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Scooped by Martin (Marty) Smith onto Design Revolution |
Web Design Gallery / Best Design Awards - updated regularly with new designs, Wordpress Themes and a design blog.
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Scooped by Martin (Marty) Smith |
Just like every other element of web design, color palettes follow fads that are constantly evolving. This year’s color trends are as diverse as they are
Great summary of evolving "color" best practices in web design.
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Scooped by Martin (Marty) Smith |
Archive of freely downloadable fonts. Browse by alphabetical listing, by style, by author or by popularity.
Love the cool graffiti fonts from dafont.com.
Find the font in the image here: http://www.dafont.com/theme.php?cat=606&page=2
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Scooped by Martin (Marty) Smith |
Website design Vancouver from Mystified By Social Media. We make responsive web design for Vancouver, Delta, Surrey and BC with free hosting. All of Canada can have a responsive web design!
Responsive & Web 3.0
Put aside the SEO benefits, creating responsive design is beyond important because the future is about having your content look great no matter what type of devices is receiving.
Responsive design also forces a new framework on your content marketing THINKING. Your content marketing begins to get away from the static and more toward the dynamic.
Since the future of web design is dynamic making this move now has many benefits.
Responsive
Web 3.0
Snippets and Tags (Responsive)
Yes (Web 3.0)
Flexible images (Responsive)
Yes & controlled by code (Web 3.0)
Focus on the visual (Responsive)
Yes (Web 3.0)
No but easy to modify (Responsive)
Dynamic create in real time on fly (Web 3.0)
Internet marekting consistently shows those who embrace the future earliest and strongest reap the benefits. The time for your website to be responsive is now.
I am writing a class on Responsive Web Design and Cross-Browser Compatibility that will be available in the Webmaster Certificate Program in the fall.
Judy
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Scooped by Martin (Marty) Smith |
Having trouble coming up with a logo? Our latest study highlights which combinations of fonts, colors and formats are used by the world's top brands.
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Scooped by Martin (Marty) Smith |
User Experience UX Software Design 2013 Trends. Agree, big 2013 design trends include:
* Visual Marketing & Design Simplicity (lean content, lots of Infographics and other data visualizations).
* Content Marketing heavily influenced by mobile first and mobile's content constraints (speed, small, UI).
Would add bubbles about the size of "mobile first" for:
* Predictive Analytics.
* Real Time "read the cookie, fire the design" triggers.
* Move to branching business logic controlling design elements.
I may be the only champion of the freedom from design boxes movement. I just don't see UX and design functioning in such limited ways for much longer. Design is most impactful when it is relevant and we have enough persona and behavior information to "read the cookie, fire the design" now.
Why aren't we?
I saw this same problem with the move from A/B to multivariate testing. MVP testing puts such a load on shifting THINKING and creative that adoption was slow. AI-like web design has the same problem. Once you create a branching path algorithm based on personas and behaviors you need LOTS of creative to support the move.
Oh, this isn't the ONLY time I've been up on a soapbox all by my lonesome.
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Scooped by Martin (Marty) Smith |
Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.
Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.
Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.
Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.
And yes, SEO is the great white whale :).
******
6,000+ views on Slideshare with 30% of those comeing from this page (1735). Impressive AND Scoopit leads keep coming long after Slideshare removed the presentation from their homepage.
http://www.slideshare.net/martinmartysmith/storytelling-new-seo
A great Question was asked on SlideShare (where the link goes), here is that question:
Gael de Talhouet, Global Digital Director at Henkel Hi Martin, Great pres. Now, you worked for P&G so you will understand my question : I perfectly get story telling for brands like Patagonia, but what can that mean for detergent or dishwashing brands ?
My Answer
Every brand must build an emotional connection. Tide does 'Loads of Hope' when they bring truckloads of washers and dryers to disaster relief areas so people can have clean clothes. When they do that the brand's dimensions include emotional connection and social relevance. If you think of Jim Stengel's book Grow you realize Tide is about PRIDE and so restoring pride after a disaster is perfectly aligned with the brand. Good question. Hope that helps.
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Scooped by Martin (Marty) Smith |
The Warholizer. Transform your favourite pictures online at www.warholize.me
Love this simple and easy to use tool. You put in an image, select a color and a quote and out pops a Warhol. Amazing and something Andy would have loved especailly if he was making a few bucks off the deal :).
