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I Shop Therefore I am: Artist Barbara Kruger Talks Art In The Digital Age

I Shop Therefore I am: Artist Barbara Kruger Talks Art In The Digital Age | Design Revolution | Scoop.it

The legendary artist discusses "Belief+Doubt" at the Hirshhorn Museum. with Complex.com.

Martin (Marty) Smith's insight:

Kruger's legendary use of Madison Avenue tactics as subversive art help create a movement. By coopting the mechanics of Mad Men era advertising Kruger created arresting designs usually with three basic colors: red, black and white.

Kruger's contemporaries have projected words on buildings (Jenny Holzer), helped elect a president (Obama Hope from Obey Giant artist Shepard Fairey) and helped create west coast cool (Ed Ruscha). In this interview with Complex.com Kruger reviews an influential career.

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Fred Zimny's curator insight, January 2, 2013 6:26 AM

Her work is highly recommended for anyone interested in design, customer service and photography

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Disruptive Ecommerce Burn Your Website Down via @HaikuDeck #setyourstoryfree

Disruptive Ecommerce Burn Your Website Down via @HaikuDeck #setyourstoryfree | Design Revolution | Scoop.it

Burn Your Website Down
Websites are about to become an expensive tyranny. Tomorrow's e-commerce happens everyone and at any time on any device. Still demanding customers come to your website?  Crazy! 

Better to "burn your website" and all of the preconceived notions about what a website is and should be down today. Recreate your site as a fluid expression of content, community and commerce.

Here's how:

http://bit.ly/burn-down-website

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Static Website Generators: The Next Big Thing & Everything New Is Old – Smashing Magazine

Static Website Generators: The Next Big Thing & Everything New Is Old – Smashing Magazine | Design Revolution | Scoop.it
Static websites are hardly new, going all the way back to the beginning of the web. So, why the sudden explosion in interest? What’s up? Why now?
Martin (Marty) Smith's insight:

Everything New Is Old
This post from  Smashing Magazine is prescient and nostalgic at the same time. Prescient in its prediction that we are about to make websites flatter and easier to code. Nostalgic because I've been pressing the STATIC button for years now. 

Because you CAN do something doesn't mean it is the right thing to do. Search spiders have NEVER been as good crawling dynamic pages as static (I don't care what anyone says). As a Director of Ecommerce my question was, "Why do we NEED that to be dynamic?" 

Our CMS was.Net, a platform WE DO NOT recommend since you need LOTS of programming resources and ASP.Net fights SEO like a sumo wrestler.  Just because we COULD make something dynamic meant it should be dynamic (to our IT team). 

I'm a marketing guy and a publisher (at heart). That means I want pages that I can easily manipulate AND let our customers easily manipulate. Wordpress seemed to offer just such a platform.

And then the hackers came and WP's weaknesses became painful (as the Smashing Magazine post shares). On the phone with my friend and the CEO of WTE.net the other day (Eric) I heard an interesting thing - PCI compliance was going to require any site with a form (and that wold be all sites) to be secure (HTTPS instead of HTTP).

The ability of hackers to exploit cracks meant security was about to be pushed across the entire site, not just the cart. To secure the cart credit card companies are insisting ALL user data be secure or PCI is void and your site can't take credit cards.  

So FLAT and SECURE is the future of e-commerce and everything new is old and vice versa.  

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Nowism Design Implications via Curagami

Nowism Design Implications via Curagami | Design Revolution | Scoop.it

5 Super Secret Marketing Trends
One of the "Super Secret" Marketing Trends we see for 2016 is Nowism. As defined brilliantly in a TED Talk by Joi Ito (embedded in the post) Nowist plan less and react more. Nowist look to the web to provide the collaborative means to react to what is happening now.

Nowism brings several important design considerations including:

* Incorporation of Social Media Feeds

* More space for Content Curation 

* More flexibility and less rigid and static boxes

* More movement and change throughout a site


When something BIG happens and a web design looks and feels the same the sit steps away from the now. One of http://www.Moon-Audio.com major partners is about to launch an earth shatteing new product. 

Moon's site needs to have the ability to curate, create and spin content about this innovation fast and furious. The more your content marketing and website live in the now the stronger its relationship with your customers.

