Design Revolution
Follow
Find
58.2K views | +70 today
Design Revolution
Design Is Revolutionary
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

If Car Dealers Can Design A Business Model For Real-Time Shoppers So Should You

If Car Dealers Can Design A Business Model For Real-Time Shoppers So Should You | Design Revolution | Scoop.it

How your dealership can handle modern consumers who expect instantaneous response. (Is Your Dealership Ready for the Real-Time Shopper?: Latest Marketing News ...

Marty Real Time Note
You know you've past a significant social media marketing tipping point when laggards start climbing in the car. When I bought my last car I had my Air live on their wi-fi tweeting what was happening, checking Cars.com and other resources and checking everything the guy said in real time AND I STILL GOT TAKEN.

This article from Dealer Marketing Magazine 75% about what most reading this post already know - the real time and digital revolution is HERE and only 25% about what to do about it. Here are my tips if, God forbid, I owned or ran a car dealership:

EMBRACE the digital revolution don't just accept it by:

*** Put your dealer hashtag in clear view.
*** Create social contest and games awarding ongoing contribution and particpation (stay top of mind even when I'm between cars).

*** Curate your UGC (user generated content) so you aren't just talking to yourself about yourself all the time (an industry preoccupation).

*** Show and share, share and show - look to learn from and listen to your customers and stip the overblown rhetoric, BS and games.
*** Realize that the real VALUE you create is so much greater than the short term profit on any given deal (hard to convince your greedy sales force they are best served by long term thinking but they are and continuing to screw people is over, done, finished).

*** Your most important asset is NOT on the lot but online - your reputation.
*** Reduce your footprint all those cars on the lot as advertising is stupid, expensive and unnecessary. Look hard at your 80/20 rule and manage to that.
*** Understand social media is NOT just deal flow. You can put deal flow into social NO MORE than 50% of the time. 90% deal flow confirms you don't get social media marketing.

*** The other 50% of the time SHARE authority reinforcing content such as reviews, information about innovations and news.

*** Ask for your customer's social contacts and then segment your customers based on power users, middle and beginning social media marketing status. Soon every customer will use social media, but not all social media user are equal. Car dealers should know who is across the desk from them. If you are selling a car to Seth Godin or Chris Brogan BE CAREFUL and don't be a jerk. Good advice even if Marty Smith or Jane Smith is across the desk.

Car dealerships can change and those who do will make more money. Those who don't will be looking for work. As with anything 20% of the dealers will make 80% of the change and thrive while the rest will look around and wonder what hit them.


I can answer that too. What hit you was an empowered public who is tired and not going to take it anymore. Next time you sell me a car it would be a good idea to know if I can reach out and touch 5K or 10K people as you are speaking to me :).M

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

1 in 10 people will own a tablet by 2016 [study]

1 in 10 people will own a tablet by 2016 [study] | Design Revolution | Scoop.it

Market research firm Strategy Analytics has published a new report which reveals that as many as one in ten people could have a tablet by 2016, with o...

Marty Note
Wrote a post last friday, Internet Marketing Goes Mobile Join The Revolution ( http://www.atlanticbt.com/blog/internet-marketing-goes-mobile-join-the-revolution/ ) and this article ads fuel to that fire. Design implications are staggering :).M

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

PERSONALITY Get Some With This Smashing HOW TO Article

PERSONALITY Get Some With This Smashing HOW TO Article | Design Revolution | Scoop.it

In this article, we will look at some strategies you can follow, as well as some examples found in the wild, plus a few projects in which the consistent use of emotional design results in a great personality.

Marty Note
I loved this article. I was a psychology student back in the day and so love Maslow like a brother. While the hierarchy of needs concept is under attack lately. Current thinking tends toward the little actualization, esteem and love here and there revision. Maslow's step ladder-like pyramid is replaced with a more inchoate romp.

Personally I'm not sure Maslow as so insistent on one step then the other as much as the concept of one state building on its previous state. We may wander in and out of actualization consciousness now but Maslow's idea that each time around the bend everything gets better, easier and more understood continues to apply.

