I've discussed web design's "What If" future before. Friends challenged me to explain what I see in pictures instead of words. The Google presentation here explains the cross functional team we will need to create great websites soon.
Tomorrow's websites will be crated by:
* Graphic Designers.
* Content / Social / Video Marketers.
* Financial support so creative costs don’t drain profits.
And probably 5 other skill sets I'm forgetting. There is no going back. Our What If web design future is sure and coming soon to a website near you. BTW, you don't want to be 4th or 5th to this party :).
Public Google Doc is here