Design Thinking Government

Auparavant favorisé pour son aspect économique, le partage de bureau prend maintenant d'autres formes et vise désormais les startups et entrepreneurs indépendants pour faire émerger l'innovation.

The Powers of Ten by Charles and Ray Eames is a wonderful reminder of one of the most important principles in design—reframing the question.

In the context of politics and governing, the word ‘design’ is applied liberally – the design of legislation, the design of policy, the design of public services – with little thought as to the significance of the word itself. Here we shift our focus to that word ‘design’, and explore its potential for creating cost-effective public services in the 21st century. Part-polemic, part-manual, this report is the culmination of a nine month inquiry,and our response to a substantially increased appetite for more information on the subject of design in public services.

Michael Graves lost his ability to walk in 2003. As he learned to navigate the world from his wheelchair, He noticed that places meant to empower patients, like rehab centers and hospitals, weren’t.

The projects are part of a growing movement called human-centered design, which aims to redefine how people experience health care by focusing on their specific needs. Because the rehab center Graves used served mostly people in wheelchairs, it should have had electrical outlets higher on the wall and mirrors lower. But, he said, it didn’t have either of those things.

As they attempt to square public service demand against supply, governments worldwide must do more, better, with less. To be successful, they need to overthrow old ideas and embrace the next generation of tools and ways of working.

Kamalini Ramdas, London Business School professor, suggests four ways companies can become more efficient.

pourquoi reconquérir nos rues? Parce que c’est là que se joue, sans qu’on en soit toujours conscient, une grande partie de la qualité de la vie dans une ville ou un village. Il y a des rues où l’on se sent bien, des rues vivantes - sans forcément être commerçantes - où l’on se dit qu’on aimerait bien habiter et élever nos enfants. Et puis il y a des rues qui, à l’inverse, nous semblent mornes, stériles, désertes, et qui malheureusement sont devenues plutôt la norme dans notre pays.

Why couldn’t Facebook develop their own photo sharing solution — for less than $1B. And why didn’t Kodak or Polaroid come up with this idea first?

Instagram is a classic example of design thinking – the missing ingredient in most innovation processes.

Managers are trained as decision thinkers. When faced with a problem they define objectives, review options, analyze data and calculate ROI in order to make the best decision. Design thinkers take a different approach; they believe that if you uncover the right option, the decision will become obvious. Design thinkers ask questions such as: “How do we know these are the best options?” and “What if anything were possible?”

Design thinkers offer new tools for business strategists, such as the customer experience map – for discovering new market opportunities – and the business model canvas – for finding new ways to make money.

The best practice of growth companies is to incorporate these tools into a four-step innovation process:

1. Observe customers to uncover new problems (customer mapping)

2. Create new solutions (ideation, business model canvas)

3. Prototype and learn in the market (lean development)

4. Implement the best ideas (get to market and keep learning)