This article is one of the best HOW TOs I've seen for first taking a reading on how aligned you and your marketing is to Maslow's famous hierarchy and your customer's needs.
:) M

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Kind of BLUE: Why Blue Rocks Website Designs

Kind of BLUE: Why Blue Rocks Website Designs | Design Revolution | Scoop.it

We all dream in color. Every design concept and sketch comes with some sort of color association. But what do those colors mean? What associations are we making just with that choice alone?

Marty Note
When you want to win online you understand the crowd and surf their wave. This is not to say you "sell out" or leave your beliefs or values in the dirt. It is to say smart Internet marketers watch their feedback loops like hawks and modify their brilliant plans with feedback from the mob and wisdom of crowds. Here is a USA Today poll showing favorite colors:

Blue: 44%
Green: 12%
Red: 11%
Black: 4%
Purple/Violet: 4%
Brown: 3%
Pink/rose: 3%
Beige/Tan: 2%
White: 2%
Grey: 2%
Yellow: 2%
Mauve: 2%
Fushia: 2%
Maroon: 2%

Let's see we can use yellows and thrill NO ONE or find new ways to be blue. You know where I'm going (lol).
Marty


more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Behind The Curtain: Overhauling Mobile.Twitter.com From Ground Up

Behind The Curtain: Overhauling Mobile.Twitter.com From Ground Up | Design Revolution | Scoop.it

We redesigned mobile.twitter.com for feature phones and older browsers for speed and consistency...

***** Twitter shared everything about their recent mobile redesign. Interesting to see the choices they made and why. Even more interesting to see all the way behind the curtain on this excellent "process is product" Twitter blog post.
Marty


...

more...
No comment yet.
Rescooped by Martin (Marty) Smith from iQ Research Sandbox
Scoop.it!

The Psychology of Color [Infographic] | Louisville Painters

The Psychology of Color [Infographic] | Louisville Painters | Design Revolution | Scoop.it
An infographic that takes a creative and interesting look at how color is perceived and how it triggers certain thoughts and emotions.


***** Color as signal, color as nonverbal web communication can't be over estimated. I like white sites with color as accents. A little color can go a long way. This is a great chart to remind you what colors to use for what, when.
Marty


Via mentesanas
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Julian Opie – Welcome to the Official Julian Opie Shop.

Julian Opie – Welcome to the Official Julian Opie Shop. | Design Revolution | Scoop.it
Julian Opie's Online Art Store...

...

***** I saw Opie's 20 foot LEDs featured with his walking man during u23d at the Rock and Roll Hall of Fame. Magical film and Opie's art was incredible. Imagine one of these walking men or women slowing moving a customer's eyes to your CTA (Call To Action) or, in a store, walking me to your most profitable display. Magical artist. Wish his website was better.

Marty

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

13 Ways To Spot A Bad Graphic Designer

13 Ways To Spot A Bad Graphic Designer | Design Revolution | Scoop.it
13 tell tale signs that you may still be considered a (don't quote me) bad graphic designer.

***** Somewhat technical list I would add things like being a bad listener, but a good technical start. Marty
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Rise of the Fourth Economy
Scoop.it!

A New Age of Revolutions has Arrived Silently With Intent

A New Age of Revolutions has Arrived Silently With Intent | Design Revolution | Scoop.it
The fundamental moment in which design becomes a political tool has arrived. Whatever we choose to call it — P2P culture, peer production movement, open-P2P-design — will we be able to find new...

***** Obviously I believe in revolutions :-). Marty
Via GNUnion - One Big Meshwork, Jason Brunson
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Shine A Light On Responsive Typography

Shine A Light On Responsive Typography | Design Revolution | Scoop.it
A lot of time will be spent designing the perfect experience for your user. Responsive design can often be a key part in that effort as now, multiple staging areas must be accounted for in your designs.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Introduction to Responsive Web Design

Introduction to Responsive Web Design | Design Revolution | Scoop.it
The purpose of responsive design is to present the website and its content in the best possible way for the device the user is viewing it on – Desktop users get one view, mobile users get another view, etc.
more...
No comment yet.
Rescooped by Martin (Marty) Smith from The 21st Century
Scoop.it!

