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Infographic: The new rules of customer experience

Infographic: The new rules of customer experience | Design Thinking | Scoop.it
As AI, mobile and the cloud combine to transform the customer experience, here are four steps to guide businesses into the intelligent experience economy.
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Heuristic Evaluation: How to Conduct a Heuristic Evaluation

Heuristic Evaluation: How to Conduct a Heuristic Evaluation | Design Thinking | Scoop.it
Learn to conduct a heuristic evaluation on any given user interface design. This article will teach you how to generate and conduct your own heuristic evaluations so you can improve the usability, utility, and desirability of your designs. The best practice is to use established heuristics like Nielsen and Molich's 10 rules of thumb and Ben Shneiderman’s 8 golden rules as a stepping stone and inspiration while making sure to combine them with other relevant design guidelines and marke
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A user’s manual for quantifying qualitative research

A user’s manual for quantifying qualitative research | Design Thinking | Scoop.it
Imagine you’re prototyping a product or developing a new feature. Your number one concern is: “Will my users like it?” Of course, understanding your users’ needs and desires is difficult, and you…
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Exclusive: Ideo’s Plan To Stage An AI Revolution | Co.Design

Exclusive: Ideo’s Plan To Stage An AI Revolution | Co.Design | Design Thinking | Scoop.it
The prominent design consultancy acquires Datascope, a Chicago-based data science company, to help merge machine learning and human-centered design.
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Are Designers Unprepared To Work With AI? Readers Respond

Are Designers Unprepared To Work With AI? Readers Respond | Design Thinking | Scoop.it
“We’re all in charge of AI’s future and potential.”
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Let’s stop talking about THE design process – Stanford d.school – Medium

Let’s stop talking about THE design process – Stanford d.school – Medium | Design Thinking | Scoop.it
When you first learn to cook something, you might follow a recipe. You are told what ingredients to use in what quantities and instructed on how to combine them. As you get better, you begin to swap…
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Design Thinking for Doctors and Nurses

Design Thinking for Doctors and Nurses | Design Thinking | Scoop.it
In recent years, a growing number of health care workers have been stepping up to create innovations by applying a human-centered approach to creating new products.
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Understand the Elements and Thinking Modes that Create Fruitful Ideation Sessions

Understand the Elements and Thinking Modes that Create Fruitful Ideation Sessions | Design Thinking | Scoop.it
Facilitating ideation sessions involves an understanding of human thinking and mental modes as well as a whole range of factors like creating the right environment and goals, which we’ll introduce you to here. “Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes. Ideation provides both the fuel and also the source material for building prototypes and getting innovativ
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Desirability, Feasibility, Viability: The Sweet Spot for Innovation

Desirability, Feasibility, Viability: The Sweet Spot for Innovation | Design Thinking | Scoop.it
The ideal innovation process is the trifecta of desirability, feasibility and viability. If your idea meets all three criteria, then it contains these essential characteristics: I often work with…
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How Design Thinking Helped Create A Fairer Stock Exchange

How Design Thinking Helped Create A Fairer Stock Exchange | Design Thinking | Scoop.it
With a user-focused ethos that’s closer to OXO Good Grips than Goldman Sachs, the Investor’s Exchange is rethinking how stock exchanges operate.
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Everything is hypothesis driven design – Leading Service Design – Medium

Everything is hypothesis driven design – Leading Service Design – Medium | Design Thinking | Scoop.it
I think that everything can be seen as hypothesis driven design. The real question is whether or not we write down the assumptions behind the design decisions we make and measure outcomes. Hypothesis…
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Lessons on Implementing Design Thinking

Lessons on Implementing Design Thinking | Design Thinking | Scoop.it
Mark Ciesko, Regional Manager and Director of Design Thinking at GE Healthcare, discusses design thinking at GE and challenges for capability building
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Being a service designer beyond tools and definitions | Master in Service Design - Politecnico di Milano