See the other 4 Super Secret Marketing Trends for 2016 here:

http://www.curagami.com/5-super-secret-marketing-trends/?v=7516fd43adaa 

 

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Famous Headphones Hackers - Contribute Yours!

Famous Headphones Hackers - Contribute Yours! | Design Revolution | Scoop.it
Famous Headphones Hackers Pics celebrates how Moon-Audio.com hacks headpones with ilver, Black & Blue Dragon audio cables and even great cans sound better.
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14 Beautiful Content-Heavy Website Designs Inspire via @dtelepathy

14 Beautiful Content-Heavy Website Designs Inspire via @dtelepathy | Design Revolution | Scoop.it
Designing a good website that accommodates a lot of content is a tricky balancing act to pull off. Does one attempt to present the user with all the information
Martin (Marty) Smith's insight:

Great tips in this "beautiful content heavy websites" post. The Verge has always been one of our favorites and we like the WIRED example too. 

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Google Buzzcut Recovery - A Harrowing Tale of SEO & 404s via Curagami

Google Buzzcut Recovery - A Harrowing Tale of SEO & 404s via Curagami | Design Revolution | Scoop.it

Google SEO Buzzcut
Google can cut our website's hair, but they aren't alone. We can be vicious barbers. Our unintended actions often mess with our URLs and that messes with the infinite universe we create whenever we publish.

Lessons shared here including an October update will help your site recovery from a bad Google or self inflicted haircut.  

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Best Headphones - Headphone HiFi Blog by Moon Audio

Best Headphones - Headphone HiFi Blog by Moon Audio | Design Revolution | Scoop.it

Best Headphones
Every web designer needs great headphones. Music is key to creating amazing websites and these days we all have too much noise around us to dive in without great cans (headphones). 

This is a great post from friends at http://www.moon-audio.com on the best headphones at $500, $1,000 and $1,500. No you won't find Beats on the list, but Sennheiser, HiFiMan and Shure are well represented. 

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SEO, Canonical URLs, Rel=Canonical & Meaning of Ecommerce Life

SEO, Canonical URLs, Rel=Canonical & Meaning of Ecommerce Life | Design Revolution | Scoop.it

Canonical URLs Explained
The Yoast post provides an easy way to understand why rel=canonical is a powerful new SEO tag. Yoast has a dog in the hunt. They make a Magento plugin that easily writes the rel=canonical tag into a product page's head.

The explanation about WHY canonical URLs are so important is only half right. We have a million ways of expressing and sharing URLs these days. Without rel=canonical we end up duping content to distraction.

Here's the rub. All ecommerce sites dupe content. They must. When I was a Director of Ecommerce a single product accounted for 50% of our profits. You better believe I merchandised that product into every nook and cranny our site offered. I duped that product and it's content to distraction.

There are other ways to limit duplication including:

* Use of your Robots.txt file.
* Locking content behind a firewall.  

* Use of blockquotes & rel=canonical tags. 
* Rewrite duplicated content so it's not as duplicated (lol). 

We included our email output into a folder with a "no follow" line in our robots.txt. You may think such a move is enough. It isn't. Be sure NOT to drive links from spiderable content INTO that folder or you eliminate the effectiveness of the robots.txt.

In the end every ecom site worth it's salt MUST duplicate content. Rewriting sounds like a good strategy, but it isn't. Content = time and time = money when managing million dollar commercial sites. You will be duping content.

Best to use rel=canonical because it shows Google you aren't trying to STEAL anything. Reminds me of what a friend shared about the disavow tool (used to deny inbound links or signal they may be untrusted).

 My friend was using the disavow tool daily on his clients accounts. "So you are brown-nosing Google," I kidded him. "Exactly," was his answer. Rel=canonical tells Google you are TRYING to do the right thing and sometimes that is enough. 

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Web Design: What's Next With Smarts & Surprises via @jowitaziobro

Web Design: What's Next With Smarts & Surprises via @jowitaziobro | Design Revolution | Scoop.it

Smart Web Design Trends Post
@jowitaziobro taught our team some important ideas about what's next in #webdesign this morning. She states her goal as digging deeper than the usual suspects in web trends and she succeeds. Here are her 7 What's Next in Web Design Trends:

1. Gestures are the new clicks.

2. The "Fold" is dead (longer swipe-y pages see #1).

3. Websites are quicker users too (so lack of speed kills).

4. Pixel is dead (we used to limit our image sizes and "weight" with the web's advanced caching and Content Delivery Networks no need for such limitations anymore).

