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Beauty, Warmth and Color In Website Design [50 Examples + Marty Note]

Beauty, Warmth and Color In Website Design [50 Examples + Marty Note] | Design Revolution | Scoop.it

Marty Note
I am looking at a lot of sites right now to help refine my ScentTrail Marketing blog. Color is tough online. A little color can go a LONG way. Websites start cold. Our job as Internet marketers is to warm them up. Here is how I like to warm up a website's design:

* Color.

* Images (with people).

* Copy (especially teaser headlines).

* Clear navigation.

* Tagging the brand (helps create a sense of being in right place).

* Clear and omnipresent contact information.

* Testimonials (quotes from others that aren't ME or US lol).

* Heroes that match the seasons (can be tough if you are a global brand).

The last one is worth discussing. Time doesn't really exist online. Lack of a sense of time is what makes websites feel like Vegas where there are no clocks; weather and you rarely go out (lol). One way you connect to emotions and feeling is to feel like Christmas when it is Christmas.

If you are a global brand a picture of snow and trees turning may not work. Instead use images that address the IDEA of fall such as people in sweaters or displace your heroes (largest images on the page) to a location that suggest fall (mountains). You can also create interesting juxtapositions - winter in the desert.

The last example uses language to connect to time. Words with time IN THEM such as Fall, Winter, Spring and Summer are POWERFUL warming words when used in connection with the calendar.

 

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27+ Free and Premium Left Menu Wordpress Themes | Crazy Pixels

27+ Free and Premium Left Menu Wordpress Themes | Crazy Pixels | Design Revolution | Scoop.it
Left menu Wordpress theme will fit to any portfolio or blog. As a rule, such themes have a left menu and a picture (or a collection of photos) on the right side.


Marty Note
Great share from Pasha Shmit. I prefer left menu stacks for SEO and ease of use reasons. Thanks.

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Looking At Cool WordPress Templates For ScentTrail Marketing, Jump In and Help

Looking At Cool WordPress Templates For ScentTrail Marketing, Jump In and Help | Design Revolution | Scoop.it

Marty Note
ScentTrail Marketing (http://ScentTrail.blogspot.com) needs a facelift. I am looking hard at WordPress Templates. Here are 2 I like so far:

http://templates.entheosweb.com/template_number/36612.asp

 

http://templates.entheosweb.com/template_number/36893.asp

Got any favorite website looks and feels? Share anything I should see before making a final choice? Feel free to share favorite content sites too. ScentTrail Marketing is about to become more like Mashable with many authors and feeds.

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Top 10 Websites For Designers - September 2012 | HOW Design

Top 10 Websites For Designers - September 2012 | HOW Design | Design Revolution | Scoop.it

Every month HOW scours the web to find the best design websites. Then we compile the top promo sites, design tools, resources and sites for creative time-outs.

Marty Note
How tends toward the love of the self promotion since most of their readers are designers, but there are some great "steal this" examples in here.

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15 Examples of Cool Twitter Header Images, Adding More Daily For Cool Header Contest

15 Examples of Cool Twitter Header Images, Adding More Daily For Cool Header Contest | Design Revolution | Scoop.it

September 26 Update
Added 10 more examples of cool Twitter header treatments. Will update daily and be sure to ENTER your new twitter header when you have it so we can help promote it as part of our Cool Twitter Images Contest. 

http://www.atlanticbt.com/blog/coolest-twitter-header-image-contest/ 

Enter: Tweet anything but include via @Atlanticbt and #TwitHeadContest to enter.

Follow @Atlanticbt: We confirm entries with a dm and follow back those who follow us. 

Deadline
is Monday October 1st.  

Contest Page: http://www.atlanticbt.com/blog/coolest-twitter-header-image-contest/ 

Our "contest' is more like a curation poll to share cool uses of this new Twitter feature. The contest is not assoicated with Twitter the corporation or brand in any way.  

