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The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today

The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today | Design Revolution | Scoop.it
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.
Martin (Marty) Smith's insight:

Love this graphic, part of a solid Social Media Today article about how color converts. 

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Drora Arussy's curator insight, June 16, 2013 9:46 AM

Color speaks to us - from what the teacher wears in a frontal classroom to what the background color is in a virtual assessment. We want our students to connect and "buy into" what we are teaching, branding is so important. As a side note, note that blue (of blue and white fame) signifies dependability and strength, isn't that what we want our students to see when they think of Hebrew and Israel? Of course, we would love to have all the colors blended in at certain points, be aware of the colors you use across the board - literal and virtual.

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Beautiful Color in Web Design 21 Examples Inspire

Beautiful Color in Web Design 21 Examples Inspire | Design Revolution | Scoop.it
There is no doubt that choosing the right colors for a design is a very important step of the creative process. We need to think about the message and the style
Martin (Marty) Smith's insight:

Pick 3 Best Examples Competition
Love at least 3 of these examples of great use of color in website design. Can you pick the 3? Share your top 3 in comments. 

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Latest Trends in Web Design [Infographic]

Latest Trends in Web Design [Infographic] | Design Revolution | Scoop.it
Infographic: Latest Trends in Web Design. Which web design trends have ruled the first quarter of 2013 and what you should be focusing on.
Martin (Marty) Smith's insight:

Responsive To Visual
Excellent infographic summarizing current web design trends from responsive to larger images and more of them. I would add in @Scoopit's Lean Content Movement ( http://www.atlanticbt.com/blog/the-lean-content-movement/ ), but excellent summary of what is happening now.

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Michael Wilkinson's curator insight, March 21, 2014 2:09 AM

Web design trends of 2013, can use a guide to keep website up to date with current trends and appeal to users.

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Why Using ‘Vine’ for Marketing Makes Complete Sense

Why Using ‘Vine’ for Marketing Makes Complete Sense | Design Revolution | Scoop.it
By now we all know the benefits of Facebook and Twitter and how they help drive business. And while reading through various feeds, you will have undoubtedly

Via Thomas Faltin
Martin (Marty) Smith's insight:

There MUST be a way to use Vine for business, but the 6 second looped video has eluded me. This Business 2 Community post helps you find a way in to use Vine for business.

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WhatsApp - Mobile Redesign Concept [pictures]

The current design of WhatsApp looks not really pretty. So I was busy for a few days to create a redesign concept.Enjoy!
Martin (Marty) Smith's insight:

Great process share.

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Great Design Q&A with Allen Wyke - Ripple Group Founder

Great Design Q&A with Allen Wyke - Ripple Group Founder | Design Revolution | Scoop.it
Allen Wyke is a digital media and technology consultant and the founder of Ripple Group.   He has over 15 years of direct operational experience in digital media, online advertising, software and e...
Martin (Marty) Smith's insight:

Design & Business Q&A
Love these excellent design tips via @Alignsales interview with 

Allen Wyke such as:

* Listen and learn first, design and sell second.

* Product Managers = center of any company's ecosystem.

* Agile Marketing cool idea, hard to execute in reality.

* How create great design? Hire great designers.


Fantastic interview with a down to earth visionary.  

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42 Design/Tech Magazines Inspire

42 Design/Tech Magazines Inspire | Design Revolution | Scoop.it
Regardless of what it is that you're selling, in order to remain competitive, you have to know exactly, what's going on in the field you're working in.
Martin (Marty) Smith's insight:

Since one of the best ways to learn design is to look at OPD (Other People's Designs) take a look through these excellent design references and LEARN.

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Best of Web Design in 2012 Inspires: Examples of Scoop.it Lean Content Movement

Best of Web Design in 2012 Inspires: Examples of Scoop.it Lean Content Movement | Design Revolution | Scoop.it
First of all, we would like to wish a Happy New Year to all of our readers! And to start 2013, we decided to gather some of the most appreciated designs we
Martin (Marty) Smith's insight:

Evidence Of The Lean Content Movement
I like the balance of smooth as butter UX combined with large supportive graphics in these best of 2012 website design examples. The team at Scoop.it is creating a "Lean Content Movement". See my blog post on the subject here:

http://www.atlanticbt.com/blog/the-lean-content-movement/ 


One aspect of the Lean Content Movement is to tell more story with fewer words, images, navigation and anything and everything else. These Best Of 2012 designs achieve more with less. 