5. Animation is back (and about to be in a big way).

6. Components and frameworks are the new design and programming (need to reread and think on this one some).

7.  Social Media is dead long live "direct" email. 

Great post for a Monday. Hell great post for any day. Well done Jowita. Rock on. Marty  

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Presenting SEO For Web Designers @HaikuDeck Today @AmerUnderground in Durham 10 - 11

Presenting SEO For Web Designers @HaikuDeck Today @AmerUnderground in Durham 10 - 11 | Design Revolution | Scoop.it

SEO For Web Designers
Web designers are where rubber meets road for Search Engine Optimization, but it is unrealistic to expect designers to become SEO experts. This Haiku Deck sets reasonable expectations and outlines a handful of technical SEO best practices sure to help any web designer understand the most Darwinian of practices - today's SEO.  

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Can An Amazon Store Teach Web Marketing? Yes & Here's How via @Curagami

Can An Amazon Store Teach Web Marketing? Yes & Here's How via @Curagami | Design Revolution | Scoop.it

How Become A Great Web Marketer?
Every time I suggest this idea to B2B content marketers they roll their eyes and think my suggestion stupid. Everyone can learn new ideas, ideas that inform all digital marketing, from creating an online store.

Each day someone asks how they can learn Internet marketing? Hard to sit in a classroom and learn this stuff. Better to DO IT and no better thing to do than use a tool such as Amazon's Associates to create an online store.

Think of how much stronger your personal brand would be if a potential hiring manager could see what you are reading, ask you questions about those books and get to know you long before an offer is made.


We live in a DIY time when 60% or more of the decision about YOU and your company's products, services and brands will be made BEFORE any active engagement (before picking up the phone or asking you to interview).  

Given how much scrutiny your brand is under BEFORE you ever meet a prospect be it for a job or to make a B2B sale wouldn't it be a good idea to do something simple, engaging and fun to show how much you know about digital marketing. Let's see say I have two resumes on a pile and qualifications are equal, but one has a link to a blog & a "bookstore".

Which resume gets more engagement? Let's say your B2B Software As A Service Company is up for a big project. I go to your site and see the books that made you. I, as the hiring manager, have read several of them. We have a connection now and who am I more likely to hire?

HUGE benefits for half a day's work and work that teaches you more about how the web really works than every class you are likely to take (unless I'm teaching it of course lol). DO don't STUDY and you will understand one of the most important concepts about web marketing.  

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Best Website Design May be NO DESIGN

Best Website Design May be NO DESIGN | Design Revolution | Scoop.it

Burn Down Your Website
Websites are cool and a great marketing aid...until they aren't. If the line of when they aren't isn't behind us we are approaching it. What is a "website" when we share posts on Medium, Scoop.it and GPlus?

 Feels like the idea of a website as a MUST GO HERE to interact with our marketing message is hopeless out of touch. Even when we do GO to a website what are we looking for? 

FUN, ENGAGEMENT and RELEVANCE.

The typical talking to yourself about yourself marketing that most flog online feels more than dead, it feels dangerous. Google's vote is clear - if your content doesn't create an increasing number of likes, loves, shares and loyalty your website is screwed, blued and tattooed.

Especially if someone in your immediate competitive sphere knows how to THROW DOWN, create community and MOVEMENTS instead of the usual solipsistic crap. Keep talking to yourself while someone else in your business vertical is hosting a party and you will be waxed.

Waxed because what really matters NOW is LOVE. If your win hearts and minds because you are honestly all in and listening hard you get to "win". If you are amazing you create blue oceans and uncontested competitive space for however long the ride lasts. Talking about FUN.

This Haiku Deck discusses the death of tactical web marketing. You can't out email market my team and I, or not for very long. We've been doing this crazy biz since 1999. You can gain an inch and we are likely to come back and take a mile.

 https://shar.es/12ekPU

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Make Your Blog Look Like A Mobile App - Curagami

Make Your Blog Look Like A Mobile App - Curagami | Design Revolution | Scoop.it

Jetpack's cool icon feature creates, adds & shares a mobile app like icon & link for your blog on you & your customers smartphones for free. 

