Moreover, by making real decisions we can really guide the user to whatever behaviors will ensure they have a great experience. If there are only a few options on the page and of those options they do 80% of what you're looking for, we can still capture that intent and use it to help make the product better for everyone. A lot of products fail to make strong decisions because each one they make clearly defines a product into a confined space, but when you provide too much choice another, far worse problem is created: you don't do anything at all.
Each of these main decisions really fell out of a single principle of keeping things as minimal as possible. It's not enough that the product is simple, but even the values and strategy underpinning it should be simple and straightforward.