The experiences our customers have throughout the buying process are windows into the effectiveness of our businesses, and in today's Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us how to capture them through customer journey mapping.
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success - Turning weak ties into strong connections - Creating a social listening center Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.