A very brief history on the theory behind design thinking. In order to know where we are moving in the future we must first understand from where in the past we have evolved. Over half of my review was dedicated to historical analysis, tracking the major waves which rippled through academia and into practice to what we know as design thinking today.
By ubcstude on April 11, 2012. Design thinking is a growing trend in the business world. I feel that this topic is ready to be incorporated into Comm101, as design thinking skills can essentially be transferred into every subject.
It’s no longer enough simply to outperform the competition; to thrive in a world of ceaseless and rapid change, business people have to out-imagine the competition as well. They must begin to think-to become-more like designers.
--Roger Martin, Dean of the Rotman School of Management
Design thinking best describes a specific approach to innovation. It is an approach largely ignored by business professionals, educators, and even many designers. It isn't the exclusive realm of designers but a necessary skill that anyone can and should learn to achieve successful innovation.
- Design thinking starts with empathy.
- Design thinking is multidisciplinary and collaborative. Design thinking applies multiple lenses to a problem. Design thinking synthesises information across multiple disciplines and isn't the realm of a single specialist.
- Design thinking is iterative and visual.
Ideas are powerful things. Good ideas can make an organisation. Bad ideas can break one. Design thinking is the process that provides context for your innovation efforts. Design thinking enables more successful innovation.
"I have always thought design was 98% common sense and 2% aesthetics. It's the same for business except the magic ingredient is vision. Design and business are totally interlinked and one cannot run one without the other."
Why couldn’t Facebook develop their own photo sharing solution — for less than $1B. And why didn’t Kodak or Polaroid come up with this idea first?
Instagram is a classic example of design thinking – the missing ingredient in most innovation processes.
Managers are trained as decision thinkers. When faced with a problem they define objectives, review options, analyze data and calculate ROI in order to make the best decision. Design thinkers take a different approach; they believe that if you uncover the right option, the decision will become obvious. Design thinkers ask questions such as: “How do we know these are the best options?” and “What if anything were possible?”
Design thinkers offer new tools for business strategists, such as the customer experience map – for discovering new market opportunities – and the business model canvas – for finding new ways to make money.
The best practice of growth companies is to incorporate these tools into a four-step innovation process:
1. Observe customers to uncover new problems (customer mapping)
2. Create new solutions (ideation, business model canvas)
3. Prototype and learn in the market (lean development)
4. Implement the best ideas (get to market and keep learning)
From the moment you enter the ballroom you will instantly experience the dazzling Oscar ambiance (RT @FilmVictoriaBC: In need of design service or accessories? Thanks to @OutsiteIndesign, we have them for our auction!