 

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Get Your Facebook Page Ready For Graph Search

Get Your Facebook Page Ready For Graph Search | Design Revolution | Scoop.it

Helpful timely HOW TO and there is more work to be done than you may realize. 

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Design Thinking ROCKS

Design Thinking ROCKS | Design Revolution | Scoop.it
When we are given a problem to solve, we spend time thinking about the problem and reframe the issue and try many things in our head to move towards a solution. Design thinking actually takes the problem to the customer ...

Via A. Kosuke, Antonios Bouris
Martin (Marty) Smith's insight:

Design thinking and IDEO rocks. 

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The SEO of Responsive Web Design

The SEO of Responsive Web Design | Design Revolution | Scoop.it
Will Critchlow announced back in November that Distilled's blog was updated with a new responsive design, but it occurred to me recently that we never went into the specifics of why responsive web design is so great.
Martin (Marty) Smith's insight:

Listening to the experts my friend Phil Buckley (@1918) lined up via Skype for his SEORaleigh session on "Technical SEO" I wrote this note:

RESPONSIVE Design Done Wrong KILLS SEO.

Didn't know how many new SEO pitfalls responsive brings. It figures, as much as Google says they want responsive the nature of a spider crawl is it must have SOMETHING to crawl.

The many hidden SEO traps of responsive design got me to write another large note:

RESPONSIVE projects MUST have a SEO Champion.

The "SEO Champion" is there for one reason, to protect the content's ability to get into a search engine. Without such a watchdog Responsive could crater a website existing rankings and make it hard to get new ones.

Content must work for VISITORS and SPIDERS was the last note I made.

Find the handout from this session here:

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Brainstorm Alone Here's How From How

Brainstorm Alone Here's How From How | Design Revolution | Scoop.it
Brainstorming alone can be a lonely and listless experience. But not to worry. Here are nine steps to keep solo brainstorming for your design projects fresh and productive—even if you're all alone.
Martin (Marty) Smith's insight:

Great post from the design magazine HOW on ways to do something that seems impossible - brainstorm alone. Much of what How describes in this excellent post is something I think of as "thought experiments", but keeping our minds flexible and open may be the most important "exercise" we do these days. 

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60 Less Is More Minimal Website Designs Inspire

60 Less Is More Minimal Website Designs Inspire | Design Revolution | Scoop.it
Minimalist design means using simple and basic elements only in the design. This article shares 60+ beautiful web designs that showcase minimalism in web design.
Martin (Marty) Smith's insight:

Minimal is so hard in website design. Mission creep is inevitable. We layer on more and more. Stopping that train is impossible or maybe not as these 60 website designs demonstrate. 

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Fonts & Colors Big Brands Use To Win Loyalty and Promote Engagement [Infographic]

Fonts & Colors Big Brands Use To Win Loyalty and Promote Engagement [Infographic] | Design Revolution | Scoop.it
Having trouble coming up with a logo? Our latest study highlights which combinations of fonts, colors and formats are used by the world's top brands.
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Birth of the Cool: 2012 UI, UX Design Trends

Birth of the Cool: 2012 UI, UX Design Trends | Design Revolution | Scoop.it

User Experience UX Software Design 2013 Trends. Agree, big 2013 design trends include:

* Visual Marketing & Design Simplicity (lean content, lots of Infographics and other data visualizations).

* Content Marketing heavily influenced by mobile first and mobile's content constraints (speed, small, UI).

 

Would add bubbles about the size of "mobile first" for:
* Predictive Analytics.

* Real Time "read the cookie, fire the design" triggers.

* Move to branching business logic controlling design elements.

 

I may be the only champion of the freedom from design boxes movement. I just don't see UX and design functioning in such limited ways for much longer. Design is most impactful when it is relevant and we have enough persona and behavior information to "read the cookie, fire the design" now. 

Why aren't we?

I saw this same problem with the move from A/B to multivariate testing. MVP testing puts such a load on shifting THINKING and creative that adoption was slow. AI-like web design has the same problem. Once you create a branching path algorithm based on personas and behaviors you need LOTS of creative to support the move.  


Oh, this isn't the ONLY time I've been up on a soapbox all by my lonesome.  


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Storytelling Is The New SEO [Raleigh SEO Meetup 3.26]

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.


And yes, SEO is the great white whale :).


