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Me-Commerce and Retail's Future - Marketing Technology Blog

Me-Commerce and Retail's Future - Marketing Technology Blog | DESIGN THINKING | methods & tools | Scoop.it

Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are owning the market.+

Demographic shifts, the tech revolution, and the consumer demand for more personalized service are altering the roadmap for the customer decision journey.

McKinsey on Marketing lays out what they believe are the new Four P’s of Marketing:+


Pervasive – people shop wherever they are – whether it’s in bed with a tablet or while they’re in the middle of your showroom.Participatory – people are going to create and share ratings and reviews online of companies, products and services.Personalized – batch and blast traditional marketing is no longer working. Emotional connections through similar stories is driving conversions.Prescriptive – mobile applications, online research and social tools are helping consumers take control of their shopping through their own process.




Via Russ Merz, Ph.D., Fred Zimny
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Russ Merz, Ph.D.'s curator insight, May 25, 2014 11:59 AM

Me-Commerce and the future of retailing is being driven by demographic changes, technology developments, and an emphasis on the new 4 P's of marketing.

Mark Minelli's curator insight, May 26, 2014 8:19 AM

Interesting stats.

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DESIGN THINKING | methods & tools
Design Thinking is more than a method. It´s a mindset. www.denkpionier.de
Curated by Michael Sabah
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Forget Design Thinking, but not design thinking [The Facts]

Forget Design Thinking, but not design thinking [The Facts] | DESIGN THINKING | methods & tools | Scoop.it
I have read many articles over the past year on design thinking and realised that we need a bit of a reality check. Articles on design thinking are just that- articles- and articles are often embel...

Via Mario K. Sakata
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Design Thinking Tools curated by Hyper Island

Design Thinking Tools curated by Hyper Island | DESIGN THINKING | methods & tools | Scoop.it
This is a resource for anyone who wants to do things more creatively and collaboratively in their team or organization. It’s a collection of methods and activities, based on Hyper Island’s methodology, that you can start using today.
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News for Design Thinking Freaks

News for Design Thinking Freaks | DESIGN THINKING | methods & tools | Scoop.it
News for Design Thinking Freaks, by ferdinandgrah_: ferdinandgrah.de - Making the complicated simple!
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Rescooped by Michael Sabah from Business DNA (Design-Thinking)
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How Pixar Fosters Collective Creativity | Desig...

How Pixar Fosters Collective Creativity | Desig... | DESIGN THINKING | methods & tools | Scoop.it
Behind Pixar’s string of hit movies, says the studio’s president, is a peer-driven process for solving problems.

Via A. Kosuke
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News for Design Thinking Freaks

News for Design Thinking Freaks | DESIGN THINKING | methods & tools | Scoop.it
News for Design Thinking Freaks, by ferdinandgrah_: ferdinandgrah.de - Making the complicated simple!
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How can companies innovate through design thinking?

How can companies innovate through design thinking? | DESIGN THINKING | methods & tools | Scoop.it
Design thinking is less abstract than it sounds and more organisations are using it to drive innovation and create winning solutions

Via Andreas Fehr
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News for Design Thinking Freaks

News for Design Thinking Freaks | DESIGN THINKING | methods & tools | Scoop.it
News for Design Thinking Freaks, by ferdinandgrah_: ferdinandgrah.de - Making the complicated simple!
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Rescooped by Michael Sabah from Business DNA (Design-Thinking)
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How To Lead With Design Thinking

How To Lead With Design Thinking | DESIGN THINKING | methods & tools | Scoop.it
7 Principles to keep in mind when leading with design thinking.

Via A. Kosuke
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Rescooped by Michael Sabah from Business DNA (Design-Thinking)
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Design Thinking Tools: Reverse Brainstorming - Designorate

Design Thinking Tools: Reverse Brainstorming - Designorate | DESIGN THINKING | methods & tools | Scoop.it
Reverse brainstorming is a design thinking tool that solves the problem through focusing on the idea of what causes the problem or how to achieve an opposite result of what is expected.

