Red & Black Website Templates
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7 Easy To Forget Simple Ideas
* Email - email marketing is the ability to communicate with your tribe without asking permission from a middleman.
* 80:20 Rule - a small set almost always controls a larger set online so find your 80:20 rules and design, merchandise and sell to them.
* Keywords - make sure you use keywords in your navigation and use a rewrite tool to show visitors one set of keys and spiders another.
* Community - create an ASK (for help) and listen more than you talk and online community will form.
Parallax scrolling is a popular design technique used on websites in order to create an illusion of movement on the screen, to help engage website visitors and move visitor yes where you want them AND parallax scrolling plays beautifully on mobile devices!.
Web Designer SEO
* Learn what is MIST vs what is Gorilla.
* Design to Win Hearts, Minds and Loyalty.
|Suggested by Sanjana Singh|
Great TechMagnate.com Post
Agree with all 8 of these TechMagnate.com Great Web Design tips and would add two more:
2. Creative (Develop A Process)
3. Organization (Wireframes & Nav)
4. Innovation (Include Some)
5. Responsive Design (Get Some)
6. Simplify, Simplify, Simplify7. Don’t Stop Testing
& Scenttrail's 2 Additions
9. Calls-To-Actions & Keywords are your friends.
10. Know your 80:20 Rules.
Here is our Curagmai.com post on how to find your website's 80:20 Rule: http://www.curagami.com/magica-thinking/new-seo/finding-80-20-rule/
Google trends helps redesign websites. We used Google Trends to understand headphones category for the Moon-Audio.com redesign launched the day after Valentine's Day. We share trends tips on how to use this powerful FREE tool in this 3 minute video and Curagami post.
Ecommerce Master Class: Conversion Metrics
There are only a handful of ways to increase sales from a website. Good idea to START with increasing your conversions since sending more traffic into a leaky boat is a fool's errand.
In this short Ecommerce Master Class Video we share three of our favorite tactics to increase conversion:
* Ubiquitous Free Shipping.
* Best Sellers.
As you design your next website make sure you DESIGN IN these three ideas and your site will convert better. Conversion is a magic number too. Tiny improvements in conversion create HUGE benefits to your bottom line as costs go down and profit go up.
Websites don't age well. Sooner than you think it's time for a web redesign, but don't forget the 5 CSFs (Critical Success Factors) shared here.
5 Critical Success Factors For When Your Web Redesign
This post features behind the scenes notes from our http://www.Moon-Audio.com redesign. Picture above is a "Before" and "After" view of Moon Audio's website. We spent a lot of time working on the site's information architecture.
We spent so much time because we have a lot of customer data now thanks to Google Analytics. We used that data to find the 80-20 rule and kept that finding in mind as we changed site navigation and categories.
This kind of "What Business are we In" work goes to the first two bullet point - Start with Why and Listen To Customer Votes. Another goal, not stated in the Curagami post, was to create an immediate sense of "I'm in the right place" scenttrail.
Ecommerce, especially in popular categories such as #headphones and #electronics, have two kinds of sties. One site is informational making money from passing customers over to sellers. Cnet.com is an example of a content site making money by capturing attention with great content and then passing customers on to a site where they can buy what they've just researched.
The New Ecommerce
We see the New Ecommerce merging Cnet and commerce to build sustainable online community. But there's a problem. Either of those missions is a full-time job - commerce, content or community. Merchants will need to delegate content creation to trusted members of their community and find ways to merchandise content and commerce more seamlessly than ever before.
The new Moon-Audio.com begins the move toward sustainable online content, commerce and community by clearly signalling THIS IS A STORE. Soon we hope to increase the signal to THIS IS A STORE WHERE YOU CAN LEARN TOO and finally THIS IS A COMMUNITY WHERE YOU CAN BUY AND LEARN.
Mashing up, curating and listening are the new skills needed to be a successful online merchant. No ecom site is GREAT at content, commerce and community...yet. Moon-Audio.com will fire on all three ideas over the next few months. Stay tuned.