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Scooped by Martin (Marty) Smith onto Design Revolution |
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This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.
Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need
"Learn why visual content is a critical part of your content creation strategy.
Here are some highlights:
**People remember only 20% of what they read
**83% of learning is visual
Condenses and Explains Large Amounts of Information
**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.
Gives Your Brand an Identity
**Visual content draws people in, letting viewers better understand your brand's identity
Drives User Engagement
**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/Ifujbp] Via janlgordon 
janlgordon's comment,
April 11, 2012 3:23 PM
Thank you for adding me to your wiki and for all your kind words, it's greatly appreciated! Yes, this is a very hot topic at the moment and I'm sure you did it justice with your presentation at the conference. Would love to hear it, do you have an audio?
Beth Kanter's comment,
April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another scoop.it on it ...
janlgordon's comment,
April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now. Delete the scoop?
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As much as I love the smooth scroll in concept its SEO implications feel immense. Google, as a friend so accurately told me recently, indexes web PAGES. One thing that makes your website more valuable to Google is page spread.
Amazon has 1.4B pages (give or take) indexed. How can a 1 page smooth scroll site compete with that? Not sure it can, but interesting to try. What is clear is competing in the same way as Amazon built their now enviable content archive and partner network is impossible. That ship has sailed.
The only option is disruption.