Design Revolution
Follow
Find
38.9K views | +11 today
Design Revolution
Design Is Revolutionary
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

35 Beautiful E-Commerce Websites From Smashing Magazine

35 Beautiful E-Commerce Websites From Smashing Magazine | Design Revolution | Scoop.it

Despite any financial recession and economic stress, online purchasing continues to grow. Expansion of the market and evolving technology that simplifies our daily lives help to set the pace of e-commerce design.

Marty Note
My favorites here are the Canadian dog collar site and the Fred Perry site. Beauty is in the eyesof the beholder, but several of these are stand out ecommerce web designs.

more...
No comment yet.
Rescooped by Martin (Marty) Smith from WEBOLUTION!
Scoop.it!

Grey Poupon (Kraft) Eliminates Site In Favor of Pinterest Boards

Grey Poupon (Kraft) Eliminates Site In Favor of Pinterest Boards | Design Revolution | Scoop.it

Internet Retailer - Marketing/Social Media - Grey Poupon pins its web presence to Pinterest...

Marty Note
Wow. I guess it was a matter of time before a major brand made such a move, but it is surprising none-the-less. Surprising because redirecting the GreyPoupon.com brand to Pinterest is either genius or crazy. Here is where GreyPoupon.com redirects:


http://pinterest.com/greypoupon/


Genius
* Content Creation Costs are cut as UGC (User Generated Content) takes over.
* Engagement will go up thanks to Pinterest's easy UX.

* Appeal to women should increase since Pinterest is 60/40 women to men.

* Follows should increase over time.

Crazy
* Who owns the list of subscribers? Pinterest? Kraft?
* What if Pinterest goes away or cools in usage?
* SEO damange is incalculable .

* What are the KPIs? How managed?
* Whose brand do consumers have the relationship with Pinterest, Kraft or Grey Poupon.

Here is how Kraft explains the move to Pinterest:

The move aims to engage online shoppers by reaching them where they are already spending time, says Ryan Shamir, Grey Poupon’s brand manager. “We want to insert ourselves where people are going for online content,” she says.

I read this differently. I read it this way...

It was costing Kraft an arm and a leg to maintain a site no one visited so we reduced our costs and moved to where people are taking the stress off of our content creation engine and going with a proven winner in Pinterest.

I've worked for two Fortune 100 CPG (Consumer Packaged Goods) companies and they think in terms of costs, benefits and ROI as all businesses should. I'm not sure the Kraft P&L on the Pinterest move is fully loaded. Handing one of my cherished brands over to an OPP (Other People's Platform) is not somethig I would EVER do since it moves way too much power from me to them.

I also don't waive a white flag and say anything in Internet marketing is so hard I opt out. Kraft may be thinking they can move out and back. They can if there wasn't much SEO juice to begin with. If there was that juice is now squandered, gone, lost.

Google juice is hard to get on a P&L, but it impacts every other Kraft page. Google's model of Kraft included the PageRank from GreyPoupon.com. In any modeled system removing things of value isn't a great idea. The Pinterest page can't play inside the Kraft stack like GreyPoupon.com's pages. This is why I say the SEO damage is incalculable (but substantial).

Would love to know Kraft's Key Performance Indicators and if they are watching the impact to other pages. GreyPoupon is such a one off brand it may have already been an island, an island you can only get to know on Pinterest now.



Via Kelly Lieberman, Jimi Paradise
more...
Brian Yanish - MarketingHits.com's comment, September 14, 2012 10:44 PM
It looks like Kraft marketers really studied the Pinterest model.
Followers 351 Following 0 = FAIL
Scooped by Martin (Marty) Smith
Scoop.it!

NeoGeo and Neo-Minimalism Help Design A New ScentTrail Marketing Website

NeoGeo and Neo-Minimalism Help Design A New ScentTrail Marketing Website | Design Revolution | Scoop.it


Marty Note
Doing one of my favorite things when contemplating creating a new design - looking at art. Started with Kandinsky and moved to the NeoGeo movement and Neo-Minimalism. This Peter Halley is my favorite as it already looks like a web design. I like the 3:2:3 arrangement too.

