Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Why customer analytics matter | McKinsey & Company

Why customer analytics matter | McKinsey & Company | Designing  service | Scoop.it
Although survey respondents say the value of customer analytics is declining, our findings show these analytics clearly drive value. Focusing on three factors can help companies reap the benefits.

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The 4 Indispensable Pillars of Effective Digital Marketing

The 4 Indispensable Pillars of Effective Digital Marketing | Designing  service | Scoop.it
You create a new website, but it doesn't create business. It's time to understand how to capitalize on the 4 pillars of effective digital marketing.

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Actionable Analytics: Smart Insights Digital Marketing Advice

Actionable Analytics: Smart Insights Digital Marketing Advice | Designing  service | Scoop.it

At Smart Insights we believe that the power of Digital Analytics and insight like that provided through Google Analytics isn't fully exploited in many organisations. To help encourage more use of Analytics our new Actionable Analytics Slideshare steps you through the potential pitfalls and the options to make more use of analytics through setting goals and setting up an improvement programme for Digital Marketing Optimization.


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81% of Enterprises Are Relying On Analytics To Gain Greater Customer Insights

81% of Enterprises Are Relying On Analytics To Gain Greater Customer Insights | Designing  service | Scoop.it
According to a recent KPMG survey of C-level executives, 92% are using data and analytics to gain greater insights into marketing. 72% report their enterprises are regular to heavy users of social media data to improve customer relationships. 81% of enterprises are relying analytics to improve their understanding of customers. 50% of U.S. enterprises [...]

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Analytics & Metrics: Related but Not the Same

Analytics & Metrics: Related but Not the Same | Designing  service | Scoop.it
Metrics & ROI - Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your ...

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Eric_Determined / Eric Silverstein's curator insight, April 15, 2015 12:37 AM

With #Data playing a critical role for every business, do you feel your company is leveraging the right #metrics and #analytical tools?





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13 Insanely Useful Predictive Analytics Resources

13 Insanely Useful Predictive Analytics Resources | Designing  service | Scoop.it
Insidesales.com pulls together the best resources about predictive analytics to explain how data is changing the way we reach customers.

Via marketingIO, Alama
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marketingIO's curator insight, September 25, 2014 8:41 AM

There are others (click through for a review), but I selected what I thought to be the best. 

lorrinda's curator insight, September 25, 2014 8:52 AM

insanely useful is crazy attractive

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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Designing  service | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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Virtual workforce management to become HR priority

Virtual workforce management to become HR priority | Designing  service | Scoop.it
Over the next three years virtual workforce management will become an increasingly important priority for HR professionals, according to a new study.

Via HR Tech Europe, Rim Riahi, David Hain, HR Trend Institute
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The hype and misunderstanding of analytics - Gartner

The hype and misunderstanding of analytics - Gartner | Designing  service | Scoop.it
Put it this way: having information (i.e. an analytic) that tells you that a train is running late, is great.  But what is more valuable is the act that follows the late notification, that helps you get to your meeting on time via other means.  It is not the insight alone that creates value- it’s the resulting action (or inaction in the face of other actions) that delivers the real value.  Thus the value of data is more likely impacted due to context – as in its use.

These so-called number crunching and analytic vendors are important for sure.  The value inferred on them by investors maybe sustainable.  But in truth the real value to users of these tools is not even yet quantified, qualified or even known.  And it certainly won’t show up in the presentation of a dashboard and a visible analytic.

Via marketingIO
Fred Zimny's insight:

The analytics ain't Dr. Feelgood. Step up and interpret.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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marketingIO's curator insight, April 4, 11:20 AM

The analytics ain't Dr. Feelgood. Step up and interpret.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

Mark E. Deschaine, PhD's curator insight, April 4, 11:57 AM

The analytics ain't Dr. Feelgood. Step up and interpret.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Marketing Analytics: It works, so why aren't more companies using it?

Marketing Analytics: It works, so why aren't more companies using it? | Designing  service | Scoop.it

Given all the money being spent on analytics, there is surprisingly little scrutiny of their impact.

Marketing analytics is becoming big business. With the promise of improved precision and performance, advanced analytics and big data have set off something of a buying frenzy.


