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Rescooped by Marcela Villanueva from Public Relations & Social Media Insight
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Strategic images: How visuals can shape your branding

Strategic images: How visuals can shape your branding | Design Thinking | Scoop.it
How important are Instagram, Pinterest, YouTube, and video to your external communications? Online marketing increasingly will rely on images as the digital world evolves, a study shows.

 

 


Via Jeff Domansky
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Jeff Domansky's curator insight, June 25, 2013 10:10 PM

Great insight from Shel Holtz: So, how do we make images strategic? What we need to consider next is embracing a social visual communications strategy that will help us succeed in information distribution and consumption.

christian fumic's curator insight, August 2, 2013 10:19 AM

YouTube rocks

Rescooped by Marcela Villanueva from Public Relations & Social Media Insight
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In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor | Design Thinking | Scoop.it

Just when you got your SEO mojo, out comes Penguin 2.0, trippin' up your flow. Here's what to do about it!

 

... Post-Penguin 2.0, the message is clear: if you want to rank and drive real traffic, you need to build your online brand. By strong branding, I’m not talking exclusively about giants like CNN and Zappos et al. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. Say you're a local dentist trying to rank for your best keywords. You won’t ever have brand recognition equal to that of Apple. But you can have an amazingly strong web brand for your local market. And if you do, you’re much more likely to rank.

 

When you think about branding as a ranking factor, it makes a lot more sense. Google is trying to replicate the logic of the “real world” and apply it to the online world, after all. For instance, if you have a business and you’re trying to build your brand as part of a local marketing blitz, how would you do it? What constitutes a strong brand offline? Well, you might have printed ads in the local magazines and newspapers, or maybe radio and television ads -- you know, the kinds of things that might help create some brand recognition for your target market when they're not at a computer or mobile device....


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William Hanna's curator insight, June 6, 2013 11:01 AM

Once again, if one reads between the lines, you will see building brand recognition, authority and trust is what marketing online is about anyway.

Jeff Domansky's curator insight, June 6, 2013 1:51 PM

Google's new search algorithm changes keep impacting marketing and SEO. That's not a bad thing. In my view, branding has always been about building trust with customers whether it's online or off-line. What's most significant is the need for a higher level of engagement by brands with consumers who have more power and, it seems, more interested in engaging especially in social media.

Alwin Samayoa's curator insight, July 18, 2013 1:17 PM

Proactively manage all aspects of your brand, ensuring these aspects are in sync and that they continue to reinforce your brand attributes and market niche.