Why Your Product Isn’t As Simple As You Think
Ever heard of Cognitive Overhead ?
“How many logical connections or jumps your brain has to make in order to understand or contextualize the thing you’re looking at.”-- David Demaree
Test it on extreme users !
"The very young and the very old are even more sensitive to cognitive overhead, as their brains aren’t accustomed to the sort of logical leaps our products sometimes require. Grandparents and children make great cognitive overhead detectors.
When you can’t find old or young people, drunk people are a good approximation."