200 Amazing Free Abstract Photoshop Brushes

200 Amazing Free Abstract Photoshop Brushes | Design Revolution | Scoop.it
Presenting you with my collection of 200 Amazing Free Abstract Photoshop Brushes.


***** Cool backgrounds or foregrounds and FREE is hard to beat. Marty


Via Dr. Susan Bainbridge
more...
No comment yet.
Rescooped by Martin (Marty) Smith from VISUAL PROSPERITY by Cynthia Bluenscottish Ross
Scoop.it!

Ultimate Responsive Web Design Guide for Online Marketers

Ultimate Responsive Web Design Guide for Online Marketers | Design Revolution | Scoop.it

As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!

 

With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?

 

First Of All, What is Responsive Web Design?

 

In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser:

 

smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.

 

Read more: http://mz.cm/LI09iS


Via Martin Gysler, BLUENSCOTTISH
more...
John van den Brink's comment, June 8, 2012 6:48 AM
Thanks Martin, great post!
Martin Gysler's comment, June 8, 2012 7:31 AM
You're welcome John!
Rescooped by Martin (Marty) Smith from Content Curation World
Scoop.it!

Visual Curation: A Bi-Weekly Color-Themed Pantone Collage by Trendland Magazine

Visual Curation: A Bi-Weekly Color-Themed Pantone Collage by Trendland Magazine | Design Revolution | Scoop.it

Robin Good: A great example of visual curation at work. Trendland magazine features "Curating the Curated: Seafoam" a color-themed collage of inspiring and unique images based on Pantone 18-5315TPX - Bayberry. 


The curated collage is "refreshed" every Tuesday and Friday with a new color-theme.


Original curated collage: http://trendland.com/curating-the-curated-seafoam/


Check out also Trendland visual boards on Pinterest: http://pinterest.com/trendland/


Marty Visual Curation Note
Cool way to create perspective and a sense of he possibilites of a color you (meaning me) may have overlooked. :).M




Via Robin Good
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Gamification Goes Mainstream [infographic]

Gamification Goes Mainstream [infographic] | Design Revolution | Scoop.it

Over the past year we have watched gamification grow in popularity. With each company that implements gamification, the term seems to gain ground in becoming recognized as a successful solution to engagement and loyalty problems online. Gamification was even short listed for word of the year in Oxford’s Dictionary 2011.

 

We decided to recognize the growing popularity and success of gamification and its implementations in this infographic below (because let’s face it, everything is better as an infographic).You can read more about it’s success on Forbes or ReadWrite Enterprise. A HUGE thanks to Matt Shobe and Chad Jacobson for their work on this!..

Marty Note
YES! Love it when a plan comes together. Designers take note. My Gamificaiton paper: http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

:). M

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

The emerging Semantic Web Will Change Web Design

The emerging Semantic Web Will Change Web Design | Design Revolution | Scoop.it

The Semantic Web as made real with lightweight means such as LOD and Microforms means that an inclusive, broad knowledge of who we are may finally be at hand.

Marty Note
The Semantic web is the next big thing few understand. We will all understand it better in about a year, in the meantime designers need to start changing their design ethos. A design ethos is what sets the parameters of how designers create. When something is inside the boundary it gets include, outside not so much. This means designers are the necessary first wave on any and everything.

I like to watch designers like a hawk on a wire looking for dinner. When they move I move. Time for designers to start moving on semantic web.

Marty

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Brain Lady On Why The Future Converts Better

Brain Lady On Why The Future Converts Better | Design Revolution | Scoop.it

Great presentation by Susan Weinshenk, "The Brain Lady", at the Converison Conferene in Chicao a month ago. My Notes are here: http://www.atlanticbt.com/blog/conversion-conference-live-blog-monday-june-25-pm/ .


Conversion is about connecting websites to WHY people act one way or another. Susan is pioneering new science of design, design influenced by neuromarketing and focused on connecting websites to people.