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Your Ultimate Cheat Sheet to Marketing Technology (MarTech)

Your Ultimate Cheat Sheet to Marketing Technology (MarTech) | Designing  service | Scoop.it
Here are 13 types of marketing technologies your company could use.

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Customer Analytics: Turn Big Data into Big Value

Customer Analytics: Turn Big Data into Big Value | Designing  service | Scoop.it
BIRT Analytics lets you capture the value of Big Data that speeds right by most enterprises. It analyzes massive volumes of data coming in from multiple sources and formats, and turns them into clear, highly granular information, so you can understand your customers needs and desires, segment accordingly and sell the right products and services to the right customers

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Will Hubspot Change Moribund CRM Landscape? Yes

Will Hubspot Change Moribund CRM Landscape? Yes | Designing  service | Scoop.it

Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble.   After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …

Marty Note
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.

Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.

Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M


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The era of data-driven marketing [Infographic]

The era of data-driven marketing [Infographic] | Designing  service | Scoop.it
Analytics produces insights which drive business improvements, though more companies need to provide the staff and resources to make the most of this technology.

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21 stats show CMOs leap before they look at ROI

21 stats show CMOs leap before they look at ROI | Designing  service | Scoop.it

Here are 21 stats that show most CMOs leap before they look at ROI.

91% of senior marketers believe successful brands use customer data to drive marketing decisions; yet, 39% say their own company’s data is collected too infrequently or not real-time enough to be useful (source: BRITE Study)90% of CMOs say social data has impacted at least some of their decisions; only 47% use social data to make predictions or forecast sales. (source: Bazaarvoice)85% use social networks in some way; only 14% tie financial metrics to it. (source: AdAge)80% feel challenged by the amount of data they have to deal with and the difficulty of accessing it. (source: Forrester)77% say getting tradition and digital marketing to work better together remains a major goal (source: BRITE Study)71% see potential for Big Data to have a large impact on sales; only 16% have Big Data strategies for sales. (source: Forrester)70%+ of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. (source: HubSpot)63% of CMO’s say “ROI will be the standard for their performance by 2015:” yet, today, only 44% say “I can measure ROI.” (source: McKinsey)57% are not basing their marketing budget on any ROI measures. (source: AdAge)52% say achieving or increasing measurable ROI is a top priority for the coming year (source: MarketingSherpa)51% say a lack of sharing customer data within their own organization is a barrier to effectively measuring their marketing ROI (source: BRITE Study)42% of marketers report that they are not able to link data at the level of an individual customer. (source: BRITE Study)39% admit they cannot turn their data into actionable insight. (source: BRITE Study)36% of senior executives believe “old favorite” events such as open houses, hospitality functions, fundraisers and seminars deliver the best returns among localized marketing channels but can’t do direct tracking. (source: Marketing Charts)29% report that their marketing departments have “too little or no customer/consumer data.” (source: BRITE Study)28% of CMO’s say their decisions are based on gut instinct (source: Edelman)When asked which attributes they will need to be personally successful over the next three to five years, 28% said technological competence, 25% said social media expertise and 16% said financial acumen. (source: (IBM)24% say determining any kind of cost-benefit analysis is a challenge. (source: Marketing Chart)23% find it difficult to measure and evaluate campaign effectiveness on a local level. (source: Marketing Charts)B2B CMO’s say demonstrating ROI is their No. 1 concern yet fewer than 20% say they have the ability to measure it (source: Forbes)7% say most of or all their spending decisions aren’t based on any metrics at all (source: Edelman)

 


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marketingIO's curator insight, January 15, 2013 8:37 AM

See the article at http://www.biznology.com/2013/01/21-stats-show-cmos-leap-before-they-look-at-roi/.


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2012 Update On Social Media Monitoring Tools (infographic)

2012 Update On Social Media Monitoring Tools (infographic) | Designing  service | Scoop.it

Oneforty recently surveyed 150 social media professionals to learn about what their main concerns were when it came to social media monitoring. Here's the griff . . .


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Namita Patel's comment, March 18, 2012 11:19 AM
Nice snapshot!