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dj Goddessa's comment, September 25, 2012 7:55 PM
Thank you, Marty for the nudge to get my profile in order. Saw the examples afterwards and not worthy of an award, but at least my profile is not an eyesore anymore. Instructions were great...even Granny could do it!

http://twitter.com/djGoddessa



Liz Wilson's comment, September 26, 2012 3:39 AM
Thanks for including me Marty - blown away to be on your shortlist!
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35 Inspirational E-Commerce Website Designs

35 Inspirational E-Commerce Website Designs | Design Revolution | Scoop.it
Web designers frequently browse through CSS Galleries Websites, Well-designed e-commerce sites can provide a more enjoyable user experience, and they can also be excellent sources of design inspiration.


Marty Note

Great ecomm designs here. My favorites:

* http://www.madsencycles.com/ 
Love this design. Don't like the hero looking off page without the buy button being in her sightline, but other than that pretty sizable problem I love the design.

http://wtfjeans.com/ 
 Love the concept of selling out on your home page and then moving to a soft conversion of get on our mailing list so you don't miss the next run, brilliant marketing. 


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Where Money Meets Design In Ecomm: Best Ecommerce Product Pages [Examples]

Where Money Meets Design In Ecomm: Best Ecommerce Product Pages [Examples] | Design Revolution | Scoop.it

Marty Note
You can almost get everything else WRONG and still make money if your ecommerce product pages rock, almost. This article contains some good tips. I have a few I will add at another time of the, "If I tell you I have to kill you," variety from 12 years of E-Comm :). This article also misses my favorite ecommerce product page - http://www.rei.com.

REI's product pages are clean, clear and they use BIG buttons and tabs. Tabs keep the data on the page and that helps SEO AND they organize the UX (User Experience) in great ways.

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35 Beautiful E-Commerce Websites From Smashing Magazine

35 Beautiful E-Commerce Websites From Smashing Magazine | Design Revolution | Scoop.it

Despite any financial recession and economic stress, online purchasing continues to grow. Expansion of the market and evolving technology that simplifies our daily lives help to set the pace of e-commerce design.

Marty Note
My favorites here are the Canadian dog collar site and the Fred Perry site. Beauty is in the eyesof the beholder, but several of these are stand out ecommerce web designs.

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Grey Poupon (Kraft) Eliminates Site In Favor of Pinterest Boards

Grey Poupon (Kraft) Eliminates Site In Favor of Pinterest Boards | Design Revolution | Scoop.it

Internet Retailer - Marketing/Social Media - Grey Poupon pins its web presence to Pinterest...

Marty Note
Wow. I guess it was a matter of time before a major brand made such a move, but it is surprising none-the-less. Surprising because redirecting the GreyPoupon.com brand to Pinterest is either genius or crazy. Here is where GreyPoupon.com redirects:


http://pinterest.com/greypoupon/


Genius
* Content Creation Costs are cut as UGC (User Generated Content) takes over.
* Engagement will go up thanks to Pinterest's easy UX.

* Appeal to women should increase since Pinterest is 60/40 women to men.

* Follows should increase over time.

Crazy
* Who owns the list of subscribers? Pinterest? Kraft?
* What if Pinterest goes away or cools in usage?
* SEO damange is incalculable .

* What are the KPIs? How managed?
* Whose brand do consumers have the relationship with Pinterest, Kraft or Grey Poupon.

Here is how Kraft explains the move to Pinterest:

The move aims to engage online shoppers by reaching them where they are already spending time, says Ryan Shamir, Grey Poupon’s brand manager. “We want to insert ourselves where people are going for online content,” she says.

I read this differently. I read it this way...

It was costing Kraft an arm and a leg to maintain a site no one visited so we reduced our costs and moved to where people are taking the stress off of our content creation engine and going with a proven winner in Pinterest.

I've worked for two Fortune 100 CPG (Consumer Packaged Goods) companies and they think in terms of costs, benefits and ROI as all businesses should. I'm not sure the Kraft P&L on the Pinterest move is fully loaded. Handing one of my cherished brands over to an OPP (Other People's Platform) is not somethig I would EVER do since it moves way too much power from me to them.

