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Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Rescooped by Fred Zimny from Design Revolution!

The 7 Principles of Conversion-Centered Landing Page Design

The 7 Principles of Conversion-Centered Landing Page Design | Designing design thinking driven operations |
Are you applying the principles of conversion-centered design to your landing pages? Well, you should be ...

Via Gregg Breward, Martin (Marty) Smith
Martin (Marty) Smith's curator insight, June 29, 2013 7:13 AM

Landing Page Design Is A CSF
Landing Page Design is a Critical Success Factor. I saw an amazing statistic somewhere not long ago. The stat said those with more landing pages did much better than those with fewer. If we Freakonmics this stat we see there could be many reasons. 

Those with more landing pages may be better at email marketing, video marketing and design for conversion. The fact they have more landing pages is an indication that they understanding Internet marketing as a whole better than their cousins or other siblings. 

There is both ART and SCIENCE to creating landing pages that convert (like all things web design).  This post is an excellent summary of how to build a landing page that does what you want it to - convert visitors into customers. 

Rescooped by Fred Zimny from SOCIAL MEDIA, what we think about!!

Content Marketing in 6 Steps

Content Marketing in 6 Steps | Designing design thinking driven operations |

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]


Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.


Step 1: Topic selection


The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.


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Via Martin Gysler
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