******
6,000+ views on Slideshare with 30% of those comeing from this page (1735). Impressive AND Scoopit leads keep coming long after Slideshare removed the presentation from their homepage.


http://www.slideshare.net/martinmartysmith/storytelling-new-seo


Martin (Marty) Smith's insight:

A great Question was asked on SlideShare (where the link goes), here is that question:

Gael de Talhouet, Global Digital Director at Henkel Hi Martin, Great pres. Now, you worked for P&G so you will understand my question : I perfectly get story telling for brands like Patagonia, but what can that mean for detergent or dishwashing brands ?

My Answer
Every brand must build an emotional connection. Tide does 'Loads of Hope' when they bring truckloads of washers and dryers to disaster relief areas so people can have clean clothes. When they do that the brand's dimensions include emotional connection and social relevance. If you think of Jim Stengel's book Grow you realize Tide is about PRIDE and so restoring pride after a disaster is perfectly aligned with the brand. Good question. Hope that helps.

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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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Warholize.me - Cool Design Tool

Warholize.me - Cool Design Tool | Design Revolution | Scoop.it
The Warholizer. Transform your favourite pictures online at www.warholize.me
Martin (Marty) Smith's insight:

Love this simple and easy to use tool. You put in an image, select a color and a quote and out pops a Warhol. Amazing and something Andy would have loved especailly if he was making a few bucks off the deal :).

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Ressources pour les cours d'anglais's curator insight, February 27, 2014 12:47 PM

J'aime bien ce site que je vais utiliser dès demain pour créer des slogans.

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8 UI, UX Tips For Amazing Software or Website Development

8 UI, UX Tips For Amazing Software or Website Development | Design Revolution | Scoop.it
UI & UX are key factors that influence on user behavior. UI & UX solutions can lead to a successful tandem between software development and end-usage experience.
Martin (Marty) Smith's insight:

Design Tips
These tips rock. Very specific and several are new to me. For example, despite my Director of Ecommerce roots I did not know that 40% of purchases on an ecommerce website are impulse buys. These tips help you maximize the impulse and convert visitors to buyers and advocates.

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10 Basic Tips About Responsive Design - Infographic

10 Basic Tips About Responsive Design - Infographic | Design Revolution | Scoop.it
Responsive web design could be a specific sort of internet development and design that utilizes CSS3 with fluid proportion-based grids to adapt the layout of a design to viewing setting.
Martin (Marty) Smith's insight:

Great infographic. Don't assume because it is reponsive it is GOOD or EASY (it is neither) and beware SEO complications. 

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The Role of DESIGNER In A Time of BIG DATA

The Role of DESIGNER In A Time of BIG DATA | Design Revolution | Scoop.it
What's the role of designers in the age of big data?
Martin (Marty) Smith's insight:

Great wandering post about our increasing dependence on those who can organize, visualize and present DATA so we may ACT. The other clear idea is how the very definition of "designer" is changing from a static role to a more universal guide.


Designers should be involved in every business process since their art is making it easier for others to engage, share and spreacd. Engage, share and spread is a pretty good summary of what Internet marketing is now. 

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Want To Make MILLIONS Online? Use Images Like This In Your Website Designs

Want To Make MILLIONS Online? Use Images Like This In Your Website Designs | Design Revolution | Scoop.it
They say a picture is worth a thousand words. True or not, images are an important part of any website we create. Since it is so easy to embed an image in a website (even the process of creating your

Via Robin Good, John van den Brink
Martin (Marty) Smith's insight:

Confessions of A Director of Ecommerce
I've spent the last few years trying to share as many "secrets" as I learned as a Director of Ecommerce. I don't run an ecommerce website anymore so can afford to be generous (lol). 

One of my pet peeves was directing the eye sight line of people in our images. I wanted the eyes pointed at something that mattered. People follow the eye line of those they are looking at. We had three tactics:

1. Gaze straight at visitor - promotes engagement.

2. Gaze directly at a Call To Action - promotes clicks.

3. Gaze at other people in same picture - promotes connection.

 

 We used #1 for pages with broad reach such as our homepage and category top-level pages. 

We used #2 in 4Q on the home page and bending the sight lines of any people in images on a product page works well (our product pages tended to make the PRODUCTS the heroes so few people). 

We used #3 when connection was one of the benefits of a product. If you sell wine, travel or family cars you may want to have pictures of people looking at each other. I would never ONLY have this picture on a webpage since it can make the viewer feel left out. 

The natural companion to the "connection" picture is a picture of a single person gazing out at the viewer. This says, "Yes, we see you, value your visit and want to be friends". 


