Design Revolution
Follow
Find tag "visual"
39.0K views | +34 today
Design Revolution
Design Is Revolutionary
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

"Had Script, Needed WARRIORS" - 30 Lessons In Creativity via Jodorowsky's Dune

Greatest Film Never Made
"What is he purpose of life," the director Jodorowsky asks in this must view documentary film for any creative, "to create a soul". The amazing creativity and vision of El Topo's director is shared in a series of linked stories.

Much like any creative's mind, this film flies between the surreal, heroic, mystical and crazy. Stories about Orson Wells and Pink Floyd are rich in "sounds true" detail, but pales in comparison to the "I can't type that fast" advice shared.

Advice such as:

* Be all in.
* Be a prophet.

* When it comes to missions THINK BIG (something important for humanity).
* Start with clear ideas, but find and respect "light of genius".
* Challenge people to find their best.
* Give Morning Motivation speeches.
* Your VISION should become OUR IDEA.
* OUR Ideas become art.
* When you think you are looking at a rock its an object & vice versa.
* Lucky enough to meet a prophet FOLLOW HIM.
* Be supportive of others.

* Transport people. MOVE THEM.
* Look for and work with WARRIORS (life is too short for anything else).
* Imagine and then imagine again.
* No such thing as "too far".
* Let the work rule.
* One man's obsession is another man's art.
* MOTIVATE others.

* If you can Seduce Salvador Dali DO SO.
* Create enigmas.
* If chance puts Dali at your hotel, send him a strange note.
* When you find a clock in the sand discover who lost it.
* Create MOVEMENTS and ART with your life.
* If Dali asks you for a helicopter, GIVE IT TO HIM.
* Dali gets you Giger, Giger gets you Magma (and so on).
* If you can get a meeting with Mich Jagger, TAKE IT.
* If Andy Warhol invites to the FACTORY, go there.
* Plan everything, Plan Nothing (chance).
* When you see Orson Wells in a Paris restaurant, send wine.
* Live a EULOGY Life not a Resume Life.


That last bullet picks up on a great David Brooks TED Talk I wrote about on LinkedIn yesterday: http://www.linkedin.com/today/post/article/20140717125545-13925622-are-you-living-a-resume-or-a-eulogy-life 


Hope you are living a Eulogy Life. Jodorowsky sure did. I had to be shoved kicking and screaming on the Eulogy train by the Big C. Glad I got on this train even if it turns out to be the last train from Clarksville :). M

Are you a "plural being"?



Martin (Marty) Smith's insight:

add your insight...

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

10 Reasons Visual Content Dominates 2014 - The Wishpond Blog

10 Reasons Visual Content Dominates 2014 - The Wishpond Blog | Design Revolution | Scoop.it

10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:

1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.

2. Videos on landing pages increase average page conversion rates by 86%.

3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.

4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.

5. Posts with visuals receive 94% more page visits and engagement than those without.

6. 60% of consumers are more likely to click on a business whose images appear in search results.

7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.

8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.

9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.

10. Visuals are becoming easier and easier to create as photo editing tools become more accessible

 

Martin (Marty) Smith's insight:

I can think of a few more reasons visual marketing will dominate in 2014 including:

* Visuals are cross-cultural and global (don't have to speak english to understand visuals)..

* Mobile LOVES visuals and everything is going mobile 

* Visual marketing is more viral, more "shareable". 
*  Visual marketing is more fun. 

Wow, this post is  sparking a lot of great conversations including one on G+ about images and real estate thanks to Janis Bourgeuta: https://plus.google.com/102639884404823294558/posts/LhoaHP8ChnJ 


And this comment from Monida on Scoop.it:

Grat Monica S Mcfeeters Comment:

This is one of the best reasons for art education. A visually or media illiterate citizen or consumer is very apt to be manipulated or make unwise choices.

From Wikipedia:

 Visual literacy includes in addition the ability to understand visual forms of communication such as body language, pictures, maps, and video.Evolving definitions of literacy often include all the symbol systems relevant to a particular community. Literacy encompasses a complex set of abilities to understand and use the dominant symbol systems of a culture for personal and community development. In a technological society, the concept of literacy is expanding to include the media and electronic text, in addition to reading and writing.