Via A. Kosuke
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Framing the Problem with Design Thinking — Medium

Framing the Problem with Design Thinking — Medium | DESIGN THINKING | methods & tools | Scoop.it
A hands-on learning project from Betaversity

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Designing for Growth Tool Box | Peer Insight

Designing for Growth Tool Box | Peer Insight | DESIGN THINKING | methods & tools | Scoop.it
The tools and templates in both of our books, Designing for Growth: A
Design Thinking Tool Kit for Managers and The Designing for Growth Field
Book were designed to assist growth and innovation teams in standing up
new, human-centered businesses and services.
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Complex systems design: Design Thinking

Design thinking is a design process that enables us to solve complex problems. It combines deep end-user experience, systems thinking, iterative rapid protot...

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Why Design Needs Entrepreneurship (and Entrepreneurship Needs Design)

Why Design Needs Entrepreneurship (and Entrepreneurship Needs Design) | DESIGN THINKING | methods & tools | Scoop.it
In my opinion, there are two conversations that are a waste of time. One is "should designers learn to code". The other is, "should designers learn the language of business." The first is easy to a...

Via Fred Zimny
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KISD Conference / Bringing Service Design In-House

Companies need to learn how to apply Service design themselves – instead of relying only on external experts. The session at KISD Conference on 2015 followed a…
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The Customer Jobs2BD1 Canvas Prototype

The Customer Jobs2BD1 Canvas Prototype | DESIGN THINKING | methods & tools | Scoop.it
At an increasing rate (according to IBM C-Suite studies) companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions. But do businesses...

Via Fred Zimny
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Merging Service Design with User Experience Des...

Merging Service Design with User Experience Des... | DESIGN THINKING | methods & tools | Scoop.it
A new design process is required to meet human needs in a world of exponential technological growth and a constant increase in customer expectations...

Via Fred Zimny
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Service Innovation Handbook? Action-oriented creative thinking toolkit for services organizations

Service Innovation Handbook? Action-oriented creative thinking toolkit for services organizations | DESIGN THINKING | methods & tools | Scoop.it
Action-oriented creative thinking toolkit for services organizations

Via Fred Zimny
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5 Common Mistakes to Avoid When Using the Value Proposition Canvas

5 Common Mistakes to Avoid When Using the Value Proposition Canvas | DESIGN THINKING | methods & tools | Scoop.it
The Value Proposition Canvas helps you design products and services that
customers really want because it gets you to focus on what matters most to
them. You won’t find success with the tool though if you don’t learn how to
use it properly. This post highlights five of the most common and most
critical mistakes we’ve seen people make when using the Value Proposition
Canvas and provides best practices for what you should do instead.
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Better by Design CEO Summit 2013: David Kester - Design integration to disrupt - YouTube

A champion of design, David Kester has spent the last 10 years helping businesses adapt and innovate, and has worked in the creative industries for 25 years....
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Rescooped by Michael Sabah from Business DNA (Design-Thinking)
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How can companies innovate through design think...

How can companies innovate through design think... | DESIGN THINKING | methods & tools | Scoop.it
Design thinking is less abstract than it sounds and more organisations are using it to drive innovation and create winning solutions

Via A. Kosuke
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Value proposition canvas template by Peter Thomson

Value proposition canvas template by Peter Thomson | DESIGN THINKING | methods & tools | Scoop.it
A value proposition is where your company's product offer intersects with your customer's desires. It's the magic fit between what you make and why people... by Peter Thomson

Via Edouard Siekierski, Fred Zimny
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Nedko Aldev's curator insight, March 15, 8:00 AM

 

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Paula King, Ph.D.'s curator insight, March 16, 4:04 PM

I am developing a module for a corporate product on business acumen and I love this Value Proposition Canvas.  

 

 

Raquel Oliveira's curator insight, March 19, 5:31 PM

excelente "segundo round" sobre Proposta de Valor e Segmentaçao de clientes para plano de  negocios focados em resultados. Mais um canvas campeão de audiencia e performance.

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Inside BCG's Smart Simplicity Approach

Today’s leaders are poorly served by conventional management theories and practices. Instead of helping executives manage the growing complexity of business, t…

Via Fred Zimny
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