Why do this? Because coolest thing since sliced bread to hit your customers is their smartphones. Getting your blog linked there is ONLY a good thing for your content marketing, community building and ecommerce.  

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7 Best Auto Blogging Wordpress Plugins - sourcewp

7 Best Auto Blogging Wordpress Plugins - sourcewp | Design Revolution | Scoop.it
WordPress auto blogging plugins can help you to get new content for your site on complete autopilot, it is extremely important for every blogger
Martin (Marty) Smith's insight:

Auto Blog Your Wat To Greatness?
Can you auto blog your way to greatness? We doubt it, but auto blogging, feeding keywords to an algorithm that feeds back "stories", may have a role in your team's content creation.

We use auto blogging to help make suggestions not write actual posts. The voice isn't US and we enjoy writing, but we have picked up ways to artfully deploy keywords and a few phrases.

Hey any writing we don't have to do helps and keeps costs down so reviews these 7 auto blogging tools for yourself and see if they will work for your website's content marketing.  

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Stealing Ecommerce Tips from the Museum of Modern Art

Stealing Ecommerce Tips from the Museum of Modern Art | Design Revolution | Scoop.it

MoMA's Store Rocks
Wow, I don't usually think of museums as sources of ecommerce inspiration and learning, but the Museum of Modern Art (MoMA) has a special team you can learn a lot from. MoMA's team excels at ecommerce blocking and tackling such as:

  • Great email followups (abandon cart, push emails)
  • Great promotion schedule understands DEADLINES and web's constant NOW 
  • Easy to understand and use navigation
  • Great clean lines and images 
  • Tells great visual stories


Best ways to make money online is to excel at the basics. MoMA doesn't stop there they excel at advanced ecommerce ideas too such as:
  • Bundled and "this = that" merchandising
  • Developing exclusive products and bundles
  • Email marketing


MoMA's backend could be better. They take too long to ship, but once their products arrive they are packed carefully and with a sense of how special the order is / was. If you want to learn ecommerce you should follow and visit the Museum of Modern Art. 

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Learn Web Design From Video Game Design: 20 Best Video Game Websites via @whatculture

Learn Web Design From Video Game Design: 20 Best Video Game Websites via @whatculture | Design Revolution | Scoop.it

Learning From Video Game Designers
Video game designers can teach you a lot about how to great great ecommerce and B2B websites. Video games are gamified, social and understand the stimulus - response nature of online interaction in a fluid and must imitate ways.  

Here are WhatCulture.com's picks for the 20 best video game websites in the world. We like Gamers With Jobs and Kotaku (though we don't understand a lot of it).  

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Design Competitions and Contests Landing Page Example via HOW Design

Design Competitions and Contests Landing Page Example via HOW Design | Design Revolution | Scoop.it

Contests Landing Page Design
How Design Magazine believes in the power of contests. They have a logo, poster or print contest just about every day. Just look at their well designed landing page sharing their current contests to know how much they believe tapping into the User Generated Content wave is valuable.  

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30 Beautiful and Creative Shopify Ecommerce Website Designs

30 Beautiful and Creative Shopify Ecommerce Website Designs | Design Revolution | Scoop.it
People don’t judge a book by its cover, do they?Of course they do.Whether it’s the presentation of your food at a fancy restaurant or the latest Apple product, humans just seem to love things that ...
Martin (Marty) Smith's insight:

The Ecommerce Rubicon
As I've written about before on Curagami in Ecommerce Rubicon: 5 Tips On How To Cross Over http://www.curagami.com/ecommerce-rubicon-5-tips/?v=7516fd43adaa finding a web design that tells a great visual story, converts visitors to buyers, builds brand equity, and creates tribes is a multi-headed hydra. 

You can see all possibilities and challenges in these 30 examples. Some tell great visual stories but good luck converting visitors to buyers. Others are so focused on transactions there is no "there" there.  

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Want To Beat Content Shock? Magazine Your Content Marketing

Want To Beat Content Shock? Magazine Your Content Marketing | Design Revolution | Scoop.it

Beating Content Shock
We don't disagree with author and web marketing guru Mark Schaefer. There is too much content chasing too little attention. Once you have attention you need to convert visitors to buyers.

