It anticipates our needs, creates our experiences and tips the scales in a competitive global landscape. Never have design thinking, design practice and creative skills been as important to Canada’s future as they are now. Today, competitive success is determined by the ability to understand human needs and desires and to deliver richly imagined ways of addressing them. Many organizations recognize the importance of innovation, but they don’t know how to achieve it. The answer is design.
Research can be compared to interacting with the ocean. On the surface, we may see calm beauty or turbulence; however, we can only fully understand the bigger picture once we submerge ourselves and go much deeper. In order to gain a holistic, empathic understanding of our users and the problem we are trying to solve, we need to question everything, even things that we think we know the answers to. What Kind of Dive?Working with the metaphor of diving and water, let's consider the followin
Design Thinking continues to be a hot topic (this article is one of many talking about it). Design Thinking has been hyped and even fetishized but there are also voices questioning its value, impact, and relevance. Design Thinking faces criticism for its lacking integration with business and compatibility with market reality. There are organizations that …
Really excited to introduce a fun, easy to use field guide for analyzing service experiences! This brilliant workbook is packed with exercises that provide structure for anyone who wants to apply design thinking to service experiences. How are are you currently reviewing your services? Do you truly understand the ways in which they are connected?…
Via Fred Zimny
Design Thinking has become one of the most visible and promising innovation movements in recent history, yet all design thinking is not the same.Five Common Design-Thinking Mistakes
From our experience embedding design thinking within large organizations, we have repeatedly observed shortcomings in the practice of design thinking and have outlined five ways in which organizations err when engaging design thinkers or developing their own capacity for design thinking.
We hope that this list not only helps organizations avoid these costly and time-consuming mistakes, but also preserves the long-term viability of design thinking practice.
Mistake 1. Design can fix all that ails an organization. Design is often over-promised and under-delivered – a magic pixy dust in the form of a 3-day boot camp. In reality, not all problems are well suited to design thinking, which works best with ill-defined problems or persistent problems not easily addressed through other means. With its focus on problem seeking, problem framing and problem solving, design thinking offers an up-stream compliment to an organization’s other change activities, such as process improvement.
Everybody’s talking about innovation these days. While many organizations focus on innovation and Design Thinking as a way to innovate, the most successful organizations focus on creating a culture in which innovation thrives. Innovating through hackathons, bootcamps, brainstorming sessions, sprints and the like is a good start, creating a culture of innovation is what will…
Since years I am working with personas from aspirational to reality. Most of the time I am following the same basic questions and approach while developing the personas. Finally I found time to design a poster that you can use in workshops and I hope you like it. I post the A3 template here as a…
Design thinking takes aim at the heart of unnecessary workplace complexity by putting the employee experience first–helping to improve productivity by designing solutions that are at once compelling, enjoyable, and simple.
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