 

more...
Lynn Pineda's curator insight, March 14, 8:25 PM

All I can say, is thank goodness for Visuals in content!  I've always been a visual person being a visual learner. Information is easier to retain and comprehend when visuals are employed as it pulls you in.


The article's statistics further supports the importance of visuals. I love visuals!

mjboyce's curator insight, March 15, 10:17 AM

see?

Carlos Bisbal's curator insight, March 16, 7:15 AM

10 Razones por las que los contenidos visuales dominarán el 2014

 

¿En qué estrategias de marketing nos vamos a centrar en el 2014? ¿Qué vamos a dejar atrás?

 

Este artículo echa un vistazo al ascenso del contenido visual y por qué 2014 será el año de los elementos visuales.

.

Rescooped by Martin (Marty) Smith from Learning Design Visualization
Scoop.it!

What is Visual Language & How Comics Can Help Create It [graphic]

What is Visual Language & How Comics Can Help Create It [graphic] | Design Revolution | Scoop.it
Visual language Lab: Researching the structure and cognition of the visual language of comics

Marty
Visual Language Important For Internet Marketing
One undeniable trend is Lean Visual Marketing. We want videos and pictures and we want to understand complex ideas FAST. Scooplit is riding the crest of the lean visual marketing wave and exploding.

We know that there are some core ideas in this new "visual marketing revolution" including:

* Surprise helps but is had to create.
* Smashing expected visuals into unexpected can create surprise.
* Humor works.
* Arresting visuals only work once UNLESS aligned to their content.
* Without arresting visuals content marketing is doomed.
* The "visual language" of your marketing must be consistent with all other marketing or dissonance results.

I like the idea of studying comics to help achieve a sense of visual tone and for ways to connect images seamlessly with copy, tone ane theme.

Via Bucky Dodd
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Social Infografic Trend Social Media Metrics & Web Design Strategic Marketing
Scoop.it!

2014 Marketing Trend: Smaller More Visual Messages, Bigger Impact [great #startups tip]

2014 Marketing Trend: Smaller More Visual Messages, Bigger Impact [great #startups tip] | Design Revolution | Scoop.it

The new word in content marketing is small. Increasingly, brands are marketing via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat--not by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor.


But it's not just for fun: Consumers who engage with brands via social media demonstrate a deeper emotional commitment to those brands and spend 20 to 40 percent more than other customers, according to a report from Bain & Company.

 

Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. Based in part on its snappy, very human interactions, the fast-food giant generated enough early buzz to make Doritos Locos Tacos its most successful product launch to date....


Via Jeff Domansky, luigi vico
Martin (Marty) Smith's insight:

Great post for content-phobic startups. If sitting down and blogging daily is too much find alternatives for "little messaging" and do so more frequently and more visually (video, graphics). 


I'm a content and social marketer so would prefer to have both long form and short form content, but if creating the one is too intimidating create the other (short form) since some content marketing is always better than none.

more...
Jeff Domansky's curator insight, November 25, 2013 8:47 AM

Ann Handley says increasingly, brands are marketing themselves via short-form social media.

Scooped by Martin (Marty) Smith
Scoop.it!

Latest Trends in Web Design [Infographic]

Latest Trends in Web Design [Infographic] | Design Revolution | Scoop.it
Infographic: Latest Trends in Web Design. Which web design trends have ruled the first quarter of 2013 and what you should be focusing on.
Martin (Marty) Smith's insight:

Responsive To Visual
Excellent infographic summarizing current web design trends from responsive to larger images and more of them. I would add in @Scoopit's Lean Content Movement ( http://www.atlanticbt.com/blog/the-lean-content-movement/ ), but excellent summary of what is happening now.

more...
Michael Wilkinson's curator insight, March 20, 11:09 PM

Web design trends of 2013, can use a guide to keep website up to date with current trends and appeal to users.

Scooped by Martin (Marty) Smith
Scoop.it!