I also don't waive a white flag and say anything in Internet marketing is so hard I opt out. Kraft may be thinking they can move out and back. They can if there wasn't much SEO juice to begin with. If there was that juice is now squandered, gone, lost.

Google juice is hard to get on a P&L, but it impacts every other Kraft page. Google's model of Kraft included the PageRank from GreyPoupon.com. In any modeled system removing things of value isn't a great idea. The Pinterest page can't play inside the Kraft stack like GreyPoupon.com's pages. This is why I say the SEO damage is incalculable (but substantial).

Would love to know Kraft's Key Performance Indicators and if they are watching the impact to other pages. GreyPoupon is such a one off brand it may have already been an island, an island you can only get to know on Pinterest now.



Via Kelly Lieberman, Jimi Paradise
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Brian Yanish - MarketingHits.com's comment, September 14, 2012 10:44 PM
It looks like Kraft marketers really studied the Pinterest model.
Followers 351 Following 0 = FAIL
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NeoGeo and Neo-Minimalism Help Design A New ScentTrail Marketing Website

NeoGeo and Neo-Minimalism Help Design A New ScentTrail Marketing Website | Design Revolution | Scoop.it


Marty Note
Doing one of my favorite things when contemplating creating a new design - looking at art. Started with Kandinsky and moved to the NeoGeo movement and Neo-Minimalism. This Peter Halley is my favorite as it already looks like a web design. I like the 3:2:3 arrangement too.

Have to create a new ScentTrail Marketing because the little blogger blog I set up in 2007 is about to pass 100,000 views and that is too many to not take it more seriously than blogger is capable of delivering. I don't want to even THINK about data migration, but a new design is a must.

http://ScentTrail.blogspot.com


This isn't my first rodeo. Look at the link below to see how I used Mondrian to create my first website design for Foundobjects.com in 1999 (site is now RIP):

http://scenttrail.blogspot.com/2010/02/martins-first-web-site.html

There is so much more source material online now I won't have to pull my art books, but the process is the same. Find the refernce, draw the prelims in photoshop mapped to the reference and see if it holds up, hand to real designers to achieve balance and color and then over to the coders.


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eCommerce Gallery - More eCommerce Eye Candy To Steal From

eCommerce Gallery - More eCommerce Eye Candy To Steal From | Design Revolution | Scoop.it

Gallery of well-designed eCommerce websites with the best home pages, product pages and checkout processes!

Marty Note
Wow, this ecommerce gallery goes on, and on, and on with great examples. 
 

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Marty's 6 Favorite E-Commerce Websites

Marty's 6 Favorite E-Commerce Websites | Design Revolution | Scoop.it

Marty Note
September marks the beginning of a race that ends on 12.25. After 12 years as an Internet marketer, over $30M in online sales and more than 500,000 transactions I look at ecommerce sites differently. I look for how heros, largest image on the page, balance offers against navigation and search. Here are my favorite 6 E-commerce sites for 2012:


1. REI
Pros. Consistently great the Internet marketing team behind my favorite ecommerce website knows how to point their hero's eyes at Calls To Action, keep their palette clean but full of eye candy. The engagement factor is very high. REI's images always make you feel like you want to join that party in that place now please.
2. Apple
I copy this clean Einstein-smart designs all the time and I am not alone. This is one of those rare sites that don’t need people. The products can be the hero here since we project ourselves right into their heroes using those cool superhero tools.


3. Patagonia

Different feel than REI even though they are plowing some of that same, "Life is an adventure," field. If REI is about the magic of the tribe Patagonia is about the magic of the place. Magical design that isn't really designed to SELL, it breaks every e-commerce rule, but boy does it.


