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Problems with email open rates? Read '3 ways to sway with your subject line'

Problems with email open rates? Read '3 ways to sway with your subject line' | Digital Marketing | Scoop.it
  How many emails sit in your inbox? 100? 500? Or like me, somewhere in the thousands - and that’s after a spring clean.   With an endless barrage of emails every day, how does one email jostle for attention in an overcrowded inbox? This is where your subject line needs to step up. It’s your pitch, potentially your one chance to re-engage a potential customer.  
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10 trends that will impact your mobile commerce strategy

10 trends that will impact your mobile commerce strategy | Digital Marketing | Scoop.it
Finally, mobile devices are at a stage where technology meets and occasionally exceeds the expectations of the consumer.
Caroline_84's insight:

Wondered why mobile conversion rate isn't higher? http://ow.ly/zjx7N

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How To Plan Your Next Mobile E-Commerce Website - Smashing Magazine

How To Plan Your Next Mobile E-Commerce Website - Smashing Magazine | Digital Marketing | Scoop.it
In this article, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are...
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Going mobile: Standalone site or responsive design? | Ve Interactive

Going mobile: Standalone site or responsive design? | Ve Interactive | Digital Marketing | Scoop.it
The question for companies is no longer “Should we invest in mobile?” It’s now “How should we invest in mobile?”  
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14 brands that increased conversion rates via responsive design

14 brands that increased conversion rates via responsive design | Digital Marketing | Scoop.it
Every month more than 100,000 people visit Econsultancy using a mobile device, but we're yet to launch a responsive site. This isn’t because we don’t want to make the user experience better for mobile and tablet users. It’s simply that we’ve had to prioritise other things, and tech resources are limited.
Caroline_84's insight:

This article was written a year ago and shows a clear relationship between responsive design and conversion and yet there are still so many brands that do not use responsive design.

 

Can a designer or developer explain why?

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Hot air rises: how smart design increases conversions | Ve Interactive

Hot air rises: how smart design increases conversions | Ve Interactive | Digital Marketing | Scoop.it
We share a lot of tips and advice here on the blog. But how well do they fare in actual practice? Adam Barley, a Senior Designer in our in-house design team talks us through a recent site redesign that highlighted the practical value of implementing our conversion best practices.  
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Problems converting online? Read - How to write a persuasive CTA

Problems converting online? Read - How to write a persuasive CTA | Digital Marketing | Scoop.it
  When thinking about the call-to-action, all too many online merchants focus primarily on the design. Sure, while colour, font and placement are critical in drawing the attention of your visitors, equally important is compelling copy – it’s this that will get them clicking.  
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Ready For Holiday 2014 Ecommerce? 5 Summer To Dos

Ready For Holiday 2014 Ecommerce? 5 Summer To Dos | Digital Marketing | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 11, 2014 4:26 PM

Summer = Make or Break
What are you testing this week? Are you testing design, offers, shopping cart or merchandising now? Here are 5 Summer To Dos to help your sales in the 166 days left to Christmas:

Testing Plan
Your testing plan should be FLAT OUT now. Testing after Halloween should be done with great CARE. This means you eat off the "testing meals" you cook now for 3 of the most important months of the year. Here are things we liked to test in the summer:

1 FREE SHIPPING
This year we STRONGLY recommend offering Free Shipping both ways (out and back) and without any hoops to jump through starting about Halloween (i.e. remove your triggers as they start costing you money right around Halloween or at least they did when we tested). We could never get our DM bosses to thing of free shipping as advertising. Shame since we keep placing print ads long after that tactic was dead man walking (now print by itself is crazy).

When you model Free Shipping both ways now remember you need 3x the same customer visits now you will need in November.. In the summer we ran about 3.2 visits before a purchase. After 11.1 that number dropped to 1.5 and by Black Friday it was damn close to a single visit.

2 Offers & Causes
Use that last paragraph to model great offers at this time of year. If an offer lowers the number of return visits needed BOOK IT for November and December since any summer offer should ROCK 4Q (unless the goods are summer related).

