DESIGN THINKING | methods & tools
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Products to services – transformation of the world markets orientat...

From product to serviceTransformation of the world Stefan Moritz – Warsaw 2011market’s orientation
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DESIGN THINKING | methods & tools
Design Thinking is more than a method. It´s a mindset. www.denkpionier.de
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There’s no innovation agenda without design thinking

There’s no innovation agenda without design thinking | DESIGN THINKING | methods & tools | Scoop.it

It anticipates our needs, creates our experiences and tips the scales in a competitive global landscape. Never have design thinking, design practice and creative skills been as important to Canada’s future as they are now. Today, competitive success is determined by the ability to understand human needs and desires and to deliver richly imagined ways of addressing them. Many organizations recognize the importance of innovation, but they don’t know how to achieve it. The answer is design.

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How Design Thinking will fix Design Thinking

How Design Thinking will fix Design Thinking | DESIGN THINKING | methods & tools | Scoop.it
Design Thinking continues to be a hot topic (this article is one of many talking about it). Design Thinking has been hyped and even fetishized but there are also voices questioning its value, impact, and relevance. Design Thinking faces criticism for its lacking integration with business and compatibility with market reality. There are organizations that …
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Mindset? Process? Method? A Comprehensive Descriptive Model for Design Thinking

Mindset? Process? Method? A Comprehensive Descriptive Model for Design Thinking | DESIGN THINKING | methods & tools | Scoop.it
Design thinking has become crucial for many activities in the business world as well as in other contexts. However, design thinking is still a rather nebulous phenomenon in literature as well as in…
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User Research is Overrated – Design Sprints have revealed an expensive waste of time in the modern design process

User Research is Overrated – Design Sprints have revealed an expensive waste of time in the modern design process | DESIGN THINKING | methods & tools | Scoop.it
Up-front User Research is a form of Product Procrastination. It’s busy-work, it’s a way to avoid making hard decisions. It delays the need to make something tangible. I know I shouldn’t be saying…

Via Christian Bartosik, Andrea Rossi
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Usability Matters: #ServiceDesign Heuristics Field Guide (download possible)

Usability Matters: #ServiceDesign Heuristics Field Guide (download possible) | DESIGN THINKING | methods & tools | Scoop.it
Really excited to introduce a fun, easy to use field guide for analyzing service experiences! This brilliant workbook is packed with exercises that provide structure for anyone who wants to apply design thinking to service experiences. How are are you currently reviewing your services? Do you truly understand the ways in which they are connected?…
Via Fred Zimny
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Service Diorama - Free Service Design Tool for Everyone

Service Diorama - Free Service Design Tool for Everyone | DESIGN THINKING | methods & tools | Scoop.it
Simple Free Design Tool for everyone. Create and innovate service anytime, anywhere and with anyone.
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Your Customers Don’t Care If…

Your Customers Don’t Care If… | DESIGN THINKING | methods & tools | Scoop.it
Your customers DO CARE about your ability to continuously deliver value, and to adapt to their changing needs. Oftentimes we put doing the method, practice, or tool ahead of delivering value to our…
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Build Customer Empathy by Listening to their Stories | Creative Cloud blog by Adobe

Build Customer Empathy by Listening to their Stories | Creative Cloud blog by Adobe | DESIGN THINKING | methods & tools | Scoop.it
Successful interviews draw out stories; and successful interviewers know how to ask questions without getting in the way of the story.
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How To Make Design Thinking Deliver on Its Promise of Creating Better Product

How To Make Design Thinking Deliver on Its Promise of Creating Better Product | DESIGN THINKING | methods & tools | Scoop.it
(I was recently asked to speak to a group of Harvard University professors, business leaders, and billionaire philanthropist Gerald Chan about Design Thinking. This article is an extension of those…
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User Research is Overrated – Design Sprints have revealed an expensive waste of time in the modern design process

User Research is Overrated – Design Sprints have revealed an expensive waste of time in the modern design process | DESIGN THINKING | methods & tools | Scoop.it
Up-front User Research is a form of Product Procrastination. It’s busy-work, it’s a way to avoid making hard decisions. It delays the need to make something tangible. I know I shouldn’t be saying…

Via Christian Bartosik
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How to Make Your Design Thinking Program Turn Into Something Real | Innovation Management

How to Make Your Design Thinking Program Turn Into Something Real | Innovation Management | DESIGN THINKING | methods & tools | Scoop.it
Why do a large part of the design thinking projects in the corporate world never pass through the prototype phase? In recent years I’ve been involved with many
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Rethinking Design Thinking

Rethinking Design Thinking | DESIGN THINKING | methods & tools | Scoop.it

 Design Thinking has become one of the most visible and promising innovation movements in recent history, yet all design thinking is not the same.Five Common Design-Thinking Mistakes

From our experience embedding design thinking within large organizations, we have repeatedly observed shortcomings in the practice of design thinking and have outlined five ways in which organizations err when engaging design thinkers or developing their own capacity for design thinking. 


We hope that this list not only helps organizations avoid these costly and time-consuming mistakes, but also preserves the long-term viability of design thinking practice. 


