In today’s digital environment, every company wants to be the disruptor, and Human-Centered Design (HCD) is the way to get there. Unlike traditional strategy, which is often linear, slow, and product-driven, HCD enables companies to build agile businesses, products, and experiences that meet users’ ever-evolving needs. This infographic illustrates the three key phases of HCD: understand, visualize, realize.
What is service design? It is an ethos, method and tool set that enables an organisation or business to get a handle on how they can better engage customers and deliver value to them. Service design enables an organisation to bring new focus on its relationship with customers (and prospective customers) and create a clear and compelling vision for how to engage customers better.