Websites communicate SO MUCH in covert ways. Balancing what you say with one image such as the people looking at each other with another image to promote engagement is the game you play, the inside baseball "secrets" that separate teams capable of making millions in profits online from those who won't and wonder why :).M 

 

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Robin Good's curator insight, March 6, 2013 5:40 AM


If you want to learn how to use images effectively inside your website or blog here is a truly excellent guide by Chistian Vasile on 1WD.


In the guide you will find rational and fact-supported advice on how to choose, place and test image use inside web-based content as well as lots of extremely relevant examples of effective image use online.


From the original article: "...if you manage to find the right pictures and insert them in the right places, they can do wonders for you, as they did for some others."


Well written. Informative. Resourceful. 8/10


Full guide: http://www.1stwebdesigner.com/design/images-on-web-design-usability-guide/



Peter Zalman's curator insight, March 10, 2013 8:06 AM

#cro

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Make Customers Fall in Love with Your Business: 20 Tips From @KISSmetrics and @ScentTrail

Make Customers Fall in Love with Your Business: 20 Tips From @KISSmetrics and @ScentTrail | Design Revolution | Scoop.it
Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important.
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Martin (Marty) Smith's curator insight, March 6, 2013 2:27 PM

Great @KISSmetrics Post. Their 10 Ways:

1. Treat Customers Right - Genuinely Interact.
2. Don't Come On Too Strong - Have Respect.

3. Listen - Hear what customers are saying.

4. Continue - Offer ongoing 

5. Partners not customers - communication is 2 way.

6. Build Trust - No Surprises good or bad.

7. Be Transparent - HONESTY always wins in the end. 

8. Keep Your Promises & Only make keepable ones.

9. Customer is always RIGHT.

10. Say THANK YOU and be KIND.

These are great and I would add:

1. Know YOURSELF, be consistent and true.
2. Have FUN (fun is contagious).

3. LOVE what you do (passion is contagious).

4. LOVE who you do it with (or fake it until you make it).

5. Stay Calm, Carry On

6. Change the World

7. Share and then SHARE some More.

8. Align your company to Stengel's Brand Ideals.

9. LISTEN more than you TALK.

10. Curate more than you Create.

 

 Do any five of these consistenly and like, trust and respect may just turn to LOVE. 

 

John van den Brink's curator insight, March 6, 2013 2:55 PM

Great tips! Thank you @KISSmetrics and @ScentTrail

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Graphic Design from Around the World 3: Developing Countries

Graphic Design from Around the World 3: Developing Countries | Design Revolution | Scoop.it
The third part of the series 'Graphic Design from Around the World' will feature graphic design from 'developing countries'.
Martin (Marty) Smith's insight:

I like to look at exampls of graphic design from different perspective of my own to tear down preconceptions and see new ways in. There are several examples of great graphic design in this batch.

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Branding: How It Works in a Social Media Age [INFOGRAPHIC]

Branding: How It Works in a Social Media Age [INFOGRAPHIC] | Design Revolution | Scoop.it
Branding and social media — they seem to go together so well, yet they're both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social ...
Martin (Marty) Smith's insight:

Worth taking another look at this excellent branding infographic.

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Jack Tang's comment, March 15, 2013 1:14 AM
Media and branding is always been mention together. The fastest to get your brand well known by everyone is though media channels like TV ads and internet. According to research, that TV ads advertisement has the biggest revenue in the industry
An, SungBin's comment, March 15, 2013 1:33 AM
because of these days internet immprovement, most of companies advertise there brand and products through internet like facebook and twitter. in article there are more facebook users than a twitter user in US. however, more people in twitter are saying only positive reactions to certain brand.
Kevin Chai's comment, March 15, 2013 3:17 AM
The article seems to be focused on a comparison between the effectiveness of marketing on Facebook or Twitter, with very little information regarding other sources of social media. Facebook is a decidedly more effective marketing tool than Twitter is, with their brand much more likely to spread there than on Twitter. However, Facebook is also a little bit more objective, due to how lenient females are on Twitter. While it does give a little bit of detail regarding how effective the two social media platforms are, much of these statements are something that we already knew and so this article does not contribute much to the understanding of branding.
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How Facebook Graph Search Is Example Of Web 3.0's Smarter Infrastructure

How Facebook Graph Search Is Example Of Web 3.0's  Smarter Infrastructure | Design Revolution | Scoop.it
Web 3.0 will enable an unprecedented level of intelligence in almost all systems and applications.
Martin (Marty) Smith's insight:

Interesting take on Facebook's graphic search an example of the new, more flexible and intuitive Web 3.0 design. 

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