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File this infographic under "stats to help sell social to the c level" and good luck.
Social Business Trends 2014...
Numeri, tendenze, stats | il #Mobile su tutto
Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company
Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty
No worse than print media imho!