journey!

Why #Marketing with #Big #Data is an ongoing journey! | Designing  services | Scoop.it
CMOs must help IT peers understand business challenges, and vision for how you will be engaging your customers in the future.

Via Eric_Determined / Eric Silverstein
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Orlando Delgado's curator insight, June 27, 2014 10:47 AM

making the best use f technology to engage with customers is only one aspect of the challenge of Big Data...

Orlando Delgado's curator insight, June 28, 2014 8:48 PM

The customers are driving the challenges that CMO's need to work out with IT to adapt the business model...

Orlando F Delgado's curator insight, December 15, 2014 10:57 AM

With the continued expansion of hand held and other devices, Big Data can only increase as well as the issue of how to make use of the huge volumes of information flowing fro consumers...