 Mistake 1. Design can fix all that ails an organization. Design is often over-promised and under-delivered – a magic pixy dust in the form of a 3-day boot camp. In reality, not all problems are well suited to design thinking, which works best with ill-defined problems or persistent problems not easily addressed through other means. With its focus on problem seeking, problem framing and problem solving, design thinking offers an up-stream compliment to an organization’s other change activities, such as process improvement.

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The Power of ‘Why?’ and ‘What If?’

The Power of ‘Why?’ and ‘What If?’ | DESIGN THINKING | methods & tools | Scoop.it
Knowing the answers used to be one of the rules of success, but companies are discovering that asking questions can help generate innovative ideas.
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Replacing The User Story With The Job Story – Jobs to be Done

Replacing The User Story With The Job Story – Jobs to be Done | DESIGN THINKING | methods & tools | Scoop.it
I’ve written about the problem with user stories before. At the time, I found it better to just have the team talk over proposed changes to the product. This worked great when the team had gelled and…
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Design Sprints inside a 175 year-old company – Springer Medizin

Design Sprints inside a 175 year-old company – Springer Medizin | DESIGN THINKING | methods & tools | Scoop.it
Learn how a global publishing powerhouse that’s nearly 2 centuries old is using design sprints to power their product innovation. Springer Nature was founded in 1842. They’re a global scientific…

Via Christian Bartosik
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Freebie: The Persona Core Poster – a service design tool

Freebie: The Persona Core Poster – a service design tool | DESIGN THINKING | methods & tools | Scoop.it
Since years I am working with personas from aspirational to reality. Most of the time I am following the same basic questions and approach while developing the personas. Finally I found time to design a poster that you can use in workshops and I hope you like it. I post the A3 template here as a…
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Design Thinking Methods by Ideo

Design Thinking Methods by Ideo | DESIGN THINKING | methods & tools | Scoop.it
Explore 24 methods to help you understand, define, make and release circular innovations. This guide is a collaboration between IDEO and the Ellen MacArthur Foundation.
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Value Proposition Canvas: A Tool To Understand What Customers Really Want

Value Proposition Canvas: A Tool To Understand What Customers Really Want | DESIGN THINKING | methods & tools | Scoop.it
A study by Simon Kucher & Partners found that 72% of new products and services introduced to the market fail to deliver on expectations. It doesn’t

Via Oliver Durrer
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Uuups! - 75% of Cross-Functional Teams Are Dysfunctional

Uuups! - 75% of Cross-Functional Teams Are Dysfunctional | DESIGN THINKING | methods & tools | Scoop.it
Research shows that fixing them requires strong governance.
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The 8 Steps To Creating A Great Storyboard

The 8 Steps To Creating A Great Storyboard | DESIGN THINKING | methods & tools | Scoop.it
Google Ventures' Jake Knapp takes us through the lightning-fast process he employs to get a team's ideas down on paper.
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The Design Sprint (And Three Reasons Why It’s a Solid Win)

The Design Sprint (And Three Reasons Why It’s a Solid Win) | DESIGN THINKING | methods & tools | Scoop.it
(Part book review and some reflections on Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days) From 2005–2012, this coffee cart expanded into cafes worldwide, including cities like…

Via Christian Bartosik
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Engaging Employees with a Tangible Storytelling Tool - SAP User Experience 

Engaging Employees with a Tangible Storytelling Tool - SAP User Experience  | DESIGN THINKING | methods & tools | Scoop.it
Testing new methods is the best way to succeedHélice Experience is a Brazilian design start-up based in Porto Alegre which was founded by Fernando C. Guima
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Map of Design Thinking Countries

Map of Design Thinking Countries | DESIGN THINKING | methods & tools | Scoop.it
Design thinking takes aim at the heart of unnecessary workplace complexity by putting the employee experience first–helping to improve productivity by designing solutions that are at once compelling, enjoyable, and simple.
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Design Thinking ist keine Designmethode, sondern eine Therapie.

Design Thinking ist keine Designmethode, sondern eine Therapie. | DESIGN THINKING | methods & tools | Scoop.it

Unser Kolumnist Jürgen Siebert nimmt den Design-Thinking-Hype aufs Korn.


 Im Sommer 2011 startete in Berlin die Nahverkehrs-App Touch&Travel, die Autofah­rern wie mir einen roten Teppich zur U-Bahn entrollte. Sie erstellte ein Handy-Ticket, einen Code aus schwarzweißen Fel­dern auf dem Display: Vorbei der Ärger über kom­­pli­zierte Fahrscheinautomaten und feh­lendes Kleingeld. Einfach einsteigen und losfahren. Tatsächlich war ein solcher Service längst überfällig. Trotzdem wunderte ich mich, dass ausgerechnet die Bahn das hin­gekriegt hatte: eine leicht zu be­dienende App, eher selten aus Softwareschmieden von Großunternehmen. Zwar klemmte das System hier und da noch, aber die Basics funktionierten: einloggen, ausloggen, Rabatte berücksichtigen und am Monatsende die automatische Lastschrift.

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