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Scooped by Martin (Marty) Smith onto Design Revolution |
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They say a picture is worth a thousand words. True or not, images are an important part of any website we create. Since it is so easy to embed an image in a website (even the process of creating your Via Robin Good, John van den Brink
Martin (Marty) Smith's insight:
Confessions of A Director of Ecommerce 2. Gaze directly at a Call To Action - promotes clicks. 3. Gaze at other people in same picture - promotes connection.
We used #1 for pages with broad reach such as our homepage and category top-level pages. Websites communicate SO MUCH in covert ways. Balancing what you say with one image such as the people looking at each other with another image to promote engagement is the game you play, the inside baseball "secrets" that separate teams capable of making millions in profits online from those who won't and wonder why :).M
Robin Good's curator insight,
March 6, 5:40 AM
If you want to learn how to use images effectively inside your website or blog here is a truly excellent guide by Chistian Vasile on 1WD. In the guide you will find rational and fact-supported advice on how to choose, place and test image use inside web-based content as well as lots of extremely relevant examples of effective image use online. From the original article: "...if you manage to find the right pictures and insert them in the right places, they can do wonders for you, as they did for some others." Well written. Informative. Resourceful. 8/10 Full guide: http://www.1stwebdesigner.com/design/images-on-web-design-usability-guide/ Delete the scoop?
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The e-commerce sector has long been known to develop websites that did not put much focus on design. They tend to get very cluttered and bogged down, consistently suffering from not being user friendly.
Martin (Marty) Smith's insight:
Agree with most of these. Delete the scoop?
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As much as I love the smooth scroll in concept its SEO implications feel immense. Google, as a friend so accurately told me recently, indexes web PAGES. One thing that makes your website more valuable to Google is page spread.
Amazon has 1.4B pages (give or take) indexed. How can a 1 page smooth scroll site compete with that? Not sure it can, but interesting to try. What is clear is competing in the same way as Amazon built their now enviable content archive and partner network is impossible. That ship has sailed.
The only option is disruption.