Illuminating Brand and Culture
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Three: The Right Number of Product Claims to Sway Consumer Behavior

Three: The Right Number of Product Claims to Sway Consumer Behavior | Illuminating Brand and Culture | Scoop.it
Three: The Right Number of Product Claims to Sway Consumer Behavior. New research raises question: Is there's such as thing as "too much advocacy?"
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Temptations Made a Collar That Finally Gives Your Cat a Human Voice, So It Can Talk to You

Temptations Made a Collar That Finally Gives Your Cat a Human Voice, So It Can Talk to You | Illuminating Brand and Culture | Scoop.it
Since the dawn of time, humans have been confounded by cats, those mystifyingly aloof creatures whose inner thoughts are famously inscrutable. But no longer!
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Kensuke Miyazaki to become first ever Japanese MP to take paternity leave

Kensuke Miyazaki to become first ever Japanese MP to take paternity leave | Illuminating Brand and Culture | Scoop.it
Despite Japan’s generous paternity leave provisions, just 2.3% of eligible working men actually take it
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Empathy- The cornerstone of a healthy culture.

I have always wondered why empathy, one of the necessities of a life well lived  is not developed and taught in most work places. People who are able

Via Doug Della Pietra, Michael Plishka
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Starbucks has Free Spent Coffee Grounds for the Garden! | Mind Your Dirt

Starbucks has Free Spent Coffee Grounds for the Garden! | Mind Your Dirt | Illuminating Brand and Culture | Scoop.it
I just love it when a large company like Starbucks goes out of their way to do a decent, responsible and sustainable thing to make the world a better place. They don't have to do it. It doesn't net them any extra cash, in fact, it probably adds some costs. But they did it anyways!…
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Camille Paglia takes on Jon Stewart, Trump, Sanders: “Liberals think of themselves as very open-minded, but that’s simply not true!”

Camille Paglia takes on Jon Stewart, Trump, Sanders: “Liberals think of themselves as very open-minded, but that’s simply not true!” | Illuminating Brand and Culture | Scoop.it
Trump's a carnival barker, but funnier than Stewart. Richard Dawkins is a joke. Sanders and Drudge earn approval
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How Bank of Queensland is redesigning the branch experience

How Bank of Queensland is redesigning the branch experience | Illuminating Brand and Culture | Scoop.it
Bank of Queensland's Philippa Bartlett on how the bank departing from traditional branch design with a new concept it plans to roll out nationwide.
Michael Plishka's insight:

Side by side conversations?  Interesting directions in this bank!

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‘Texting’ via vodka bottle | Packaging World

‘Texting’ via vodka bottle | Packaging World | Illuminating Brand and Culture | Scoop.it
LED-enabled vodka bottle that scrolls messages can now be remotely programmed through the use of Bluetooth technology and a custom app.

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7 Science-Based Reasons to Use Emoticons

7 Science-Based Reasons to Use Emoticons | Illuminating Brand and Culture | Scoop.it
Emoticons and emojis aren't just for teenagers and texting. A variety of scientific studies show they can have big communication benefits for all.
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The graffiti guide to innovation - Digiday

The graffiti guide to innovation - Digiday | Illuminating Brand and Culture | Scoop.it
Creative freedom has enabled graffiti artists to innovate in advertising’s oldest category. Here are six lessons from the streets.
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India Art n Design inditerrain: Sculpting Sound

India Art n Design inditerrain: Sculpting Sound | Illuminating Brand and Culture | Scoop.it
In lieu of a typical white-cube gallery, Orproject transforms the soundscape of Beijing into a three-dimensional display installation for an exhibit on the city...
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Parents complain new Lego 'stifles creativity' due to franchise links

Parents complain new Lego 'stifles creativity' due to franchise links | Illuminating Brand and Culture | Scoop.it
Bloggers and parents have become increasingly alarmed that Lego, whether it is Star Wars or Minecraft, involve building a specific model, using specialist pieces according to strict instructions.
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Michael Plishka's curator insight, November 27, 2014 1:16 AM

