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Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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There is No Spoon: The Construct of Channels - Adaptive Path

There is No Spoon: The Construct of Channels - Adaptive Path | Designing design thinking driven operations | Scoop.it

The information needs to be consistent between video, kiosk screen, mobile and physical retail space. The information is cross-channel, but the experience is not. The experience, to the customer, is singular.


Via Mario K. Sakata
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Rescooped by Fred Zimny from UXploration
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Brand as Context in Interaction Design | UX Magazine

Brand as Context in Interaction Design | UX Magazine | Designing design thinking driven operations | Scoop.it

Consider the brand as another context within which your design will live. While we look at issues of culture or use as considerations for context within our design, we also need to see the brand as a type of context. It is important to realize that the people our products and services will reach might already have this context created for them, whether that’s through exposure to the brand itself, popular opinion, or commentary about the brand or competing brands.

http://uxmag.com/articles/brand-as-context-in-interaction-design


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