Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Rescooped by Fred Zimny from Business: Economics, Marketing, Strategy!

How To Create An Effective Unique Value Proposition 

How To Create An Effective Unique Value Proposition  | Designing  service |

A step-by-step process for attracting, converting and monetising the most profitable customers in your market. Let’s start with a simple premise: all customers are not created equal.  Some are dramatically more profitable than others.

Via Daniel Watson, Pantelis Chiotellis
Chuck Taylor's curator insight, February 7, 2016 11:27 AM

Great Article

Alexandru Otelea's curator insight, February 8, 2016 4:58 AM

I found it very useful.

Jean-Guy Frenette's curator insight, February 12, 2016 9:33 AM


Rescooped by Fred Zimny from Design Revolution!

The 7 Principles of Conversion-Centered Landing Page Design

The 7 Principles of Conversion-Centered Landing Page Design | Designing  service |
Are you applying the principles of conversion-centered design to your landing pages? Well, you should be ...

Via Gregg Breward, Martin (Marty) Smith
Martin (Marty) Smith's curator insight, June 29, 2013 7:13 AM

Landing Page Design Is A CSF
Landing Page Design is a Critical Success Factor. I saw an amazing statistic somewhere not long ago. The stat said those with more landing pages did much better than those with fewer. If we Freakonmics this stat we see there could be many reasons. 

Those with more landing pages may be better at email marketing, video marketing and design for conversion. The fact they have more landing pages is an indication that they understanding Internet marketing as a whole better than their cousins or other siblings. 

There is both ART and SCIENCE to creating landing pages that convert (like all things web design).  This post is an excellent summary of how to build a landing page that does what you want it to - convert visitors into customers. 

Rescooped by Fred Zimny from Business: Economics, Marketing, Strategy!

Tackle Marketing Automation to Drive Conversions

Tackle Marketing Automation to Drive Conversions | Designing  service |
Marketing automation tools do the habitual tasks, while you and your team can focus on more complicated projects. Learn how to use marketing automation in this post.

Via Pantelis Chiotellis
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Rescooped by Fred Zimny from SOCIAL MEDIA, what we think about!!

Content Marketing in 6 Steps

Content Marketing in 6 Steps | Designing  service |

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]


Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.


Step 1: Topic selection


The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.


Read more:

Via Martin Gysler
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