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Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Rescooped by Fred Zimny from CRM Business
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Marketing Automation & Your CRM #infographic - Pardot | #TheMarketingAutomationAlert

Marketing Automation & Your CRM #infographic - Pardot | #TheMarketingAutomationAlert | Designing design thinking driven operations | Scoop.it
The reach of the modern marketing department is growing every day, touching more buyers, through more touch points, and generating more leads than ever before.

Via iNeoMarketing, Max Mantz
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iNeoMarketing's curator insight, September 5, 2013 5:44 AM
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Rescooped by Fred Zimny from Curation, Social Business and Beyond
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The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | Designing design thinking driven operations | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon
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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

Rescooped by Fred Zimny from Retail Mavens
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Do Social Marketers Really Know What Social Consumers Want?

Do Social Marketers Really Know What Social Consumers Want? | Designing design thinking driven operations | Scoop.it

This article is from Brian Solis , and in collboration with Barnickel Design, they have created this infograph that clearly shows that there is a perception gap 

 

what customers want and what executives think they want.based on research from Pivot referring "The Perception Gap"


 


Via janlgordon, Kira Levine
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Rescooped by Fred Zimny from Business Improvement
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The Must Have SME Tool: CRM

The Must Have SME Tool: CRM | Designing design thinking driven operations | Scoop.it

Customer Relations Management (CRM) in this digital age, requires the deployment of an appropriate software program, in order for any SME business to be truly effective in managing their customers and their relationships with those customers.

 

A CRM program is not just a tool for sales and marketing types in a business, it should be integral to the business strategy, and used by everyone in the business as part of their respective roles.

 

This excellent article, explains why CRM is a must have tool for small business owners, and it identifies the top five CRM trends and discusses CRM best practices that you can implement in your business.

 


Via Daniel Watson
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Rescooped by Fred Zimny from Curation, Social Business and Beyond
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How Capitalizing on Consumer Behavior Changes Will Thrive Global Business


Via janlgordon
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janlgordon's curator insight, January 26, 2013 3:46 PM

This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone.


Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw


Here is what the report covers:

 

**Draws on research from four sources:


**a global consumer behavior survey (10,000 online consumers),


a **global executive survey (600 business executives),


**industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics.


Here are a few highlights that caught my attention:


**See opportunity in consumer behavior change


**Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016


**One of the key insights that Accenture brings as a result of some of its latest research is,


**you have to look beyond the ‘who’ and the ‘where’ of what is
happening in consumer segments to really understanding the ‘how’ and ‘why’


**looking at how consumer behaviour is changing and the pace and scale of that change can be even faster than the
growth rates in emerging markets.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see infograph [bit.ly/WsB6Vwhic]  

Russ Merz, Ph.D.'s curator insight, January 26, 2013 8:18 PM

Infographic that contrasts consumer behaviors in emergng versus developed markets.

Stephane Bilodeau's curator insight, January 27, 2013 8:54 AM

Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.

 

A growing opportunity 

By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016.

Rescooped by Fred Zimny from Do the Enterprise 2.0!
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Gartner's Magic Quadrant for Social CRM and the Social Enterprise - Forbes

Gartner's Magic Quadrant for Social CRM and the Social Enterprise - Forbes | Designing design thinking driven operations | Scoop.it
ForbesGartner's Magic Quadrant for Social CRM and the Social EnterpriseForbesAdd in the easy-to-use nature of social networks, and the potential value of CRM accelerates even faster.

Via Sebastian Thielke
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Rescooped by Fred Zimny from AtDotCom Social media
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What is a CRM and why do I need one on LinkedIn?

What is a CRM and why do I need one on LinkedIn? | Designing design thinking driven operations | Scoop.it

Content Relationship Management and LinkedIn


You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.

 

Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”

 

Read more: http://bit.ly/KM2EUx


Via Martin Gysler, John van den Brink
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Rescooped by Fred Zimny from CRM best practices
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Understanding the Lifetime Value of Your Customers | Finance ...

Understanding the Lifetime Value of Your Customers | Finance ... | Designing design thinking driven operations | Scoop.it
Ignoring or not knowing how much it costs your business to acquire a new customer could lead to lower profits, despite seemingly healthy revenues. Maximize your profit by lifetime customer by understanding your customers value.

Via Ruud Verduin
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