Design Thinking is a mindset. Design Thinking is the confidence that everyone can be part of creating a more desirable future, and a process to take action when faced with a difficult challenge. That kind of optimism is well needed in education.
What is service design? What are the benefits of a service design approach? Why engage in service design now? How does service design compare to other innovation methods? What are service design methods and tools?
Key principles of Service design:
(i) aims to create services that are useful, useable, desirable, efficient, and effective.
(ii) is a human-centred approach that focuses on customer experience and the quality of service encounter as the key value for success.
(iii) is a holistic approach that considers in an integrated way strategic, system, process, and touch-point design decisions.
(iv) is a systematic and iterative process that integrates user-oriented, team-based inter- disciplinary approaches and methods in ever-learning cycles
Services are outcomes in which customers do not take ownership of physical elements involved. Services are co-created by service users and service employees. Service blueprints: (i) map the value exchanges and touchpoints, (ii) clarify the interaction between customers and employees, and (iii) reveal how these are supported by backstage activities.
David Kelley, founder of the Stanford Institute of Design, discusses his methods for teaching design and innovation. Bloomberg's Sheila Dharmarajan reports on Kelley's philosophy of so-called design thinking.
The SAP Design Guild is a website in which SAP offers its interface design tools and methods to the user interface community at large. It is also intended to serve as a forum for active and open discussion on user- and business-related topics.
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