Have to create a new ScentTrail Marketing because the little blogger blog I set up in 2007 is about to pass 100,000 views and that is too many to not take it more seriously than blogger is capable of delivering. I don't want to even THINK about data migration, but a new design is a must.

http://ScentTrail.blogspot.com


This isn't my first rodeo. Look at the link below to see how I used Mondrian to create my first website design for Foundobjects.com in 1999 (site is now RIP):

http://scenttrail.blogspot.com/2010/02/martins-first-web-site.html

There is so much more source material online now I won't have to pull my art books, but the process is the same. Find the refernce, draw the prelims in photoshop mapped to the reference and see if it holds up, hand to real designers to achieve balance and color and then over to the coders.


more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

eCommerce Gallery - More eCommerce Eye Candy To Steal From

eCommerce Gallery - More eCommerce Eye Candy To Steal From | Design Revolution | Scoop.it

Gallery of well-designed eCommerce websites with the best home pages, product pages and checkout processes!

Marty Note
Wow, this ecommerce gallery goes on, and on, and on with great examples. 
 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Marty's 6 Favorite E-Commerce Websites

Marty's 6 Favorite E-Commerce Websites | Design Revolution | Scoop.it

Marty Note
September marks the beginning of a race that ends on 12.25. After 12 years as an Internet marketer, over $30M in online sales and more than 500,000 transactions I look at ecommerce sites differently. I look for how heros, largest image on the page, balance offers against navigation and search. Here are my favorite 6 E-commerce sites for 2012:


1. REI
Pros. Consistently great the Internet marketing team behind my favorite ecommerce website knows how to point their hero's eyes at Calls To Action, keep their palette clean but full of eye candy. The engagement factor is very high. REI's images always make you feel like you want to join that party in that place now please.
2. Apple
I copy this clean Einstein-smart designs all the time and I am not alone. This is one of those rare sites that don’t need people. The products can be the hero here since we project ourselves right into their heroes using those cool superhero tools.


3. Patagonia

Different feel than REI even though they are plowing some of that same, "Life is an adventure," field. If REI is about the magic of the tribe Patagonia is about the magic of the place. Magical design that isn't really designed to SELL, it breaks every e-commerce rule, but boy does it.


4. DWR (Design Within Reach)
The furniture category has strong players and may be a six of one, half a dozen of the other between DWR, Crate and Barrel and others. This category can quickly all look alike. I like DWR.com's clean lines. They keep it simple but are creative with social, campaigns and offers too.


5. Vestique.com
Women's apparel can start to all look alike fast too. I like Vestique's use of their target audience (young women) engaged in almost candid moments. The design is clean, social and engaging. This is a case of the design pointing the way to social. The site makes you want to be part of the club, a very important idea for a fashion site. Eileen Allen and her design team at Atlantic BT did a great job on Vestique and it was supported with some great behind the curtain major functionality in Magento too.


6. Woot.com
Daily deal sites seem to be losing some luster, but Woot.com has some of the best copy and its tribe is loyal enough to get up in the middle of the night and check their deals. This rabid loyalty is something you EARN by being great. Every Woot.com element works.


more...
No comment yet.
Rescooped by Martin (Marty) Smith from Basics and principles for a good Web Design
Scoop.it!

How to Design a Minimalist Website - A Step by Step Guide | Breezi

How to Design a Minimalist Website - A Step by Step Guide | Breezi | Design Revolution | Scoop.it
In this easy to follow step by step tutorial we cover the basics of making a simple website. You can start designing a simple website with Breezi today!

Via Rebeca Zuniga
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Ecommerce How To...
Scoop.it!

21 Beautifully Designed E-commerce Sites [+ Marty's 3 Picks]

21 Beautifully Designed E-commerce Sites [+ Marty's 3 Picks] | Design Revolution | Scoop.it

E-commerce websites are all over the internet. From ice cream to designer products, from your day to day grocery to hand made jewelry and almost anything you.

