A Process for Designing Successful Brands | Designer's Resources | Scoop.it

Mark Strozier: Alina Wheeler's 5 steps for developing brand identity shows a well thought process that condenses the various aspects of an Logo/Branding/ ID project down to bite sized chunks.

"Brand consultant Alina Wheeler has developed a phased process for researching, clarifying and implementing a brand strategy. A reminder that building a strong brand demands more than a logo, Wheeler outlines a disciplined approach that has been used with success by several major companies.