If you’re trying to convert visitors to customers, you’re exceptionally interested in maximizing the clicks on primary calls to action that turn that visitor into a subscriber, fan, or purchaser. More clicks in the right spot means more potential customers.
Here are techniques that have proven to generate greater clickthrough rates (CTRs) on all kinds of sites.
Lead with your benefits – ScoreBig does a great job with this on their sign-up page. Their headline is “Members save up to 60% on sports, concert, and theater tickets.” It’s clear and compelling.
Clear call to action – Make your call to action clear, prominent and enticing. Use tempting buttons with visual styles, such as arrows, that signify forward movement, compelling users to keep going.
Visual hierarchy – What is the information priority on the page? What do you want people to see and absorb? Use typography, font sizes and emphasis and visual cues like in line iconography to draw the user through the page.
Remember AIDA – Awareness, interest, decision, action. Conquer the first three and you get the click, the action. Create awareness and interest, then provide information to allow for a decision.