Marty Note
There are some great sites here. Many leave me cold as they focus so much on their products they forget to humanize their design with stories, people and warm colors. White on white is boring, clinical and hard to look at for very long. My theory is the web starts cold and it is our job as designers to warm it up. I would also bet "warmer" sites out convert "colder" ones. Here are my 3 favorites from a good list:

http://oliverspencer.co.uk/
High fashion always seems to know how to use beautiful people. I wouldn't say this site is "warm and friendly" as much as cool and exciting but that is what they are going for and the space they are in.

https://www.momastore.org
What a cool, real, friendly and surprising design for MoMA. The MoMA store is a great store but can be a tad off-putting. I was in a meeting once where a man who used to work at the MoMA store kept calling it, "THE MOMA". All I could do to not burst out laughing. This design helps break down that untouchable image and should convert well.

http://retail.cafeevoke.com/
This is a very clean ecommerce design. The products are beautiful and that helps. Still a tad on the cold side for me. Ironically this design looks like the old MoMA designs.


Even if your products are so expensive if you have to ask you can't afford them, warm and friendly outsells cold and snotty. I say that with NO DATA to back it up other than 12 years in ecommerce, over $30M in online sales and thousands and thousands of tests where I saw these universal truths come to the front over and over:

* Simple converts better than complex.

* Funny, surprise and engaging sells more than cold and clinical.

* Social beats anti-social.


Evoke shouldn't be junked up since clean lines are important to the high design products they sell, but some of that footer eggshell would go a long way to making the rest of page feel more approachable and less like if I break it aI buy it (lol). I couldn't resist putting a little color up in Eoke lolgo (see the image at the top of this page). So that Evoke doesn't sue me, that use of color in the O is MY interpretation not the Cafe Evoke's :).  



Via Catapult Ecommerce
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Nike Brand Design Rock Star Darrin Crescenzi Explains Game of Thrones And Power of Icons

Nike Brand Design Rock Star Darrin Crescenzi Explains Game of Thrones And Power of Icons | Design Revolution | Scoop.it

If you’re Nike Brand Design rock star Darrin Crescenzi, and you’ve created everything from the Nike Fuel gauge to the U.S. Men’s Olympic Basketball uniforms, what do you do in your spare time?

Marty Note
I've Scooped several pieces on the importance of creating a new visual language using icons. Arguably the best at this idea in the world is Nike. Darrin Crescenzi discusses tricks learned at Nike and his project to create icons for the addictive Game of Thrones books and HBO series. 

Here is my second Scoop on Icons and web design:

http://www.scoop.it/t/design-revolution/p/2568882241/power-of-icons-in-web-design-2 

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Sushi And Robots: Simple Simplicity Works But Hardest Design To Create

Sushi And Robots: Simple Simplicity Works But Hardest Design To Create | Design Revolution | Scoop.it

Sushi & Robots is the personal website of Jina Bolton, a designer, developer, and artist living in San Francisco.

Marty Note
Jina Bolton achieves the rarest of things simple simplicity. Saying "simple simplicity" sounds redundant, but it conveys just how hard it is to be quiet online. In a crowded noisy room the person standing alone in a corner catches the eye. Simple create distinction and gathers attention.

Simple works for other reasons than it is so hard to do. Simple works because confidence is clear. I've been selling, a now detested word btw, one thing or another for 30 years. One theme has remained constant. Quiet calm confidence works.

We buy people first. This is whey People Not Things Sell (http://scenttrail.blogspot.com/2012/06/startup-websites-people-not-things-sell.html). Jina's beautiful photograph with the engagement stare shows the power of people on a web page and that look straight out to the visitor is my 2nd favorite (first being staring at a Call To Action).

I've seen many sales approaches from screaming Crazy Eddie style to the make you (the buyer) feel stupid. Altruistic quiet confidence works best. Altruism because selling is sharing, teaching and being taught. Selling is and has always been about the relationship you are building, the connection you make.