Being a service designer beyond tools and definitions | Master in Service Design - Politecnico di Milano | Design Thinking | Scoop.it
People often ask me “what does a service designer do?”. There is no easy answer. Reading some job posts a “service designer” is defined as someone who understands the importance of cross-channel experiences and who is able to use a range of tools such as defining personas, drawing a user journey map, developing a service …
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The Principles of Service Design Thinking - Building Better Services

The Principles of Service Design Thinking - Building Better Services | Design Thinking | Scoop.it
Service design is all about taking a service and making it meet the user’s and customer’s needs for that service. It can be used to improve an existing service or to create a new service from scratch. In order to adapt to service design, a UX designer will need to understand the basic principles of service design thinking and be able to focus on them when creating services.The principles here are drawn from the design ethos of Design4Services, the organization that is committed to developin
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How Design Taught Me to Be a Human-Centered Lawyer

IDEO's general counsel on the importance of empathy in legal processes
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Empathy: The Surprisingly Crucial Business Skill | Korn Ferry

Empathy: The Surprisingly Crucial Business Skill | Korn Ferry | Design Thinking | Scoop.it
Leaders can become more effective by understanding what others are feeling, writes emotional intelligence expert Daniel Goleman.
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How to Run an Empathy & User Journey Mapping Workshop

How to Run an Empathy & User Journey Mapping Workshop | Design Thinking | Scoop.it
This article will teach you two popular design workshop techniques: empathy mapping and user journey mapping. Empathy mapping is a way to characterise your target users in order to make effective…
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Three Reasons Homegrown Service Design Might Be the Best Start

Three Reasons Homegrown Service Design Might Be the Best Start | Design Thinking | Scoop.it
Service design in the United States is heading in one direction: inside. Many organizations are interested in using service design to understand their system, reduce friction in their service, or…
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Why everyone benefits if we emphasize the human side of the technology

Why everyone benefits if we emphasize the human side of the technology | Design Thinking | Scoop.it
At Stanford and Google, Fei-Fei Li is leading the development of artificial intelligence—and working to diversify the field.
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Tools for Systems Thinkers: The 6 Fundamental Concepts of Systems Thinking

Tools for Systems Thinkers: The 6 Fundamental Concepts of Systems Thinking | Design Thinking | Scoop.it
In this series on systems thinking, I share the key insights and tools needed to develop and advance a systems mindset for dealing with complex problem solving and transitioning to the Circular…
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What are User Personas?

What are User Personas? | Design Thinking | Scoop.it
What is User Personas? User personas are representations of major user groups, created in product or service design projects. They help design teams and their clients empathize wit
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Design makes AI smarter – uxdesign.cc

Design makes AI smarter – uxdesign.cc | Design Thinking | Scoop.it
Be user centric, stay focused, maintain a healthy give-and-take relationship. Get data.
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Should we delight the customer? - Putting people first

Growing the service design industry requires more than simply educating the next generation of service designers. Business students can also benefit from l
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SDN | Mapping Customer Experience

SDN | Mapping Customer Experience | Design Thinking | Scoop.it
With the rise of user experience (UX) in the last years, traditional customer journey maps have been evolving into experience maps. An experience map visualises the customer’s steps before, during and after using a service (i.e. the customer journey), and
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Prototyping in Design Thinking: How to Avoid Six Common Pitfalls

Prototyping in Design Thinking: How to Avoid Six Common Pitfalls | Design Thinking | Scoop.it
The Design Thinking process cannot be done without prototyping and testing. However, for companies or teams unfamiliar with the Design Thinking method, there might be some common mindsets about prototyping that potentially undermine its effectiveness in helping you craft the optimal design solutions. Let’s look at six of the most common misconceptions about prototyping, and how to combat each so that you can avoid these pitfalls and build better products or services. If you were not (or i
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How to Successfully Apply the Inspiration in Design Thinking

How to Successfully Apply the Inspiration in Design Thinking | Design Thinking | Scoop.it
The inspiration phase is the core of the design thinking process. These tips and tools helps you to conduct a successful one.
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