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News, Inspiration and Resources for graphic & web designers.
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On Pricing Services.

On Pricing Services. | Designer's Resources | Scoop.it

How often do we ask ourselves if we need to rethink our pricing strategy? Believe it or not, your pricing strategy is a huge part of your overall branding and can influence how the world, and your clients, perceive your value, professionalism, and talent.

Mark Strozier's insight:

A guy cuts my grass and charges me $50. I gladly pay him because he's doing me a service I choose not to do.


It takes him 15 minutes. Easy math... He makes $200/hour.


A guy washes my car and charges me $35. I gladly pay him because he's doing me a service I choose not to do.


It takes him 20 minutes. Easy math... He makes $105/hour.


Considering hourly service rates with this perspective, most marketing, design firms, designers, programmers, IT specialists and freelancers are a bargain.

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Dhyan Rakesh's comment, February 13, 2013 1:40 PM
Now, consider my (or your) own hour rate (let's say: $200) and the time I'd spend to cut the grass (45min; suppose I have all equipment necessary); it comes to a 'personal cost' of $200 x 3/4 = $150. Well, if I can pay any amount below this, I'd be better off hiring someone else :-)
Mark Strozier's comment, February 19, 2013 6:03 PM
My point exactly Dhyan.
Assem AbdElhakam's comment, March 22, 2013 8:36 PM
http://www.egytatch.com/forum/index.php
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6 Tips for Estimating Price Quotes | Creativeoverflow

6 Tips for Estimating Price Quotes | Creativeoverflow | Designer's Resources | Scoop.it
For first time freelance web designers, nothing is more intimidating then when their first client asks, “Well, what will it cost?” We all imagine the hardest part of getting a gig will be finding the client, the proposal, or the project itself.


This is a really well thought out post regarding how best to approach pricing your work as a designer. We've been using per hour pricing for the past several years and have finally decided to give project pricing a try.

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