This is why quiet and simple work so well in a website design. Quiet and simple like Jina's Sushi and Robots says you know yourself, you want to know me and there is room for our relationship to flourish. Well done Jina. Steal everythig you can from Sushi and Robots.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Braun's House Is Bauhaus - Beautiful Simple Design From Braun Japan

Braun's House Is Bauhaus - Beautiful Simple Design From Braun Japan | Design Revolution | Scoop.it

Marty Note
I've decided to pattern my curation today, to connect everything with an umbrella theme. My first attempt at this umbrella idea is to tie the Revolutions' Scoops to my love of art. This amazing Braun Japan site evokes the clean lines, simple colors and spiritual quiet of German Bauhaus designers such as: Walter Gropius, Marcel Breuer and Mies van der Rohe. 

How can we bring those painfully won design lessons to our too chaotic time? Check out Braun's Japanese site for the art of selling in simple black and white time.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Steal This: Design Within Reach Rocks Social, Blog and Website UX

Steal This: Design Within Reach Rocks Social, Blog and Website UX | Design Revolution | Scoop.it

Discover the source for enduring, purposeful and innovative furniture and accessories. Many items are in stock and ready to ship at new lower shipping rates.

Marty Note
DWR has it going on. Their social is in constant motion and fun. Website design has always been one of the cleanest onlline and they are expanding in creative ways. DWR.com rocks and erns a Steal This from the Revolutions on Scoop.it.

http://www.dailymarkets.com/stock/2012/08/27/design-within-reach-announces-studio-expansions-and-new-openings/


Great article on all the DWR.com changes, expansions and cool moves.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Did Dan Mall Solve The Portfolio Problem?

Did Dan Mall Solve The Portfolio Problem? | Design Revolution | Scoop.it

Marty Note
Dan Mall is a talented designer. His designs for clients such as Crayola are colorful, clear and engaging. The reason he may have solved the portfolio problem is his main page is a series of simple green circles organized, floating really, in a clean timeline. You don't see his website designs until clicking. He sells the click.

The portfolio problem happens when placing 3 or 30 website examples on a page. There is an overwhelming sensation. You can't see anything. There is an explosion of color, style and CSS. Every website suffers by association. Dan Mall's solution is brilliant, elegant and simple much like his designs.

Well done!

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Brilliant Pattern Tap Looks At Website Design In Pieces Organized By Tags

Brilliant Pattern Tap Looks At Website Design In Pieces Organized By Tags | Design Revolution | Scoop.it

Marty Note
PatternTap.com is a great site. Instead of looking at websites as a whole PatternTap.com breaks them down into their parts, then tags the parts and organizes great examples of repeitition or shadow or creative examples other web design problems. This site helps designers dig whatever ditch is causing them problems at the moment. Need hints or ideas about how to fix a problem with that form, image or navigation? PatternTap.com is the solution.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

25 Beautifully Colorful Websites [+ Marty Favs]

25 Beautifully Colorful Websites [+ Marty Favs] | Design Revolution | Scoop.it
A gallery of 25 colorful websites that you won't want to miss.


Marty Note
Color is so important in web design. Color can overwhelm or leave you cold. Here are 25 examples of great uses of color. My favorites:

* Simplicity - wouldn't work for e-commerce but is a great look for entertainment sites.
* Marius Roosendaal http://www.mariusroosendaal.com

* Pixel House - http://www.pixel-house.com.au/ (design has changed but same careful use of gradient, tough to use full page color without it feeling overwhelming these guys can).

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

More Ecomm Eye Candy: Fab is FAB In Inc.'s List Of 5 Top Ecomm Designs

More Ecomm Eye Candy: Fab is FAB In Inc.'s List Of 5 Top Ecomm Designs | Design Revolution | Scoop.it
The best online retailers carve out a niche and connect with their customers in a unique way. Here are five online retail companies that carved out a position in their niche.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

New Apple iTunes Store Look and Feel [due in October]

New Apple iTunes Store Look and Feel [due in October] | Design Revolution | Scoop.it

iTunes 11 makes it easier to enjoy your media collection, thanks to a redesigned player, a simplified shopping experience, and more iCloud features.