We liked to test cause marketing at this time of year. Our demographics were almost even (men to women). Find brand aligned causes and figure out how to help. If you sell auto stuff for trucks you might contribute to Ducks Unlimited for every sale of Chevy parts.

If you sell books contribute to literacy for every bestselling bought in any form (e-book or hardcover). Your cause doesn't have to be so close to your brand especially if you tie-in to the big 5:

American Red Cross
Goodwill
American Cancer Society
Feed Children
Care fore Pets

3 Create & Test Unique Merchandising Combinations
Great time of year to create unique merchandising. Amazon is going to beat any price you have on products with velocity in segments like books, gifts and media. Your only HOPE is to create unique and branding merchandising.

Be sure to create a NEW page and SKU (Stock Keeping Unit) for your new combinations. Link your new combinations from established pages for best sales results. If you've always sold A, B & C offer a new combination of all 3 and give C away free.


Use your metrics to find natural combinations.

4 Free Gifts
If you have Free Shipping both ways and no competitor is following you don't need a free gift. If you can't get free 2 way shipping approved toss in a free gift. Free gifts can't SUCK.

If can't give a gift aligned with your brand and that will delight and surprise DON'T GIVE A FREE GIFT.

5 Social Mentions & Kudos
By far the LEAST expensive idea on this page is LISTEN, THANK and SHARE content your customers share with you. Follow back well more than 50% of your followers cutting out the spammers. You will be amazed how much traction ACKNOWLEDGEMENT creates.

Every follow back and Retweet wins hearts, minds and loyalty best mined NOW for THEN.

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Does mobile mean the end of photography in web design?

Does mobile mean the end of photography in web design? | Digital Marketing | Scoop.it
More and more we are used to slick mobile websites that focus on functionality above all else, and quite right, too.
Caroline_84's insight:
M-commerce sites must avoid distractions and have as few fields and pages as possible to encourage conversion but a brochure/ creative site will rely on imagery. Surely the importance of photography on mobile sites depends completely on the industry and purpose of the website?
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How Responsive Design Can Increase Your Conversion Rate [Infographic]

How Responsive Design Can Increase Your Conversion Rate [Infographic] | Digital Marketing | Scoop.it
With more and mote people using mobile devices such as smart phones and tablets, having a web site that can accommodate these devices is essential for success. In this infographic from Zillion Designs, learn about what responsive web design can do for your business with this infographic.
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The 7 Principles of Conversion-Centered Landing Page Design

The 7 Principles of Conversion-Centered Landing Page Design | Digital Marketing | Scoop.it
Are you applying the principles of conversion-centered design to your landing pages? Well, you should be ...
Caroline_84's insight:

Some great tips to increase conversion.

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20 beautiful examples of persuasive ecommerce design

20 beautiful examples of persuasive ecommerce design | Digital Marketing | Scoop.it

...Is there anything more you can do to convince that traffic to stay a little while longer? To not bounce straight back to the SERP? To respond to calls-to-action? To increase your conversion rate? Using the five techniques laid out in this previous article, five persuasive web design techniques, I’ll be taking a look at various ecommerce homepages that either tick one, or even all of the following persuasive design boxes....


Via Jeff Domansky, Caroline_84
Caroline_84's insight:

Large images and simplified text are on trend to capture people's buying attention. The consumer is encouraged to focus on the product and a larger image is an online substitute for being able to touch it if you were in a shop.

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Steve Baker's curator insight, January 9, 2014 2:21 PM

Inspiration drawn from beautiful website designs.

Caroline_84's curator insight, July 9, 2014 10:02 AM

Large images and simplified text are on trend to capture people's buying attention. The consumer is encouraged to focus on the product and a larger image is an online substitute for being able to touch it if you were in a shop.

Roy Kenda's curator insight, January 8, 2015 10:39 AM

Must read visual inspiration and content marketing tips for marketing and PR.