Two words come to mind here: mission, and purpose. Jesse James Garrett, author The Elements of User Experience, once observed, "An information architect makes information work for people." If we use his perspective as a springboard for new media, what businesses need now are new CEOs--Chief Experience Officers. But in all seriousness, brands must employ experience architects, as it is they who will carry the responsibility of designing the customer journey so that it is engaging, worthy of sharing, and unified regardless of platform. Engagement is not a campaign, it’s a continuum where technology is merely an enabler for a greater vision, mission, and purpose. And as such, the attention, engagement, and outcomes that result are indeed reflective of what is both earned and deserved.
"five main learning spaces were created, namely 'The Cave' (a private space for learning), 'The Lab' (experimentation and practical work), 'The Camp Fire' (group process), 'The Watering Hole' (a place for encounters and impulses), and 'The Showoff' (a stage to show off progress and discoveries).
Here in this school in Stockholm where students sit on whimsical chairs, everywhere is playground."
Even if you haven’t ever visited popular visual bookmarking site Pinterest, you might recognize its design elements — which have been popping up everywhere since the startup burst onto the mainstream scene in 2011.
The site doesn’t use traditional web building blocks.
“It’s almost like a window-shopping mode,” says Khoi Vinh, the former design director for NYTimes.com.
Yves Behar, and the design firm he founded, Fuseproject, always seem to be in the news with some new product or another. You’d assume it’s simply because the firm is talented and brilliant at marketing. Both are true. But their secret ingredient isn’t some kind of creative fairy dust. Rather, it’s a simple facet of their business strategy: Where most design firms work for a fee and then part ways with their client, Fuseproject usually focuses on work with startups and takes an equity stake in whatever they work on. "I truly believe that’s the future of design," says Behar. "The traditional consulting model is broken."
The change in business model changes how they look at clients.
Jack Dorsey, a co-founder of Twitter, is now working on Square, a mobile payment system. He believes the clear glass and open spaces of the office will build the trust and transparency the company must cultivate to succeed.
Since the four-room apartment wasn’t originally intended to be an office, Poisson revamped the space. He replaced most of the furniture, putting in sleek brown leather chairs and ebonized wood tables to match the black parquet floor. He also worked to retain the esthetic of the historic building by keeping the original 1902 marble encased fireplaces and hanging chandeliers from the same time period. The result is a warm comfortable feel with a stripped-down, elegant finish.
"Star Wars by Evian, is an innovative intergalactic take on design packaging. Shaped to be wielded like a lightsaber, and striking enough to distinguish which side you have chosen — Jedi or Sith, these glass water bottles will take you to a galaxy far far away."
Zeroing in on startups with an ethical mission, Canadian Brands for the People is an online platform that aims to help socially-focused young companies get customized branding help without spending a fortune.
"Every time you ship a package, withdraw cash from the ATM, or call your health insurance provider, you’re experiencing a service system. We’re a service-focused economy: In 2010, Americans spent more than $7 trillion on services--amounting to 67% of total consumer spending. Service design--choreographing the dynamic interactions between companies and people--cannot only transform a company’s image; it can improve people’s lives. But successful service design is complex and complicated, and many companies get it wrong. At Continuum, we have four rules for designing services with purpose."
Walking through the endless airports halls to your departure gate can bring on terminal ennui. Shouldn’t there be something more fun to do along the way besides shopping the duty-free? Design to the rescue!
The toilet’s durability can be chalked up to its defense-first design. "I think one thing we have ahead of other toilet designs is that we’ve learned people like to do nefarious things" to public lavatories, says DiBenedetto. So the Portland Loo includes a variety of bells and whistles meant to keep in check the most degenerate of bathroom users:
• No running water inside: "Some people, if they’re homeless, use a sink to wash their laundry," says DiBenedetto. So there’s no sink, just a spigot on the outside that pours cold water.
• No mirror: People tend to smash mirrors. Perhaps even more frequently if there’s no running water within reach.
• Bars at the top and bottom of the structure: It may make the water closet look like a cage for a gorilla, but these apertures have critical importance. Cops can peep in near the ground to make sure there’s no more than one set of feet inside. The openings also help sound flow freely, letting pedestrians hear the grunts and splashes of the person inside and the person inside hear the footsteps and conversation of pedestrians. Nobody wants to stick around such a toilet for long.
• A graffiti-proof coating: No one will be tagging this latrine.
• Walls and doors made from heavy-gauge stainless steel: “It’s built with the idea that somebody could take a bat to it,” DiBenedetto says. “And if they did damage it, we could replace that part.”
These PSYOP-worthy features are outlined in U.S. Patent No. D622,408 S, which Leonard received in the summer of 2010. The toilet has the dubious honor of being the city of Portland’s first patent.
In design, as in any domain, there are certain preconceptions about what designers think and do. This project is a collection of quotes that I have either found myself thinking or that I have heard my designer friends say, often on more than one occasion.
Obscura Digital by IwamotoScott ...Obscura Digital headquarters in San Francisco, designed by IwamotoScott Architecture. This entry showcased true inventiveness by a firm, in dealing with a straightforward space, tight budget, and strict redesign schedule. Nonetheless, IwamotoScott transformed a dull, grey, 36,000 square-foot 1940s warehouse into a tri-level matrix of workspaces that abut a double-height workshop and showroom, which offer views of a massive geodesic dome projection theater and a transluscent upper-level conference room.
Some of the South Korea's most esteemed artists, musicians and architects are pooled together in Heyri Art Village, brimming with Bauhaus-inspired galleries, museums and cafés.
Initially developed by the Korea Land Corporation as part of the “Unification Land Development Project”, Heyri Art Village was initially conceived as a “book village” linking to nearby Paju Publishing Town (aka Paju Book City) in 1997. However, as it began materializing, many artists later joined and contributed to its growing appeal and the concept later expanded to that of a “cultural art village”.
Today, with more than 370 creative artists (writers, artists, cineastes, architects and musicians) adding to its creative growth, it’s become a melting pot of ingenuity that’s spawned work rooms, museums, artistic spaces and a string of reputable galleries. The name “heyri” is derived from title of Paju’s traditional farming song, “the sound of Heyri”.
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