To celebrate its 70th anniversary in Uruguay, McCann Montevideo has created I CANN Eau de Créativité, a limited-edition fragrance meant to, well, boost creativity. "In our research, we determined that creativity is completely emotional and with no logical process," explains Leándro Gómez, McCann Montevide
Increasingly, consumers are seeking products with personalized packaging, instead of ones merely emblazoned with a brand’s name. With the rise of extreme individualism, they want ways to put their own stamp on the products they purchase. Brands can benefit by letting people customize labels, forging a deeper connection that can lead to long-term loyalty.
The debate over the best Halloween candy can get pretty heated so we're out to settle the score. We surveyed over 40,000 Influensters to find out which candy is the most popular Halloween candy in each state.
I just love it when a large company like Starbucks goes out of their way to do a decent, responsible and sustainable thing to make the world a better place. They don't have to do it. It doesn't net them any extra cash, in fact, it probably adds some costs. But they did it anyways!…
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