Data Visualization = The New Infographic - Circos Circular Gets Your Inner Visual Geek On

Data Visualization = The New Infographic - Circos Circular Gets Your Inner Visual Geek On | Design Revolution | Scoop.it

How To Succeed Visually
Sorry all the low hanging fruit is long gone. If you want your website and marketing to stand out you are going to have to go high up on the tree or find another tree. Circular Data Visualization with Circos helps you create a new tree.

Yes there is some UI pain and some RETHINK pain, but that's good for several reasons:

* No Free Lunches Anymore - Everything Going To Be Painful Now.

* Learning Curve Protects The Niche WHEN You Get In.
* Like Going Down The Rabbit Hole & Pulling Cover Over As You Fall.

If you are a web designer looking for a way to REALLY rock your bosses world here's one way - tap your inner geek to create killer visual marketing. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How Beyonce Changed Product Design, Marketing & The World

How Beyonce Changed Product Design, Marketing & The World | Design Revolution | Scoop.it

Here is how Beyonce Explained her SURPRISE album:

Beyonce called the project a "visual album" and said "I see music."

"It's more than just what I hear," she said. "When I'm connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they're all connected to the music."

Internet marketers and web designers should read Beyoncé’s note slowly since the visual marketing tsunami is impacting everything now as Beyonce proved.

How VISUAL is your content? How AWESOME? Up to Beyonce levels? When Beyonce introduced the album on Instragram with a single word image social media all but melted down. Here are stats from Jeff Bullas blog:


The tipping point?

With the evolution of the web there are some events that are small but significant. One of those happened on December 13, 2013. It was when Beyonce launched her latest album with an update on Instagram just captioned as “Surprise”

This broke convention.


Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising, billboards, 2 pop up stores and performed countless interviews. The result. She sold 305,000 copies in 2 weeks.


Beyonce, who has 8 million Instagram followers and over 53 million fans on Facebook decided to go straight to her fans. She decided to give the bus a miss. It was launched directly to iTunes and social media. She invoked the power of  ”World of Mouth”


The results:

* It sold 828,773 copies in 3 days

* Twitter reported 1.2 million Tweets in 12 hours

* It was the largest single week ever in the Apple iTunes store

* It was iTunes fastest selling album worldwide

Product developers, Internet, content and social media marketers need to understand the core TIPPING POINTS in the middle of Beyoncé’s results:

* Marketing is about the SOCIAL/VISUAL now.
* Rework creative if necessary to be more SOCIAL and VISUAL.

* Helps if you look like Beyonce.

* If YOU don't look like Beyonce, FIND SOMETHING that does!
* Weave SOCIAL and VISUAL into product development.

* Think about VISUALS as you go.
* Find visuals that work & double down.

* As for HELP as User Generated Content is GREAT if you don't look like Beyonce (They Might & Even If They Don't They Will Support).




more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Web Design Trends 2014: Simple Long Pages & Interactive Infographics

Web Design Trends 2014: Simple Long Pages & Interactive Infographics | Design Revolution | Scoop.it

Web Design Trends 2014

* Simplicity.

* Long Pages.
* Interactive Infographics.

YES, YES, YES. These are 3 bedrock web design trends for 2014. Interactive Infographics are going to be a MONSTER trend. Infographics WORK add interactivity and the increased engagement it brings and WE HAVE A WINNER!

If you are a content marketer and you are NOT figuring out how to create interactive infographics next year even if you have to hire an agency to help (OUCH) you are nuts.

more...
Fierce Traveler's curator insight, January 1, 12:14 PM

Thankfully, after a year of building, I'm on track...but really? Infografic travel?

 

Scooped by Martin (Marty) Smith
Scoop.it!

BIG Simple Visual Storytelling In Motion Creating Lean Design Movement & Inspiration

BIG Simple Visual Storytelling In Motion Creating Lean Design Movement & Inspiration | Design Revolution | Scoop.it
Charlotte website design and marketing firm Fame Foundry is a trustcasting agency dedicated to helping businesses grow.
Martin (Marty) Smith's insight:

Great post here may include in Lean Design book we are putting together. Can't afford to print al those beautiful pictures though, so be sure to read/look at these great inspiring examples.

more...
No comment yet.