Creating content "magazines" is a great way to beat Schaefer's content shock, create trust, win hearts and minds and engender loyalty. This LinkedIn Post shares a synopsis of tips shared on Curagmai including:


  • Find 3 – 5 content groups that interest your visitors.
  • Decide your schedule (we recommend monthly updates at first because that is a big commitment that must be kept to gain trust).
  • Curate content from trusted sources such as brands, manufacturers and even competitors.
  • Automate at least one of your content groups with feeds.
  • Find and nurture free visual media sources such as Haiku Deck.


The Curagami post is here:
http://www.curagami.com/ecommerce/5-tips-magazine-content-marketing/?v=7516fd43adaa 

And The http://www.Moon-Audio.com example is here:
http://www.moon-audio.com/chord-hugo/magazine.html#

The LinkedIn Synopsis is here:
https://www.linkedin.com/pulse/how-magazine-your-content-marketing-martin-marty-smith 
 

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Why SEO for Web Designers Went Boom - Curagami

Why SEO for Web Designers Went Boom - Curagami | Design Revolution | Scoop.it
With 22,000+ views SEO for Web Designers blew up thanks to a defined tribal audiences, advocates and luck. Discover tips on how to blow your content up too.
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Design Is A Search For Form: Objectified film by Gary Hustwit

Design Is A Search For Form: Objectified film by Gary Hustwit | Design Revolution | Scoop.it

Objectified Primer In Product Development & Design
If you want to make stuff sit down this weekend and watch Gary Hustwit's Objectified.  Hustwit's film is one of the best walk through the design process we've seen. We've developed a handful of products and the process to turn an idea from murky thoughts to physical reality isn't described well in books. 

The product development journey is simultaneously individual and universal. Each designer's take is different but elements of the design process stay common such as:

* Vision.

* Prototyping.
* Testing.

* Design.
* More Testing.

* Launching.

* Modification and evolution.

If you want to make stuff watch Objectified this weekend.  

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xoj9's curator insight, July 17, 2015 2:05 PM

for the Makers out there

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Web Design Jazz (video) via @Curagami

Web Design Jazz (video) via @Curagami | Design Revolution | Scoop.it

Web Design Jazz is the conversational alchemy that is website design riffing important conversations your brands have with visitors and potential customers. What about you? What conversations are your having with customers? How did you get there? 

Check out our Web Design Jazz video and join the conversation:
http://www.curagami.com/master-classes/web-design-jazz/  

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What Do 17,162 Know About SEO You Need Too? #seo For Web Designers via @HaikuDeck

What Do 17,162 Know About SEO You Need Too? #seo For Web Designers via @HaikuDeck | Design Revolution | Scoop.it

17,162 People Later
We've been asked to make the presentation that created our most viewed Hiaku Deck again at the Iron Yard Code Academy again (made the first presentation six months ago). There were important ideas we shared last time:

* SEO THRIVES or DIES with graphic designers.

* Graphic designers are heroes under siege by many groups.

* Set REALISTIC expectations.
* Set reasonable boundaries (with gorillas looking for bananas).
* Shared a few easy to remember tips to help designers improve their technical SEO skills.

Obviously we hit a nerve. We will be updating benchmarks shared six months ago to see how those we mentioned fared since.  Remember technical SEO is important, but your content must engage, be exciting (visually too) and develop sustainable online community to win over time. 

Good luck and if you have SEO questions we didn't cover email them to martin(at)Curagami.com and we will include and send you a Curagami Rules tee.  

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Design Revolutions Arrives At Curagami Thanks To Scoopit Bus

Design Revolutions Arrives At Curagami Thanks To Scoopit Bus | Design Revolution | Scoop.it

Design Revolutions Now On Curagami
Finally decided to use @Scoop.it's easy to use embed tool. The tool makes it easy to add content curation to a blog. Simply copy the embed code and your Scoops appear inside your blog. 

Why would you want Scoops on a blog? Content curation has more reach and costs less than content creation. Content curation is or can become a big help to content creation.  

The "4th Estate" for Scoop.it is finding ways to bring the easy content curation Scoop.it creates with a company's content marketing. Scoop.it's easy to use embed (you embed the feed) bridges the 4th estate of content marketing. Well done! 

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Why You Need A Website MacGuffin - Curagami

Why You Need A Website MacGuffin - Curagami | Design Revolution | Scoop.it
Website MacGuffins are ideas such as Free Shipping whose absence hurts more than their presence helps. What are your website's MacGuffins?
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