She knows the keepers o the website design flame are grpahic designers so she creates great content to help designers understand their ultimate customers (those who actually use the sites they design) better.


If ask me for an example of the best design for a website I would say the one that converted better. Everything else is conjecture, specutation, damn lies and statistics :).
Marty

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

HTML5 Savior Or Train Wreck? [interactive infographic]

Timeline shows the increasing complexity of web standards This new HTML 5 infographic from Evolution of the Web reminds us about the power, but also the . Marketing topic(s):Website design. Advice by Dave Chaffey.

***** HTML5 and CSS3 hold great promise, but, like with most things Web, promise can get mired down in the details of delivery. As it becomes harder and harder to abide by the KISS principle (Keep It Simple Stupid) will we add real value or just slow our pages down and forget, in the end, we serve the customer? Hope the promise of HTML5 can be realized and the train wreck avoided.
Marty


more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Great Content Marketing: Excellent Banner To Form, To Download Design and Flow

Great Content Marketing: Excellent Banner To Form, To Download Design and Flow | Design Revolution | Scoop.it
Three retail industry experts share website optimization tips for boosting conversion rates.

...

***** Click on the banner at the top of Shop.org content page to request the Top 10 Testing and Targeting Ebook, fill out the form and then see one of the best 1 - 2 - 3 campaign designs I've seen. Especially like:

* Creative placement of the banner on top of the content.

* Keeping the qualifying form simple.

* Landing page for download with other options (would have included a Thank You, but excellent even without it).

Great setup to conversion. Now it will be interesting to see how they drip email me.

Marty

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Share Some Love Today
Scoop.it!

Top 10 Summer Tech This Week [PICS]

Top 10 Summer Tech This Week [PICS] | Design Revolution | Scoop.it
Who says summer is a slow time for tech? The past week provided us with a cavalcade of products and accessories for us to drool over.

***** Drooling :). Marty
Via GranGoddessa
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Future Of Design: Stupid and Ugly as F**K? [video]

Future Of Design: Stupid and Ugly as F**K? [video] | Design Revolution | Scoop.it
Noisey is an all-music channel curated by the sonically-inclined at Vice Magazine.


***** WARNING - There are several F bombs in this interesting video about a little covered retail trend - flash stores dedicated to trends that may have a shelf life of weeks. There is so much excess retail space creating a temporary brick and mortar presence to support a permanent web presence may be a trend we see soon.

We may also see flash or snap sites supported by flash stores. The smart move is to stay on the move, to keep riffing concepts faster and faster, better and better. If that sounds like my favorite SEO advice: more and more, faster and faster, better and better it is because it is the same thing.

Marty

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Design Process in the Responsive Age

New approaches for designing in the responsive age.


***** Helpful slide deck. Love "future friendly" design as an impotant idea. "Future," to an Interent marketer is about the next 3 months, but never the less....
Marty


more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

DIY: 21 Best Websites for Teaching Yourself Web Development

DIY: 21 Best Websites for Teaching Yourself Web Development | Design Revolution | Scoop.it
I remember how popular web design was even 5 or 10 years ago.

***** I learned ten years ago and would have to learn all over again now because so much has changed. Great resources if, like me, you are taking this journey again. Marty
more...
No comment yet.
Rescooped by Martin (Marty) Smith from #ILoveTeknologiks
Scoop.it!

The Undeniable Case For Responsive Design Now

The Undeniable Case For Responsive Design Now | Design Revolution | Scoop.it

Peter Yared, CTO of CBS Interactive, stirred up a bit of controversy recently when he wrote that adaptive design techniques make it difficult for publishers to monetize content.

***** At 50% Smart Phone penetration (US), responsive is a must. You might think with a smart phone responsive we design would be LESS not MORE important. You would be wrong.

Marty


Via Ex FromTheLeft
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Right Into Our Brains: Words as Images by Ji Lee

Right Into Our Brains: Words as Images by Ji Lee | Design Revolution | Scoop.it
When we read a news story, book, letter, or any other form of text our brain relates specific words with previously seen images.

***** Cool design that uses something already there, words. Marty
more...
No comment yet.