What is service design? What are the benefits of a service design approach? Why engage in service design now? How does service design compare to other innovation methods? What are service design methods and tools?
Key principles of Service design:
(i) aims to create services that are useful, useable, desirable, efficient, and effective.
(ii) is a human-centred approach that focuses on customer experience and the quality of service encounter as the key value for success.
(iii) is a holistic approach that considers in an integrated way strategic, system, process, and touch-point design decisions.
(iv) is a systematic and iterative process that integrates user-oriented, team-based inter- disciplinary approaches and methods in ever-learning cycles
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