4. DWR (Design Within Reach)
The furniture category has strong players and may be a six of one, half a dozen of the other between DWR, Crate and Barrel and others. This category can quickly all look alike. I like DWR.com's clean lines. They keep it simple but are creative with social, campaigns and offers too.


5. Vestique.com
Women's apparel can start to all look alike fast too. I like Vestique's use of their target audience (young women) engaged in almost candid moments. The design is clean, social and engaging. This is a case of the design pointing the way to social. The site makes you want to be part of the club, a very important idea for a fashion site. Eileen Allen and her design team at Atlantic BT did a great job on Vestique and it was supported with some great behind the curtain major functionality in Magento too.


6. Woot.com
Daily deal sites seem to be losing some luster, but Woot.com has some of the best copy and its tribe is loyal enough to get up in the middle of the night and check their deals. This rabid loyalty is something you EARN by being great. Every Woot.com element works.


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How to Design a Minimalist Website - A Step by Step Guide | Breezi

How to Design a Minimalist Website - A Step by Step Guide | Breezi | Design Revolution | Scoop.it
In this easy to follow step by step tutorial we cover the basics of making a simple website. You can start designing a simple website with Breezi today!

Via Rebeca Zuniga
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Levis Channels Patti Smith Controversy Sells Jeans [video + Revolutionary Most Popular]

Marty Note
Reviewing Analytics this post earns a Revolutionary Most Popular award.

This is a pair of Levi's®, buttons and rivets and pockets and cuffs, and the thread that holds it together. When the road gets rough and the sky gets jumpy a...


Marty Note
Woe is me to the great American brand that was Levis. Levis was more than jeans. Levis was America, apple pie, hamburgers and home. Levis became exportable culture. You could go to Russia with a suitcase of jeans and come home with a pile of cash. Then Brooke Shields didn't let anything come between her and her Calvin Klein jeans. Jeans moved from working class hero to downtown vogue Sheik.

Q: How does a brand recover cool? A: You can't. Once cool leaves the building it runs and you never catch it in the same way again. Power to the marketing team at Levis. Instead of a miserable grubbing beg they broke their own mold and spoke UP to us. First they used Walt Whitman and now they channel Patti Smith.

I am a Smith fan. There is a controversy about how dare Levis channel the singer/songwriter and poet without paying her. People who say that don't really know Patti Smith. Patti wasn't going to sell her work to Levis in this lifetime. Patti was married to Robert Mapplethorpe and she huddled on cold bare floors with little to eat, drink or wear in sacrifice to her art.


That Patti is experiencing a final act uplift in interest, praise and homage is a tiny spark of HOPE in the universe of Justin Bieber (no offense meant). Her estate might sell Patti's work to Levis, but Patti's appeal could be moot by then (though I believe Smith's tone poems will have staying power).


What about the reaction that these ads are trite or hamfisted? I say that too is nonsense. These ads are expressions of the hero with a thousand faces, Joseph Campbell's famous work. Campbell believed all cultures are guided by a handful of similar myths. A hero goes on a journey, discovers enlightenment and returns to change us. These ads are expressions of an ancient well, one that never goes dry.


Here is the thing that those outraged for Patti can take to heart. Patti is being talked about more now than before the ad. Patti will be paid in renewed interest and people wanting to know what all the controversy is about. Since this is the only way to channel Levis money to Patti I am all for it. We support ART in strange ways in this country. Best to chalk this latest example up to our American inability to be seen as listening to or supporting poetry. Music is all good, but poetry is unacceptable.

What about Levis stealing Patti's style? Nonsense, the ad is as much homage as outright theft and, as Picasso said, "Great artists steal, bad artists imitate." There is no stealing from Patti. She was and is much to distinct to ever be stolen from. If these "tributes" introduce an important voice to a new generation because of wearing some denim then I raise my gloved fist into the air in support of an American brand in the hopes they recover their cool.


