STORYTELLING Welche Erlebnisse suchen Menschen und welche meiden sie? In diesem Beitrag gehen die beiden Autoren Dieter Georg Herbst und Thomas Heinrich auf die Spuren des Geschichtenerzählens und den Emotionen, die beim Erzählen ausgelöst werden.
Seit jeher erzählen wir uns Geschichten, um uns durch einzigartige Erlebnisse zu bereichern. Wir können nicht genug von guten, spannenden und erlebnisreichen Erzählungen bekommen. Auch die Wissenschaft und Praxis sind sich einig: Kommunikation wirkt am besten, wenn sie starke und einzigartig attraktive Erlebnisse auslöst – durch Storytelling.In unserem Beitrag „Mit starken Geschichten zu intensiven Erlebnissen“ haben wir beschrieben, wie wichtig Erlebnisse sind. In diesem Beitrag wollen wir die Frage beantworten, welche Erlebnisse wir auslösen können, also welche Bündel von Gefühlen.
We started our journey to bring design thinking into Intuit more than eight years ago. We call it Design for Delight (D4D) — because it’s not about the process; it’s about exceeding the expectations of our customers in ways they couldn’t imagine. We realized that not everyone had the necessary innovation skills. Most of our employees hadn’t been trained, in school or at other jobs, to solve problems with design thinking. So, we needed to build the capability into all 8,000 employees to spur on innovation and ensure we create amazing experiences for our customers.
At Medium, we’re trying out a fortnightly Designer Day, where we get out of the building and work on design-initiated projects. One recent project I took on was creating a Design Research Kit: an overview of research for folks who are less familiar, with some helpful tips. Thanks to Pablo and Jules’s suggestion, I came up with a kit that might be useful for those outside of Medium, so here it is for others as well: Firstly, a quick overview of the two types of design research. Generally speaking, there are two categories of design research: - Strategic research: Tries to understand the problem space. Explores usefulness, desirability. - Tactical research: Assumes usefulness and general directions. Gets into the nitty gritty, e.g. is the flow clear? Is this important part discoverable?
Via Edouard Siekierski
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