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Designing  services
One of the misunderstandings of these days is that design has an artist or artisan background. So designers are idea generators, visualizers and prototypers.  That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that Designing services One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes. Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).
Curated by Fred Zimny
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4 Keys to Creating a Differentiating Customer Experience

4 Keys to Creating a Differentiating Customer Experience | Designing  services | Scoop.it
The customer experience is increasingly becoming the benchmark marketers care about. Find out why.
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marketingautomation's curator insight, January 5, 4:23 AM

In 2015 marketing is based on mostly user engagement and customers experiences. So customers experiences is an most important strategy to grow your online business.

Rescooped by Fred Zimny from UX Design : user experience and design thinking
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Customer Experience - Creating Value from Day 1

Customer experience drives real value - from acquiring new customers to building loyalty with current ones. To excel, brands need to move beyond excellence at a

Via yannick grenzinger
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Rescooped by Fred Zimny from Service Design Thinking
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It's Business and It's Personal | UX Magazine

It's Business and It's Personal | UX Magazine | Designing  services | Scoop.it

Are you worried that your business isn’t personal enough? By improving your interpersonal relationship with customers you can foster greater intimacy. Start by understanding your customers’ existing pain-points. Assess one of your current processes end-to-end (digital, phone, paper or service) and spot any moments that are not personal.


Via yannick grenzinger, tobibiko
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Rescooped by Fred Zimny from Big Data and Personalization
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Mapping the Customer Journey for Success

Mapping the Customer Journey for Success | Designing  services | Scoop.it
Creating a customer journey map requires more than simply developing a deep understanding of what cus­tomers are trying to accomplish in their multichannel interactions with a company.

Via Laurent J.V. Dubois, Edward Chenard
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Rescooped by Fred Zimny from Customer Care Support
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The Future of Contact Centers - @Vocalcom

   Engage your Customer's Anywhere with The Full Media Contact Center Solution and Go Live Networking with your own Customers.

   Take a look at the Future and Present of Customer Care. And don't get upset by the amateur acting or the old fashioned procedures, like 10 minutes waiting, instead of a modern call back service ..

 


Via Peter Hoeve
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Seedcamp Workshop: What to include on your Customer Experience Map - @Leisa Reichelt

Seedcamp Workshop: What to include on your Customer Experience Map -  @Leisa Reichelt | Designing  services | Scoop.it

   Creating a Customer Experience map, spending some time designing it, making it big and putting it on your wall is, we think, one of the most valuable things you can do to try to keep Customer Experience at the core of your business.

    You do this by making sure that business value and customer value are in alignment, and by making sure that you’re maintaining an awareness of the complete picture of what it’s like to be your customer.

 

   These are the slides we used to run a very quick two step workshop at Seedcamp 2011 showing the start up teams how to get started making one of these Customer Experience maps. Step One: Build the picture. Step Two: Add Data/Measurements.

   And here Leisa Reichelt (with another hairdo) talks you through this Presentation: http://www.youtube.com/watch?v=96gxo-AH638

 


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