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Another Cool WordPress Theme For ScentTrail Marketing, Suggest Your Favorites

Another Cool WordPress Theme For ScentTrail Marketing, Suggest Your Favorites | Design Revolution | Scoop.it

Marty Note
Here is another cool Wordpress Theme I Iike for ScentTrail Marketing's facelift and content tuck. I could see categories in that area directly below the hero and breaking content below that.

Working on design all weekend, so if you have a favorite content website or blog look and feel please share so I can include in my search.  Have any good resources for WordPress themes? Please shre those too. 

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How To Out Design Competitors: Impressive Case Study Examples in Web Design

How To Out Design Competitors: Impressive Case Study Examples in Web Design | Design Revolution | Scoop.it

Case studies are marketing components used to analyze and communicate how you perform a certain work. It should describe the process and methodology used to solve a specific challenge, resulting in a set of benefits. A great case study really helps potential customers to understand what they can expect - and sometimes act as awesome inspiration and education for others. Here are a few impressive examples.

Marty Note
Case studies put context around the beautiful portfolio pictures so common in an agency's gallery. Anyone can create pretty pictures. The question of business problems and the ROI generated is where the rubber meets the road.  


Via Hannes, Brian Yanish - MarketingHits.com
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The Top 10 Converting Websites Share One Thing, Find Out What [Marty Note]

The Top 10 Converting Websites Share One Thing, Find Out What [Marty Note] | Design Revolution | Scoop.it

Marty Note
Some of the conversion numbers here from Nielson will knock your socks off. The article points out that many of these sites are hard to navigate, have long and arduous shopping carts and generally don't make it easy to buy. All Top 10 converting site has one thing in common - DM roots.

Direct Marketers live and die with RFM and conversion. Recency, Frequency and Monetary is a value that helps separate VIP wheat from costly chafe. They calculate and know the value of their acquisition vs. a newly acquired customer's LTV (Life Time Value). These are not simple calculations, but essential to knowing the source of profit and loss.

The focus of DMers is on making money. They will hold on buying a new chair until the ones you are sitting on are broken or bare. All energy is to their shields, to refining the process of making money online. I worked with Direct Marketers as a Director of Ecommerce and struggled for years insisting design mattered to conversion and profits.

All things being equal, the online shopper buys the "deal". The online shopper buys predictably irrationally (great book by Ariely) to be sure. The smallest friction or concern and the sale is lost. Gain and keep buyers with great offers.


FOCUS on campaigns and offers. What is an offer? An offer has these parts:

* Something special that reduces costs in all its forms.

* Time limited.

* Creates new value.

* Reinforces the brand proposition of the site.


Special Offers

TIME is the most valuable commodity we can't create more of, so saving time saves costs. Reducing fear increasing social acceptance can also be cost dimensions in the hands of a skilled marketing team. Women, especially older ones, don't sleep well. Reduce their stress so they can and you've saved an important and often hidden cost. How do I know women rate sleep as a problem? I look for and download great studies like the APA's Stress in America study:


http://www.apa.org/news/press/releases/2011/03/workers-stressed.aspx


Know your customer and you can have a larger conversation about VALUE instead of PRICE because you will understand their challenges and needs.

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Levis Channels Patti Smith, Creates Controversy, Sells Jeans [video, Marty Note]


This is a pair of Levi's®, buttons and rivets and pockets and cuffs, and the thread that holds it together. When the road gets rough and the sky gets jumpy a...


Marty Note
Woe is me to the great American brand that was Levis. Levis was more than jeans. Levis was America, apple pie, hamburgers and home. Levis became exportable culture. You could go to Russia with a suitcase of jeans and come home with a pile of cash. Then Brooke Shields didn't let anything come between her and her Calvin Klein jeans. Jeans moved from working class hero to downtown vogue Sheik.

Q: How does a brand recover cool? A: You can't. Once cool leaves the building it runs and you never catch it in the same way again. Power to the marketing team at Levis. Instead of a miserable grubbing beg they broke their own mold and spoke UP to us. First they used Walt Whitman and now they channel Patti Smith.