Marty Note
Looking for good portal designs I found the new iTunes design due out in October. Design looks similar but the "in place" features look cool and new. More cloud too.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Weekend Eye Candy: 20 Cool Ecommerce Website Designs

Weekend Eye Candy: 20 Cool Ecommerce Website Designs | Design Revolution | Scoop.it

Marty Note
My favorites from this award winning list?

http://www.klokkerent.com/


http://sohofixed.com/bikes/


Great ecommerce is formed on some simple ideas such as:

* What you do with your hero (largest image).

* How you treat your navigation.

* Use of convention (some conventions are good).

* How you map image, copy, nav.

* Trust signals (testimonials, design, layout).

* Nonverbals (easy, hard, confused, smart, simple).


See not so hard (lol).

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Why Being A Website Design Minimalist Is A Good Idea and So Hard To Do

Why Being A Website Design Minimalist Is A Good Idea and So Hard To Do | Design Revolution | Scoop.it

Marty Note
Yesterday I shared what I thought would be a great Scoop on how to create a minimalist web design. The scoop didn't do grerat. I realized there is a missing element, a missing story about WHY minimalism online is such an important skill.

Web 3.0 is will be powered by a different engine. As we begin to understand conversion signals, use predictive analytics more creatively, social shopping and social search continue to mature, and as the semantic web guides sentiment and emotion website design will need to shift away from lowest common denominator "portal" designs.


We design websites now to herd and covert as many cats as possible. Have you ever tried to herd cats? No easy even as a mental exercise (lol). As websites respond more to YOU and what you are doing new pressures will be placed on design. I like to say the future converts better.


I will amend that statement to the future converts better IF we understand how to create the website designs to support a better converting future. Minimalism will be the most likely answer since the behind the curtain engine will be shouldering at least 50% of the conversion burden.


In the near future throwing more shinning objects in front of the curtain could talk a prospect right out of a sale. Simple, quiet minimalism is the obvious choice. Here is the rub. Minimalism is the HARDEST design skill to have by far bar none. This truth seems nonsensical. It would seem putting 3 elements on a page would be easier than putting 10. If simple placement was the issue fewer would be easier than more.

Since website design is ART and SCIENCE creating an effective design for fewer elements is harder, fewer involve more skill. Where can you even practice minimalism web design now?


It is almost impossible since our behind the curation engines don't have the sophistication they will. I say that knowing in all of my link research 10% of a site's links usually command 90% of the traffic. What is the problem?


We are the problem. We load links on pages in the absurd hope they matter. They don't and never will. The beautiful thing about Internet marketing is the MATH behind it. When something matters you KNOW right away. Put up an article and watch the backlinks and viral creep. People vote with their most precious currency - their time.

Once we move our designs in line with the 10% of things our audience really care about life gets easier and the future converts better. Since minimalism in web design is about to be all the rage, here once again is the link to the post on how to create a beautiful minimalist design:



http://www.scoop.it/t/design-revolution/p/2607206724/how-to-design-a-minimalist-website-a-step-by-step-guide-breezi

more...
Brian Yanish - MarketingHits.com's comment, September 7, 2012 8:40 AM
For minimal website design to work for content and/or product rich sites the company really needs to KNOW their visitor. We are all leaving data trails, smart companies will use that data to serve content or products to ME. If they make it all push marketing it will fail.

The best way to server personalized content will be on a minimalist design.

Here is a great article about personalized data marketing.
http://bit.ly/Qr2i6P
Scooped by Martin (Marty) Smith
Scoop.it!

Web Design & Alexander Calder's "Circus" [Video]

From Oct. 16, 2008 Feb. 15, 2009, the Whitney Museum of American Art in New York presents "Alexander Calder: The Paris Years, 1926-1933" http://www.whitney.o...

 

Marty Note
Every important element of web design is present in Calder's Circus. I love this entire video, but some of my favorite moments happen as Calder pulls his heavy suitcases marked with that distinctive signature CALDER out onto an empty floor. 

