It anticipates our needs, creates our experiences and tips the scales in a competitive global landscape. Never have design thinking, design practice and creative skills been as important to Canada’s future as they are now. Today, competitive success is determined by the ability to understand human needs and desires and to deliver richly imagined ways of addressing them. Many organizations recognize the importance of innovation, but they don’t know how to achieve it. The answer is design.
The focus should be on employee experience.Since we now expect learning to be as simple and compelling as watching YouTube, hundreds of video-based content providers and MOOCs offer free bite-sized content for us to consume on our phones while sitting in the coffee shop or standing in the subway. But corporate learning management systems remain slow, hard to use, and difficult to maintain. They’re getting in the way of employee development instead of supporting it. At the same time, the demand for learning is greater than ever: Bersin by Deloitte’s latest research with Glassdoor shows that learning and career opportunities are the biggest drivers of employees’ willingness to recommend their company as a great place to work for people under age 40.
I recently came across a blog post called 10 storytelling tactics to help you solve a tough problem at work, which I enjoyed enough to include the link here. It got me thinking about the bigger idea of storytelling, both as a problem solving approach and in the context of Design Thinking, starting with the ten tactics;
Embrace the problem - All good stories have problems. Embrace them. Take a moment to write the problem down in detail.
Understand the stakes - Write down what your company stands to gain or lose as a result of dealing with the issue at hand. Be specific. What would be possible if you address all components of the problem and the client gets more than they bargain for?
Ground the problem in your surroundings - Understand the institutional forces at play. What prevailing attitudes are present that may be contributing to the problem? What attitudes can you tap into to fix the situation?
Identify sources of tension - Take a moment and reflect on tension with clients and within the office. What are the sources of tension for your boss? What about for the company?
Look at previous conflicts - Write down a few other conflicts you’ve had in the office relating to the issue at hand. See if you notice a pattern developing.
IDEO's David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.
Design Kit: Prototyping is a four-week course that will reinforce the prototyping process of human-centered design and help you apply the approach to create innovative, effective, and sustainable solutions for social change.
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