Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
Curated by Fred Zimny
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Top Connected Consumer Trends in 2017-18

Top Connected Consumer Trends in 2017-18 | Designing  service | Scoop.it
Part one of this article was a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold

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janlgordon's curator insight, December 2, 2016 11:26 PM

I selected this article from Curatti written by Raymond Morin because it provides predictures on consumer behavior in the next two years.

 

The influence of buyers has dramatically changed and will continue to evolve.

 

Understand The 'Generaction C' Consummer

 

Customers are more connected online than ever before. I agree that in order to grab their attention you need find out what they are looking for in a brand.

 

Morin shows the latest changes in consummer behavior and how to best meet their needs and desires.

 

Here's what caught my attention:

 

  • The trust meter has gone down over the last few years. Today people rely on review and recomendations -- especially from family and friends.

 

  • Content that is spread through social media has become the main source of information. These outlets are priority over traditional media.

 

  • With mobile platforms like Snapchat and Instagram consummers now want instant information. This has also created an emergence of niche bloggers to meet the demand.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Fp5c306LNSw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 5, 2016 10:46 AM
thanks @massimo facchinetti for this.
Anuj Saxena's curator insight, December 6, 2016 3:11 AM
Great insight post for latest trends in 2017-18
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Forging Brand Loyalty: Data Is The Key - Brand Quarterly

Forging Brand Loyalty: Data Is The Key - Brand Quarterly | Designing  service | Scoop.it

The environment for brands marketing to consumers has never been more complex or challenging. The disruption of online shopping, the proliferation of social networks and the increasing use of mobile phone technology, have created a seismic shift in how consumers shop and how they interact with brands. The ability to compare like-for-like online has put consumers firmly in charge of pricing, so it’s no longer enough to simply wage a price war on your competitors. We’ve seen big name ‘trusted’ brands, who all believed their proposition would stand the test of time, disappear from view, demonstrating that securing brand loyalty is now much harder to achieve.


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The new Customer Marketing Mix

The new Customer Marketing Mix | Designing  service | Scoop.it

A new whitepaper proposes the Customer Mix as a replacement for the 7 P's marketing mix

 

Global eCommerce and Multichannel consultancy, Practicology have released a new paper for 2016 putting forward their case that the classic 7 P’s marketing mix needs a fundamental overhaul and in its place, the Customer Mix, or the 6 W’s, should be welcomed which is a more fit for a modern marketing, customer-centric framework.


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Study Reveals Cross Channel Marketing Challenges (Infographic)

Study Reveals Cross Channel Marketing Challenges (Infographic) | Designing  service | Scoop.it
Keep your focus on the customer.

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Pantelis Chiotellis's curator insight, August 24, 2015 1:28 PM

Maximizing cross channel marketing is more important than ever. But integrating elements such as web, email, point of sale, search and more can be a challenge.

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4 Keys to Creating a Differentiating Customer Experience

4 Keys to Creating a Differentiating Customer Experience | Designing  service | Scoop.it
The customer experience is increasingly becoming the benchmark marketers care about. Find out why.
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marketingautomation's curator insight, January 5, 2015 4:23 AM

In 2015 marketing is based on mostly user engagement and customers experiences. So customers experiences is an most important strategy to grow your online business.

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Customer Experience - Creating Value from Day 1

Customer experience drives real value - from acquiring new customers to building loyalty with current ones. To excel, brands need to move beyond excellence at a

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It's Business and It's Personal | UX Magazine

It's Business and It's Personal | UX Magazine | Designing  service | Scoop.it

Are you worried that your business isn’t personal enough? By improving your interpersonal relationship with customers you can foster greater intimacy. Start by understanding your customers’ existing pain-points. Assess one of your current processes end-to-end (digital, phone, paper or service) and spot any moments that are not personal.


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New Study Touts Benefits of Customer Service on Twitter - Search Engine Journal

New Study Touts Benefits of Customer Service on Twitter - Search Engine Journal | Designing  service | Scoop.it

Are you responding to your customers' tweets on Twitter? If not, you could be losing out on revenue and loyalty, according to a new Twitter study.


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Do You Know Your Customers?

Do You Know Your Customers? | Designing  service | Scoop.it

It's a lot smarter to make something people want, than it is to rely on tactics that will make them want something you made.


Via Eric_Determined / Eric Silverstein, Pantelis Chiotellis
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localbizwiz's curator insight, February 23, 2016 11:32 AM

we can make your Local Business EXPLODE! go here for more info please... https://www.linkedin.com/pulse/make-any-local-business-explode-stephen-l-hall?trk=pulse_spock-articles

Growth Engine Labs's curator insight, February 23, 2016 12:44 PM
In the sales process and even in conversation, the more we learn about our customers, partners and employees the better we can add value to them.
Pantelis Chiotellis's curator insight, February 28, 2016 3:38 AM

8 questions to help you to focus on creating value

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Infographic: The five components of digital marketing operations

Infographic: The five components of digital marketing operations | Designing  service | Scoop.it
Successful digital marketing has five components. Companies that master them all can beat out their competitors.

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Driving Revenue through Customer Relevance

Driving Revenue through Customer Relevance | Designing  service | Scoop.it
In today's business climate of exponential information growth and technology dependency, this authority leadership campaign will leverage and aggregate insights from key IT and marketing stakeholders to address the need for tighter alignment and...

Via Laurent J.V. Dubois, Edward Chenard
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Mapping the Customer Journey for Success

Mapping the Customer Journey for Success | Designing  service | Scoop.it
Creating a customer journey map requires more than simply developing a deep understanding of what cus­tomers are trying to accomplish in their multichannel interactions with a company.

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The Future of Contact Centers - @Vocalcom

   Engage your Customer's Anywhere with The Full Media Contact Center Solution and Go Live Networking with your own Customers.

   Take a look at the Future and Present of Customer Care. And don't get upset by the amateur acting or the old fashioned procedures, like 10 minutes waiting, instead of a modern call back service ..

 


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Seedcamp Workshop: What to include on your Customer Experience Map - @Leisa Reichelt

Seedcamp Workshop: What to include on your Customer Experience Map -  @Leisa Reichelt | Designing  service | Scoop.it

   Creating a Customer Experience map, spending some time designing it, making it big and putting it on your wall is, we think, one of the most valuable things you can do to try to keep Customer Experience at the core of your business.

    You do this by making sure that business value and customer value are in alignment, and by making sure that you’re maintaining an awareness of the complete picture of what it’s like to be your customer.

 

   These are the slides we used to run a very quick two step workshop at Seedcamp 2011 showing the start up teams how to get started making one of these Customer Experience maps. Step One: Build the picture. Step Two: Add Data/Measurements.

   And here Leisa Reichelt (with another hairdo) talks you through this Presentation: http://www.youtube.com/watch?v=96gxo-AH638

 


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