Interesting perspective

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Facebook is a growing and unstoppable digital graveyard

Facebook is a growing and unstoppable digital graveyard | Illuminating Brand and Culture | Scoop.it
At some point, there will be more dead Facebook users than living ones – and for those left behind, it is transforming how we experience the death of those around us.
Michael Plishka's insight:

Interesting perspective looking at how experiences of those that have passed on, 'live' in the digital domain 


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Brands let consumers customize their packaging

Brands let consumers customize their packaging | Illuminating Brand and Culture | Scoop.it
Increasingly, consumers are seeking products with personalized packaging, instead of ones merely emblazoned with a brand’s name. With the rise of extreme individualism, they want ways to put their own stamp on the products they purchase. Brands can benefit by letting people customize labels, forging a deeper connection that can lead to long-term loyalty.
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"Retail Will Change More In The Next Three Years Than It Has In The Last 50!" - B&T

"Retail Will Change More In The Next Three Years Than It Has In The Last 50!" - B&T | Illuminating Brand and Culture | Scoop.it
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McDonald’s to offer first-ever organic burger, in Germany

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Camille Paglia: Parallels between B. Cosby/B. Clinton and Modern P.C.-ism

Camille Paglia: Parallels between B. Cosby/B. Clinton and Modern P.C.-ism | Illuminating Brand and Culture | Scoop.it
In exclusive Salon interview, the cultural critic finds parallels between Cosby and Clinton, takes down modern p.c.
Michael Plishka's insight:

Always provocative and appreciate her cultural insights.

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Coca-Cola Removes Label From Its Cans To Send Powerful Message Against Prejudice - DesignTAXI.com

Coca-Cola Removes Label From Its Cans To Send Powerful Message Against Prejudice - DesignTAXI.com | Illuminating Brand and Culture | Scoop.it
Coca-Cola has launched a new initiative called 'Remove Labels This Ramadan', specially for this period of fasting observed by Muslims...
Michael Plishka's insight:

What do you think of Coke's "unlabel"?

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Graffiti is ugly, stupid and threatening – there's more creativity in crochet

Graffiti is ugly, stupid and threatening – there's more creativity in crochet | Illuminating Brand and Culture | Scoop.it
David Lynch, that champion of the arts, says graffiti is ruining the world. And he’s right – this hypermasculine display is destroying our environment
Michael Plishka's insight:

Do you agree?

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Some Glittery Favorites From The Miss Universe National Costume Show

Some Glittery Favorites From The Miss Universe National Costume Show | Illuminating Brand and Culture | Scoop.it
Every year at the Miss Universe pageant, things get a little bit amazing.
Michael Plishka's insight:

Oh, Canada....

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Eat, pray, shop: Philippines embraces mall worshipping - Philippine Times

Eat, pray, shop: Philippines embraces mall worshipping - Philippine Times | Illuminating Brand and Culture | Scoop.it
On a recent busy evening in one of the Philippines’ top malls, shoppers wandered through ...
Michael Plishka's insight:

A chapel in a shopping mall...why not?

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Stunning Packaging Design Transcends Mere Packaging | Truly Deeply/Madly

Stunning Packaging Design Transcends Mere Packaging | Truly Deeply/Madly | Illuminating Brand and Culture | Scoop.it
Sometimes the Biggest Splash comes from a Great Idea Recently Sony released their new underwater-friendly MP3 players - packaged in a bottle of water. The
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Three: The Right Number of Product Claims to Sway Consumer Behavior

Three: The Right Number of Product Claims to Sway Consumer Behavior | Illuminating Brand and Culture | Scoop.it
Three: The Right Number of Product Claims to Sway Consumer Behavior. New research raises question: Is there's such as thing as "too much advocacy?"
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No comment yet.