Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Driving Revenue through Customer Relevance

Driving Revenue through Customer Relevance | Designing  service | Scoop.it
In today's business climate of exponential information growth and technology dependency, this authority leadership campaign will leverage and aggregate insights from key IT and marketing stakeholders to address the need for tighter alignment and...

Via Laurent J.V. Dubois, Edward Chenard
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Mapping the Customer Journey for Success

Mapping the Customer Journey for Success | Designing  service | Scoop.it
Creating a customer journey map requires more than simply developing a deep understanding of what cus­tomers are trying to accomplish in their multichannel interactions with a company.

Via Laurent J.V. Dubois, Edward Chenard
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Mapping Business Value to UX: Part 2 :: UXmatters

Mapping Business Value to UX: Part 2 :: UXmatters | Designing  service | Scoop.it

“We’ll expand on our approach to mapping business value to User Experience and explain how we have put it to use.”


Via yannick grenzinger
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The most Disruptive Technologies in Business

The most Disruptive Technologies in Business | Designing  service | Scoop.it
What is disruptive technology?
Simply put: Disruptive technologies are new technologies that
unexpectedly displace an established technology.
Cloud & Mobile technologies the most disruptive tec

Via TechinBiz, BSN
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Video Content Marketing: 4 Keys To An Effective Strategy

Video Content Marketing: 4 Keys To An Effective Strategy | Designing  service | Scoop.it
Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it.

Via malek, Jesús Hernández, Martin (Marty) Smith, John van den Brink
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malek's curator insight, March 22, 2013 3:20 PM

a highly catching article

Martin (Marty) Smith's curator insight, March 22, 2013 8:51 PM

Excellent tips here on video marketing for business. Challenge BEGINS when video is created. Still need to market, Be aware of SEO and watch a set of KPIs that will inform, tweak and convert. 

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Transform your organization into a social business - ZDNet

Transform your organization into a social business - ZDNet | Designing  service | Scoop.it
Transform your organization into a social businessZDNetMy colleague Ted Schadler and I recently completed a six month investigation into social business and collaborative transformation.

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Don’t Innovate, Imitate - Tim Devaney & Tom Stein

Don’t Innovate, Imitate - Tim Devaney & Tom Stein | Designing  service | Scoop.it

   Could the growing acceptance of the Samwer brothers be due to the fact that people in the tech industry are finally admitting in public that imitation is good business? We decided to find out. We called up Oded Shenkar, the man who wrote the book on the business of clones: Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge.

   “We have this reverence for innovation, but imitation is often the key to success," Shenkar explained. "Imitation was critical to human evolution, and today imitation is more critical than ever - because it’s much cheaper and more feasible than previously.

   When imitators execute well, they usually succeed better than the first movers, because they study the errors of the innovators and learn from them, as Facebook learned from the mistakes of MySpace.

 


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It's Business and It's Personal | UX Magazine

It's Business and It's Personal | UX Magazine | Designing  service | Scoop.it

Are you worried that your business isn’t personal enough? By improving your interpersonal relationship with customers you can foster greater intimacy. Start by understanding your customers’ existing pain-points. Assess one of your current processes end-to-end (digital, phone, paper or service) and spot any moments that are not personal.


Via yannick grenzinger, tobibiko
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Key Business Challenges And How Social Business Helps | SideraWorks

Key Business Challenges And How Social Business Helps | SideraWorks | Designing  service | Scoop.it
Social business can help solve a number of business challenges, but many companies don't know how or where social business can be part of the solution.

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Business Model Canvas for User Experience by @TriKro

Business Model Canvas for User Experience by @TriKro | Designing  service | Scoop.it

The Business Model Canvas is the tool of choice for a business dashboard. It very much appeals to the business guy in me. It irks the UX part of my brain.


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Beyond Blogging: Facing Up to Your Long-term Future

Beyond Blogging: Facing Up to Your Long-term Future | Designing  service | Scoop.it

This is a great read with many good advices... [note mg]

 

What happened to all the railroads? Have you ever pondered that question?


In the 1800s, the railroad industry in the U.S. was booming. New businesses were sprouting up every year, and inventors were creating newer and more efficient locomotives. First it was steam, then it was petrol, then it was diesel. Times were good, and America had a bright, rail-based future.

 

So what happened? Why isn’t the country blanketed in rail routes and why doesn’t everyone hop on the metro-line in front of their house each day to go to work? Today, the railroad companies are a shell of what they once were. Why? Because the automobile came along and ran them into the ground.

 

But did this have to happen?

 

No. There were things railroad companies could have done to cater to the people who made their businesses possible, but instead they dug in their heels and said, “We’re in the railroad business,” and they stayed the course...

 

Read more: http://bit.ly/yHZ2hK

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When ROI Represents the Realization of Influence

When ROI Represents the Realization of Influence | Designing  service | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]

 

Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…

 

For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.