In moments the floor is transformed. We see behind the curtain as the circus takes shape.  The ring is built. The Master of Ceremony announces the first act and Calder begins his ingenious play. Web design follows this same path with slightly different tools. 

We start with a blank slate, a flat screen. Calder uses a meme, the circus, to create great art. The circus meme is so common he can create with bent wire, motion and a wisp of hair. His viewers (analogous to website visitors) "see" the circus. They happily fill in the blanks. 

Filling in the blanks is the hardest thing to teach in web design. We want to create the entire board, to color inside all the lines until the image is complete. The problem is the web can't complete a picture. We work with bent wire and a shock of hair too. Our best bet, as Internet marketers, is to transform our web design thinking. 

We transform our thinking by letting go.


We must give up the desire to complete the picture, a very difficult thing for an American who isn't a Buddhist :). We transform our thinking by allowing visitors to play with our circus. We change our thinking when we respond to how our guests play with our toys when we layer our circus dreams with theirs. 

We must let go of the idea that there is only ONE circus and only we can be its Master of Ceremonies. If we were Calder's children or grandchildren we couldn't be restrained from playing too.


Great web sites are like Calder's circus. Websites too are built from bent wire and a shock of hair (code, graphics, images, copy, navigation). Great websites are guided by play and happening now. If others play with your website's circus, tell others about your site and suggest ways you web pages can be better then you deserve large magic black cases with CALDER written on the side too. 


more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Most Pinned A Cool New Social Segmentation From CB2 And A Web Design Steal This

Most Pinned A Cool New Social Segmentation From CB2 And A Web Design Steal This | Design Revolution | Scoop.it

CB2 - affordable, modern housewares and furniture for apartment, loft and home...



Marty Note
I was writing the first of Atlantic BT's September Ecommerce Tips (http://www.atlanticbt.com/blog/september-is-e-commerce-holiday-tips-month-at-atlantic-bt/ ) when I stumbled upon a very cool idea from CB2 - social segmentation. Every ecommerce site needs to create product segments and categories.

Smart ecomm merchants know how to create cool segments that get customers to what they are looking for faster producing higher conversion rates. CB2's "Most Pinned" segment is a very cool way of saying "best sellers" without being so normal and boring. Most Pinned helps position CB2 as contemporary and cool (they are the cool version of Crate and Barrel).

If you are designing your website or holiday campaigns steal CB2's social segmentation idea and find others such as Most ReTweeted or Most Talked About. When you bring in the power of the mob you make purchasing easier and less stressful.

Web 3.0 will be about breaking down the barriers to feedback. In real time we will feed back to our shoppers and B2B customers what is happening NOW and what that means to trends. Anytime you can pull in the power of the smart mob do so is a good rule for Web 3.0.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Power of Icons In Web Design 2

Power of Icons In Web Design 2 | Design Revolution | Scoop.it

Marty Note
Discussed the power of icons last week (http://www.scoop.it/t/design-revolution/p/2532377256/genius-of-icons-and-a-sprinkle-of-copy ) to good response. Here are 3 more examples of great use of icons as mini-stories, navigation and website organization:

http://www.moxycreative.com/

 

http://foodbeast.com/content/

 

http://thenounproject.com/


Icons can become a magical visual language. If icons are easy to understand they may create a visual language built on sticky ideas, common sticky ideas, but unique to a particular website. The goal of every website is conversion and icons can help.

Conversion lives inside of a million variables.  Can customers understand your communication? Icons ireside somewhere between words and pictures. Icons can be confusing and off-putting. Done well icons create a bond with customers as they learn your unique language and become proud of their ability to decode. Once a customer arrives at that place, where they are proud of understanding your unique language, they are loyal and valuable. 

 

Good Free icons resource that just got Scooped: 

http://www.scoop.it/t/business-futures/p/2572865576/free-icons-for-your-presentations 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Getting Pricing Design Right On A Webpage

Getting Pricing Design Right On A Webpage | Design Revolution | Scoop.it

Pyconic is a set of Royalty-Free Vector Icons, Raster and Font Formats for User Interface Designers.

