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Scooped by Martin (Marty) Smith!

1 Well Designed Content Site & A Rare KISSmetrics Miss

1 Well Designed Content Site & A Rare KISSmetrics Miss | Design Revolution |

I’ve compiled a list of websites that produce great content, each of which has its own unique qualities. I’ll break them down and explain why they’re good and what you can take away.

KISSMetrics Misses The Mark 2 out of 3
I was looking for a great content/design mix and KISSmetrics got it right one out of the three times here. CopyBlogger is the only site in this group that both has great content and a great design.

The other two blogs may have great content, but their design is so off putting who is going to wade through their content? What makes Copyblogger work well?

* Snowfall design (long page scrolls down).
* Clear and LARGE Call-to-Actions (bet they've tested those big green buttons).
* Good use of icons that mask ads (very non-disruptive).
* Flat responsive design (probably looks great on mobile too).

* Big headline with interesting sophisticated font treatment.

* Video on homepage.

Ignore the other two suggestions here and focus on Copyblogger. Do you know a great content website? We are looking for great examples of DESIGN in content marketing. Share your favs and we will curate in.

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Rescooped by Martin (Marty) Smith from Curation Revolution!

Make Customers Fall in Love with Your Business: 20 Tips From @KISSmetrics and @ScentTrail

Make Customers Fall in Love with Your Business: 20 Tips From @KISSmetrics and @ScentTrail | Design Revolution |
Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important.
Martin (Marty) Smith's curator insight, March 6, 2013 2:27 PM

Great @KISSmetrics Post. Their 10 Ways:

1. Treat Customers Right - Genuinely Interact.
2. Don't Come On Too Strong - Have Respect.

3. Listen - Hear what customers are saying.

4. Continue - Offer ongoing 

5. Partners not customers - communication is 2 way.

6. Build Trust - No Surprises good or bad.

7. Be Transparent - HONESTY always wins in the end. 

8. Keep Your Promises & Only make keepable ones.

9. Customer is always RIGHT.

10. Say THANK YOU and be KIND.

These are great and I would add:

1. Know YOURSELF, be consistent and true.
2. Have FUN (fun is contagious).

3. LOVE what you do (passion is contagious).

4. LOVE who you do it with (or fake it until you make it).

5. Stay Calm, Carry On

6. Change the World

7. Share and then SHARE some More.

8. Align your company to Stengel's Brand Ideals.

9. LISTEN more than you TALK.

10. Curate more than you Create.


 Do any five of these consistenly and like, trust and respect may just turn to LOVE. 


John van den Brink's curator insight, March 6, 2013 2:55 PM

Great tips! Thank you @KISSmetrics and @ScentTrail