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Scooped by Martin (Marty) Smith |
UI & UX are key factors that influence on user behavior. UI & UX solutions can lead to a successful tandem between software development and end-usage experience.
Design Tips
These tips rock. Very specific and several are new to me. For example, despite my Director of Ecommerce roots I did not know that 40% of purchases on an ecommerce website are impulse buys. These tips help you maximize the impulse and convert visitors to buyers and advocates.
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Scooped by Martin (Marty) Smith |
Responsive web design could be a specific sort of internet development and design that utilizes CSS3 with fluid proportion-based grids to adapt the layout of a design to viewing setting.
Great infographic. Don't assume because it is reponsive it is GOOD or EASY (it is neither) and beware SEO complications.
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Scooped by Martin (Marty) Smith |
Great wandering post about our increasing dependence on those who can organize, visualize and present DATA so we may ACT. The other clear idea is how the very definition of "designer" is changing from a static role to a more universal guide.
Designers should be involved in every business process since their art is making it easier for others to engage, share and spreacd. Engage, share and spread is a pretty good summary of what Internet marketing is now.
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Rescooped by Martin (Marty) Smith from AtDotCom Social media |
They say a picture is worth a thousand words. True or not, images are an important part of any website we create. Since it is so easy to embed an image in a website (even the process of creating your
Confessions of A Director of Ecommerce
I've spent the last few years trying to share as many "secrets" as I learned as a Director of Ecommerce. I don't run an ecommerce website anymore so can afford to be generous (lol).
One of my pet peeves was directing the eye sight line of people in our images. I wanted the eyes pointed at something that mattered. People follow the eye line of those they are looking at. We had three tactics:
1. Gaze straight at visitor - promotes engagement.
2. Gaze directly at a Call To Action - promotes clicks.
3. Gaze at other people in same picture - promotes connection.
We used #1 for pages with broad reach such as our homepage and category top-level pages.
We used #2 in 4Q on the home page and bending the sight lines of any people in images on a product page works well (our product pages tended to make the PRODUCTS the heroes so few people).
We used #3 when connection was one of the benefits of a product. If you sell wine, travel or family cars you may want to have pictures of people looking at each other. I would never ONLY have this picture on a webpage since it can make the viewer feel left out.
The natural companion to the "connection" picture is a picture of a single person gazing out at the viewer. This says, "Yes, we see you, value your visit and want to be friends".
Websites communicate SO MUCH in covert ways. Balancing what you say with one image such as the people looking at each other with another image to promote engagement is the game you play, the inside baseball "secrets" that separate teams capable of making millions in profits online from those who won't and wonder why :).M
If you want to learn how to use images effectively inside your website or blog here is a truly excellent guide by Chistian Vasile on 1WD.
In the guide you will find rational and fact-supported advice on how to choose, place and test image use inside web-based content as well as lots of extremely relevant examples of effective image use online.
From the original article: "...if you manage to find the right pictures and insert them in the right places, they can do wonders for you, as they did for some others."
Well written. Informative. Resourceful. 8/10
Full guide: http://www.1stwebdesigner.com/design/images-on-web-design-usability-guide/
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Rescooped by Martin (Marty) Smith from Curation Revolution |
Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important.
Great @KISSmetrics Post. Their 10 Ways:
1. Treat Customers Right - Genuinely Interact.
2. Don't Come On Too Strong - Have Respect.
3. Listen - Hear what customers are saying.
4. Continue - Offer ongoing
5. Partners not customers - communication is 2 way.
6. Build Trust - No Surprises good or bad.
7. Be Transparent - HONESTY always wins in the end.
8. Keep Your Promises & Only make keepable ones.
9. Customer is always RIGHT.
10. Say THANK YOU and be KIND.
These are great and I would add:
1. Know YOURSELF, be consistent and true.
2. Have FUN (fun is contagious).
3. LOVE what you do (passion is contagious).
4. LOVE who you do it with (or fake it until you make it).
5. Stay Calm, Carry On
6. Change the World
7. Share and then SHARE some More.
8. Align your company to Stengel's Brand Ideals.
9. LISTEN more than you TALK.
10. Curate more than you Create.
Do any five of these consistenly and like, trust and respect may just turn to LOVE.
