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Rescooped by Keith Pratts from John Deere Technology Innovation Center
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Scientists rush to exploit atom-thin graphene for mobile devices, airplanes, lasers, genetics, vodka

Scientists rush to exploit atom-thin graphene for mobile devices, airplanes, lasers, genetics, vodka | Design Thinking & Product Management | Scoop.it
A race is on among universities and companies like Apple, IBM and Samsung to patent graphene for mobile devices, wearable electronics, airplanes and every other imaginable use.

Via John Deere Technology Innovation Center
Keith Pratts's insight:

Graphene based Strategies for Technological Roadmap globally - market making potential...

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Rescooped by Keith Pratts from Design Thinking Lessons
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"Design Thinking Pocket Guide" by Robert A. Curedale

Just the essential information to get you up to speed with Design Thinking in a compact portable format with important methods described step by step.

Via Cherie McClelland Smith
Keith Pratts's insight:

Must have desktop reference guide....

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Rescooped by Keith Pratts from Social Media Marketing Strategies
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4 Secrets of Effective Brand Storytelling Across Channels

4 Secrets of Effective Brand Storytelling Across Channels | Design Thinking & Product Management | Scoop.it

"Today, audiences have much of the power, choosing where and when to engage with branded content (if at all). So brands must not only have a good grasp of how to unearth a brand story, but how to tell that story across a variety of channels. Both are tasks that don’t come naturally to many brands."

 

Read the full article to find out more about these rules in multi-channel brand storytelling:

- Don’t embrace a new channel without getting your story straight first

- Don’t think in terms of single campaigns—think like a media company

- Define your authority to publish

- Make informed channel decisions


Via Kim Zinke (aka Gimli Goose), Karen Dietz, jaynalocke, Level343
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Karen Dietz's curator insight, September 4, 2013 4:10 PM

Thanks go to Kim Zinke who found and shares this article! What I love about it -- and the point Kim makes -- is that doing the prep work about the story beforehand creates greater success when you share it across channels.


Hey -- business storytelling is hard enough. Sharing our biz stories across different media channels adds another layer of complexity. Think strategically and do your homework first. It will make all the difference in the world. It's known as "going slow to go fast". Read this article for its insights.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

jaynalocke's curator insight, September 7, 2013 10:25 AM

What an excellent collection of ideas about brand authority and consistency. If you've never taken the time to really deep dive into a particular company's brand strategy, and how and where they choose to show up, Red Bull is an excellent place to start.

Jeff Domansky's curator insight, September 10, 2013 1:57 AM

Really valuable storytelling advice for brands, marketing and PR...