Empathy — it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. We call it Persona Empathy Mapping.Sample Persona Empathy MappingWorkshop PlanWorkshop Duration: 45 minutes
Via Edwin Rutsch
Design Chat with Indi YoungJoin General Assembly for a Design Chat with Indi Young, co-founder of Adaptive Path and author of two books, "Mental Models" & "Practical Empathy".Indi is a pioneer of design strategy, interaction design, and information architecture, helping to create ideas and methods and spread them around the globe. Her special focus is clarity about how people reason, thereby reducing risk and cost to any kind of organization.Indi is also an empathy researcher and writer. SF Design Week:http://www.sfdesignweek.org/events/2014/6/16/design-chat-with-indi-young
Via Edwin Rutsch
X is a relatively nascent discipline: a boisterous, hopeful, opinionated, and insightful young adult who sometimes lacks perspective. Need evidence? Just yesterday personas were a UX designers’ BFF, but today? Well, not so much. There’s been some gossip about how they are ‘fakes’ and really don’t help build empathy. Some have even called for their total abandonment. What’s behind this trajectory from love to hate? Is there hope for personas as real empathy builders?
Via Russ Merz, Ph.D.
The difference between the thought process embedded in EDCA (Service Design) and the other disciplines of Lean can be summed up in one word: Empathy!It is a major differentiator between the traditional process methodologies of Six Sigma, and I say this tongue–in-cheek, Lean. Many times when you review Design for Six Sigma, Lean Startup, Lean Product Development, and Lean Design (the list goes on), seldom when you search (like never) the index of the book will you find the words Empathy.====================The area of Empathy is very evident in Service Design and Design Thinking. A few more thoughts about this.=============by Joseph Dager
Via Edwin Rutsch
“ According to Forrester Research, over 70 percent of the companies that were on the Global 500 list 10 years ago have vanished. Netflix killed Blockbuster. Amazon killed Borders. The iPhone killed Polaroid.”
Via Fred Zimny
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