Great tips! Thank you @KISSmetrics and @ScentTrail
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Scooped by Martin (Marty) Smith |
In an effort to pull students away from the confines of a screen, they were tasked to design a poster by hand (using hand lettering) and also by computer.
Closing The Computer
Design is about LIFE, LOVE and PASSION. Online and computers are part of our lives, but only part. This fascinating throw back exercise, design by hand, forces students to THINK in an old way, a good way (at least as long as the computer is still available :).
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Scooped by Martin (Marty) Smith |
The Art of Color Coordination
Such a helpful infographic. Beyond helpful for web design.
I thought this looked like a great helpful online reference on color. When you have someone that needs review this info it's nice to have a go to link handy.
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Scooped by Martin (Marty) Smith |
A review of the book Drunk Tank Pink, exploring the unseen power of color to persuade, market and influence consumer behavior.
Excellent article on color's hypnotic power over behavior, brand preference and life.
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Scooped by Martin (Marty) Smith |
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.
Love this graphic, part of a solid Social Media Today article about how color converts.
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Scooped by Martin (Marty) Smith |
There is no doubt that choosing the right colors for a design is a very important step of the creative process. We need to think about the message and the style
Pick 3 Best Examples Competition
Love at least 3 of these examples of great use of color in website design. Can you pick the 3? Share your top 3 in comments.
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Scooped by Martin (Marty) Smith |
Infographic: Latest Trends in Web Design. Which web design trends have ruled the first quarter of 2013 and what you should be focusing on.
Responsive To Visual
Excellent infographic summarizing current web design trends from responsive to larger images and more of them. I would add in @Scoopit's Lean Content Movement ( http://www.atlanticbt.com/blog/the-lean-content-movement/ ), but excellent summary of what is happening now.
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Rescooped by Martin (Marty) Smith from Digital-News on Scoop.it today |
By now we all know the benefits of Facebook and Twitter and how they help drive business. And while reading through various feeds, you will have undoubtedly
There MUST be a way to use Vine for business, but the 6 second looped video has eluded me. This Business 2 Community post helps you find a way in to use Vine for business.
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Scooped by Martin (Marty) Smith |
The current design of WhatsApp looks not really pretty. So I was busy for a few days to create a redesign concept.Enjoy!
Great process share.
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Scooped by Martin (Marty) Smith |
Allen Wyke is a digital media and technology consultant and the founder of Ripple Group. He has over 15 years of direct operational experience in digital media, online advertising, software and e...
Design & Business Q&A
Love these excellent design tips via @Alignsales interview with
Allen Wyke such as:
* Listen and learn first, design and sell second.
* Product Managers = center of any company's ecosystem.
* Agile Marketing cool idea, hard to execute in reality.
* How create great design? Hire great designers.
Fantastic interview with a down to earth visionary.
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Scooped by Martin (Marty) Smith |
Regardless of what it is that you're selling, in order to remain competitive, you have to know exactly, what's going on in the field you're working in.
Since one of the best ways to learn design is to look at OPD (Other People's Designs) take a look through these excellent design references and LEARN.
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Scooped by Martin (Marty) Smith |
First of all, we would like to wish a Happy New Year to all of our readers! And to start 2013, we decided to gather some of the most appreciated designs we
Evidence Of The Lean Content Movement
I like the balance of smooth as butter UX combined with large supportive graphics in these best of 2012 website design examples. The team at Scoop.it is creating a "Lean Content Movement". See my blog post on the subject here:
http://www.atlanticbt.com/blog/the-lean-content-movement/
One aspect of the Lean Content Movement is to tell more story with fewer words, images, navigation and anything and everything else. These Best Of 2012 designs achieve more with less.
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Scooped by Martin (Marty) Smith |
Helpful timely HOW TO and there is more work to be done than you may realize.
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Rescooped by Martin (Marty) Smith from Communication design |
When we are given a problem to solve, we spend time thinking about the problem and reframe the issue and try many things in our head to move towards a solution. Design thinking actually takes the problem to the customer ...
Design thinking and IDEO rocks.
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Cool website design examples here to steal from :).