Today in this digital disruption, marketplace is in a state of rapid change. Competition is coming from every direction. Design Thinking has gained influence where many renowned brands are embracing it for survival, and providing value to customers.
Design thinking is a process, applicable to all walks of life of creating new and innovative ideas and solving problems. It is not limited to a specific industry or area of expertise.
Design thinking places you in your customers’ shoes and asks you to see the world from their perspective. It is an essential tool for the Customer Experience Manager because it imagines the life of the customer and the way she encounters your organization.
The customer drives the current and future state of any business
Via Fred Zimny