Marty Note
It is easy to do pricing wrong on a webpage. Wrong is any design that reduces conversion and right or correct design does the opposite. With that much floating-point latitude it is hard to understand how to do pricing right. There doesn't seem to be best practices you can count on.

See sometimes that feeling you have that there aren't reliable best practices is because there are way too many variables to form a universal truth. Pricing is one of those "too any variables" Internet marketing situations. In other words, in this case your feeling there are no best practices to count on in all situations is correct.

The link above does pricing right though I'm not sure about making the pricing page their home page (another discussion for another time). From this Dan Ariely perfect 3-point list (read Predictably Irrational to know the importance of the 3 selection list) I can tell the middle selection, Vector Pack, is where they want customers to go. That is the sweet spot.

See the pattern of the jumps? $39 becomes $59 becomes $90. Wait, how did we get to $90 so fast? We got there because no one buys the $90 option in such a list and Pyconic knows this and is using the set point of $90 to make the $59 look like a "value". Well done.

Pyconic's design is GENIUS on the subconscious level where much of buying decisions are made. Here is an example that gets pricing dead wrong:

http://www.shopify.com/pricing

Too many options and pattern is strange. Better off to drop the upper most "too many choices" option and reduce down to the three that look prepared to do Dan Ariely Predictably Irrational pricing.


Sometimes web design isn't JUST the surface. Sometimes design is what is happening in MY MIND (where "My" is your customer). You "design in" the path you want your customers to take as Pyconic did and Shopify did not.

Want to read mor on pricing? One of my most popular ScentTrails is on pricing:

How To Price Your Product Or Service
http://scenttrail.blogspot.com/2011/07/how-to-price-your-product-or-service.html

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Genius Of Icons And A Sprinkle Of Copy

Genius Of Icons And A Sprinkle Of Copy | Design Revolution | Scoop.it

Kaggle is a platform for data prediction competitions. Companies, organizations and researchers post their data and have it scrutinized by the world's best statisticians.

Marty Note
Icons especially related icons are form a quick brand-like visual language. "Related" means the icon is already implied by your copy you are just unlocking the visual identity inside the words. Words + related graphic is more powerfully engaging than words or icon alone.

I still believe in the strategic use of people to warm up even icon pages (read my people not things sell post: http://scenttrail.blogspot.com/2012/06/startup-websites-people-not-things-sell.html ), but this page from the Kaggle site is a solid example of the power of matched icons.

It would be easy to think about NOT including people on a hosting page since we are talking about hardware and its related concepts. Yeah one problem with that is we buy from PEOPLE in the end not cartoons. That said, we have to capture attention first and this example of using icons and a smattering of copy does capture and guide attention beautifully.

Found this example with another new favorite tool PatternTap.com where examples of best in breed are organized against common Internet marketing ideas such as best use of icons.

more...
No comment yet.
Rescooped by Martin (Marty) Smith from AtDotCom Social media
Scoop.it!

State of Graphic Design | Visual.ly [Infographic]

State of Graphic Design | Visual.ly [Infographic] | Design Revolution | Scoop.it
Smartpress.com conducted a survey to aggregate the opinion of dozens of the best and most-talented graphic designers in the industry.

Via John van den Brink
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Lore. Learn more - Great Use Of Icons In Web Design [Example]

Lore. Learn more - Great Use Of Icons In Web Design [Example] | Design Revolution | Scoop.it

The social network for education. Simple, elegant course management meets social networking. All for free.

Marty Note
I've always had a thing for icons. They are so clean, simple and engaging. Hard to beat an icon to communicate a complex message in shorthand much like a brand. Found This excellent education site with its great use of icons from PatternTap.com (my new secret weapon to find best of across a variety of ideas).

As much as I love the icons here, some PEOPLE looking at me (views out to visitors are engaging) would warm up what can come off as an icon-only site. Icons as ends unto themselves don't work as well as a means to an end.

more...
No comment yet.