I am a Smith fan. There is a controversy about how dare Levis channel the singer/songwriter and poet without paying her. People who say that don't really know Patti Smith. Patti wasn't going to sell her work to Levis in this lifetime. Patti was married to Robert Mapplethorpe and she huddled on cold bare floors with little to eat, drink or wear in sacrifice to her art.


That Patti is experiencing a final act uplift in interest, praise and homage is a tiny spark of HOPE in the universe of Justin Bieber (no offense meant). Her estate might sell Patti's work to Levis, but Patti's appeal could be moot by then (though I believe Smith's tone poems will have staying power).


What about the reaction that these ads are trite or hamfisted? I say that too is nonsense. These ads are expressions of the hero with a thousand faces, Joseph Campbell's famous work. Campbell believed all cultures are guided by a handful of similar myths. A hero goes on a journey, discovers enlightenment and returns to change us. These ads are expressions of an ancient well, one that never goes dry.


Here is the thing that those outraged for Patti can take to heart. Patti is being talked about more now than before the ad. Patti will be paid in renewed interest and people wanting to know what all the controversy is about. Since this is the only way to channel Levis money to Patti I am all for it. We support ART in strange ways in this country. Best to chalk this latest example up to our American inability to be seen as listening to or supporting poetry. Music is all good, but poetry is unacceptable.

What about Levis stealing Patti's style? Nonsense, the ad is as much homage as outright theft and, as Picasso said, "Great artists steal, bad artists imitate." There is no stealing from Patti. She was and is much to distinct to ever be stolen from. If these "tributes" introduce an important voice to a new generation because of wearing some denim then I raise my gloved fist into the air in support of an American brand in the hopes they recover their cool.


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Lessons In Cool Color Psychology From Power Logo Designs [Infographic]

Lessons In Cool Color Psychology From Power Logo Designs [Infographic] | Design Revolution | Scoop.it

This infographic is how we interpret different famous logos and their colors.

Marty Note
Cool "steal this" infographic if you need to develop identity. Even if you are only making this week's email this information about the psychology of color is helpful and cool.


Via Alessandro Rea
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Martin (Marty) Smith's comment, September 20, 2012 4:50 PM
Thanks for the pickup BY. Marty
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17 New Rules for Successful E-Commerce Websites

17 New Rules for Successful E-Commerce Websites | Design Revolution | Scoop.it

E-commerce has, for the most part, evolved far beyond the late 1990's cliches of hair-wrenching, sanity-shattering slogs through yet another "clever" designer's take on how shopping on the web should be.

Marty Note
This is an EXCELLENT article that captures many of the tips and secrets I had to find the old fashion way, by testing. I love #2, removing narrowing options, and have to admit that is a new one to me but an excellent idea since those options can really clutter up the space and create distraction. I love giving small things to users like that option too because the site feels more theirs and less ours.

My last few posts here have been about beautiful ecommerce sites, this post is about how to create sites that are both beautiful and that convert.  

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Hannes's comment, October 2, 2012 2:50 PM
Sometimes heuristics can turn a web page from being a usability disaster into providing great UX in the wink of an eye.
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25 Beautifully Colorful Websites [+ Marty Favs]

25 Beautifully Colorful Websites [+ Marty Favs] | Design Revolution | Scoop.it
A gallery of 25 colorful websites that you won't want to miss.


Marty Note
Color is so important in web design. Color can overwhelm or leave you cold. Here are 25 examples of great uses of color. My favorites:

* Simplicity - wouldn't work for e-commerce but is a great look for entertainment sites.
* Marius Roosendaal http://www.mariusroosendaal.com

* Pixel House - http://www.pixel-house.com.au/ (design has changed but same careful use of gradient, tough to use full page color without it feeling overwhelming these guys can).