 

Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/


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The State of Social Media and Social Media Marketing in 2012

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]

 

Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."

 

In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.

 

Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed


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How the Internet of Things Changes Business Models

How the Internet of Things Changes Business Models | Designing  service | Scoop.it
Value creation is no longer one-and-done.

Via Mario K. Sakata
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Joe Boulis's curator insight, April 8, 2015 2:20 AM

The Internet of Things (IoT) is enabling smaller more eager, more competitive organisations to overcome barriers and become established. Start-ups who are connected and disruptive, operating under a new cost and business model are proving to be very competitive. 

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10 Smashing Ways to Employ Customer Experience for Consumer Influence

10 Smashing Ways to Employ Customer Experience for Consumer Influence | Designing  service | Scoop.it
  Be everywhere, do everything, and never fail to astonish the customer -    Anon  
Have you noticed how customer experience design has grown in importance of brand marketing? More and more trying to astonish the customer.

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Zahid Yakoob's curator insight, December 16, 2013 9:59 AM

So what constitutes a great customer experience?

The quality of your company’s customer experience is ultimately determined by the way customers feel after their last interaction. If the customer is unhappy, your company’s customer experience is bad. If the customer doesn’t have a feeling one way or the other, your company’s customer experience is mediocre. If the customer feels good, your company’s customer experience is satisfactory. But if the customer feels delighted, your company’s customer experience is a substantial competitive advantage.

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One Way Businesses Can Survive Data Overload In A Sea Of Social Media [Infographic]

One Way Businesses Can Survive Data Overload In A Sea Of Social Media [Infographic] | Designing  service | Scoop.it
How do businesses stay on top of the deluge of information related to them created by social media users? Here's one way.

Via Ivo Nový
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malek's curator insight, November 3, 2013 6:30 PM

Moving from data scarcity to abundance

Carlos Bisbal's curator insight, November 4, 2013 9:15 AM

La infografía se pregunta si las empresas pueden mantenerse a flote en medio de la avalancha de información que se genera en el mar de plataformas de medios sociales que tenemos actualmente.

MarcoFabris2013's curator insight, January 14, 2014 7:11 AM

il filtro per località: bisognerà pur provare per non annegare nei social 

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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Designing  service | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon, Rosário Durão
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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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Social enterprises need a new 'ecosystem' of support, says expert

Social enterprises need a new 'ecosystem' of support, says expert | Designing  service | Scoop.it
UnLtd chief executive says training is needed within schools, universities, corporates and for experts who can help the movement, reports Claudia Cahalane (Need 2create facilitation & collaboration ability 2create great #SocialEnterprise ecosystems...

Via Sebastian Thielke
Fred Zimny's insight:

Social enterprise need to be embedded in a social infrastructure, 

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UX design for startups: the age of user experience design | Feature | .net magazine

UX design for startups: the age of user experience design | Feature | .net magazine | Designing  service | Scoop.it

In the age of user experience design your startup needs to focus on users’ problems rather than on technology only. Iteratively test the C-P-S hypothesis and fill in a Business Model and Lean Canvas together with your team. That’s the start of the road to success.


Via Mario K. Sakata, Tom Van Looy
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4 Ways To Shift Business Structure For Better User Experience | Usability Geek

4 Ways To Shift Business Structure For Better User Experience | Usability Geek | Designing  service | Scoop.it
4 Practical guidelines for business owners on how to re-structure their business so as to improve user experience (UX) for their website users...

Via Mario K. Sakata
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A Product Canvas for Agile Product Management

A Product Canvas for Agile Product Management | Designing  service | Scoop.it
The Product Canvas isa powerful agile tool that facilitates the development of new products by describing the users with their needs and the product’s features.

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What is a CRM and why do I need one on LinkedIn?

What is a CRM and why do I need one on LinkedIn? | Designing  service | Scoop.it

Content Relationship Management and LinkedIn


You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.

 

Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”

 

Read more: http://bit.ly/KM2EUx


Via Martin Gysler, John van den Brink
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Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | Designing  service | Scoop.it

A very interesting comparison of several measurement tools and what they really measure. [note mg]

 

For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.

 

But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?

 

It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.

 

Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/


Via Martin Gysler
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Stephen Dale's curator insight, April 14, 2014 11:56 AM

Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!

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7 Ways To Improve Your Social Media Skills And Influence - Forbes

7 Ways To Improve Your Social Media Skills And Influence - Forbes | Designing  service | Scoop.it

By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you?

 

Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise.

 

How do these people find help?

 

Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here....

 

Read  more: http://www.forbes.com/sites/haydnshaughnessy/2012/01/09/seven-ways-to-improve-your-social-media-skills-and-influence/


Via Martin Gysler
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Content Marketing in 6 Steps

Content Marketing in 6 Steps | Designing  service | Scoop.it

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]

 

Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.

 

Step 1: Topic selection

 

The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.

 

Read more: http://bit.ly/xiREwj


Via Martin Gysler
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