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More Ecomm Eye Candy: Fab is FAB In Inc.'s List Of 5 Top Ecomm Designs

More Ecomm Eye Candy: Fab is FAB In Inc.'s List Of 5 Top Ecomm Designs | Design Revolution | Scoop.it
The best online retailers carve out a niche and connect with their customers in a unique way. Here are five online retail companies that carved out a position in their niche.
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New Apple iTunes Store Look and Feel [due in October]

New Apple iTunes Store Look and Feel [due in October] | Design Revolution | Scoop.it

iTunes 11 makes it easier to enjoy your media collection, thanks to a redesigned player, a simplified shopping experience, and more iCloud features.


Marty Note
Looking for good portal designs I found the new iTunes design due out in October. Design looks similar but the "in place" features look cool and new. More cloud too.

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Weekend Eye Candy: 20 Cool Ecommerce Website Designs

Weekend Eye Candy: 20 Cool Ecommerce Website Designs | Design Revolution | Scoop.it

Marty Note
My favorites from this award winning list?

http://www.klokkerent.com/


http://sohofixed.com/bikes/


Great ecommerce is formed on some simple ideas such as:

* What you do with your hero (largest image).

* How you treat your navigation.

* Use of convention (some conventions are good).

* How you map image, copy, nav.

* Trust signals (testimonials, design, layout).

* Nonverbals (easy, hard, confused, smart, simple).


See not so hard (lol).

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Why Being A Website Design Minimalist Is A Good Idea and So Hard To Do

Why Being A Website Design Minimalist Is A Good Idea and So Hard To Do | Design Revolution | Scoop.it

Marty Note
Yesterday I shared what I thought would be a great Scoop on how to create a minimalist web design. The scoop didn't do grerat. I realized there is a missing element, a missing story about WHY minimalism online is such an important skill.

Web 3.0 is will be powered by a different engine. As we begin to understand conversion signals, use predictive analytics more creatively, social shopping and social search continue to mature, and as the semantic web guides sentiment and emotion website design will need to shift away from lowest common denominator "portal" designs.


We design websites now to herd and covert as many cats as possible. Have you ever tried to herd cats? No easy even as a mental exercise (lol). As websites respond more to YOU and what you are doing new pressures will be placed on design. I like to say the future converts better.


I will amend that statement to the future converts better IF we understand how to create the website designs to support a better converting future. Minimalism will be the most likely answer since the behind the curtain engine will be shouldering at least 50% of the conversion burden.


In the near future throwing more shinning objects in front of the curtain could talk a prospect right out of a sale. Simple, quiet minimalism is the obvious choice. Here is the rub. Minimalism is the HARDEST design skill to have by far bar none. This truth seems nonsensical. It would seem putting 3 elements on a page would be easier than putting 10. If simple placement was the issue fewer would be easier than more.

Since website design is ART and SCIENCE creating an effective design for fewer elements is harder, fewer involve more skill. Where can you even practice minimalism web design now?


It is almost impossible since our behind the curation engines don't have the sophistication they will. I say that knowing in all of my link research 10% of a site's links usually command 90% of the traffic. What is the problem?


We are the problem. We load links on pages in the absurd hope they matter. They don't and never will. The beautiful thing about Internet marketing is the MATH behind it. When something matters you KNOW right away. Put up an article and watch the backlinks and viral creep. People vote with their most precious currency - their time.

Once we move our designs in line with the 10% of things our audience really care about life gets easier and the future converts better. Since minimalism in web design is about to be all the rage, here once again is the link to the post on how to create a beautiful minimalist design:



http://www.scoop.it/t/design-revolution/p/2607206724/how-to-design-a-minimalist-website-a-step-by-step-guide-breezi

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Brian Yanish - MarketingHits.com's comment, September 7, 2012 8:40 AM
For minimal website design to work for content and/or product rich sites the company really needs to KNOW their visitor. We are all leaving data trails, smart companies will use that data to serve content or products to ME. If they make it all push marketing it will fail.

The best way to server personalized content will be on a minimalist design.

Here is a great article about personalized data marketing.
http://bit.ly/Qr2i6P